MediaCom Ireland has retained the AkzoNobel paints account and the agency’s international network has netted the global account by adding media planning and buying duties in Argentina, MENA and South Africa to their roster. AkzoNobel is the holding company of home and industrial paint brands such as Dulux, Weathershield and Cuprinol. Peter McPartlin, CEO, MediaCom […]
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Bonfire adds CityJet account
Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]
Mediaworks retains Liberty Insurance account
Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]
RTE’s Ingrid Miley recognised for news reports
Ireland’s top business journalists have been recognised in seven categories at the 11th annual UCD Smurfit School Business Journalist Awards. The awards, which salute excellence in business Irish journalism – in print, broadcast and online formats – were sponsored by Open Eir in conjunction with the Business Journalists Association of Ireland (BJAI). The winners of the seven […]
David Markey is honoured with lifetime award
IFP Media publisher and founder David Markey was honoured with a lifetime achievement award at the 2017 Irish Magazine Awards staged at Dublin’s Smock Alley Theatre. Markey first embarked on his magazine business adventure in 1975 with its flagship Irish Farmers Monthly title. IFP Media is now one of Ireland’s top B2B publishing houses. At the […]
MCCP adds UK-based Florette salads brand
Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
Study points to digital’s impact on poster market
Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective. The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]
Havas win 10 gongs at IMC European awards
Havas Dublin took home an impressive 10 awards across nine categories at the IMC European awards in the Radisson Blu Hotel. The awards, which celebrate the best in integrated marketing communications, featured six Irish agencies on the shortlist who together achieved a total of 19 nominations. Havas Dublin received nine silver and one bronze award. […]
Gregory and Mesbur on the move at O&M
Ogilvy & Mather (O&M) has appointed Jane Gregory (above) as managing director of its Dublin office. Gregory joined O&M three years ago as head of client service, having worked with with McConnells and in the US with BBDO. She was also vice president of marketing at the New Jersey Lottery. She will take up her […]
BGE opts for feelgood festive switch ad idea
Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until the end […]
Rugby stars help launch new Glenisk yogurts
Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]
DDFH&B and Target McConnells to merge
DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]
Rothco rolls out film in support of Irish youths
Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]
