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Almost 19 million Italians are expected to see ads promoting Ireland as a tourist destination in metro stations in the cities of Rome, Milan and Brescia, as well as on 280 screens in 13 different airports around Italy, over the coming weeks. A new Tourism Ireland campaign with Boscolo Tours, one of Italy’s leading tour […]

Spin1038 has revealed the four singletons that will appear on billboards around Dublin in search of love. Graham and Nathan, Spin 1038’s Fully Charged breakfast presenters, sifted through hundreds of entries and after a tough elimination process have decided on the four lucky singles that can be seen on various billboard sites around the capital. […]

Joanne Grant, managing director of out of home (OOH) company JCDecaux, has taken on the role of president of the Outdoor Media Association (OMA), succeeding Colin Leahy, managing director at Exterion Media. The role of OMA presidency is renewed every two years and plays a pivotal role in raising the profile of OOH on the island […]

Our of home (OOH) advertising specialist PML Group has appointed four senior executives to its board. The appointees are Geoff Lyons (right), managing director, PML Group; Niamh White, group finance director; Darren Jackson, director, PML Northern Ireland and Karen Claxton, group investment director with the company. All four new appointments, pictured with co-founder, Jimmy Cashen (centre), […]

Exterion Media and CIÉ Group have agreed a two-year extension to the advertising estate management contract to January 2021. The contract, which started in January 2014, includes external and internal ad formats on the Dublin Bus, Bus Éireann and Iarnród Éireann fleets, rail and bus stations, bridges and a nationwide roadside billboard portfolio. The estate […]

JCDecaux will once again be working with three partner charities for a two year period, as and from this month. The partner charities for 2018/2019 are Alone, Barnardos and Fighting Blindness. JCD will be donating over €2 million worth of outdoor media space over two years to support each charity in their efforts to raise awareness […]

In an Irish media first, PML Group has delivered dynamic digital out of home (DOH) at scale in a campaign using its proprietary dynamic platform. Working with Starcom and Rothco, PML rolled out its new capabilities with a National Lottery campaign which encompasses a live countdown clock to the Millionaire Raffle taking place on New Year’s […]

Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective.  The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]

Vincent Whelan of Urban Digital Network (UDN) has acquired a network of 200 Adpod D6 screens in 53 shopping malls across the UK, delivering a wider urban presence. With the acquisition, Whelan is expanding his UK footprint, which includes the digital screen adjacent to Cineworld cinema in Leicester Square and some larger mall digital screens. Whelan […]

Poster specialist PML made a statement on how creative power in advertising may be shifting by winning the media grand prix for its Cadbury’s Dairy Milk work at the 26th JNOR annual outdoor advertising awards presented at an industry event in the Shelbourne Hotel. It is the first time the award has gone to an […]