Mediaworks has appointed Labouré O’Reilly as client manager. She joins the agency from Carat where she gained extensive experience working with various clients, including Bank of Ireland. Her clients at Mediaworks include Liberty Insurance and Pandora. She graduated from DIT in 2009 with an MSc in advertising, having already gained a BSc in business and […]
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Crisis coming to TV3
TV3 plans to air US drama Crisis in April. Starring Gillian Anderson and Dermot Mulroney, the series centres on the ambush of a school bus from an elite private school in Washington DC. The students on the bus, children of the country’s most powerful people, including the President, are held ransom. There are 13 hour-long […]
Carat adds Bord Gáis
Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, […]
Dilleen promoted at Kinetic
Gráinne Dilleen has been promoted to communications director at Kinetic Ireland out of home media planners and buyers. Her most recent role at Kenetic was as communications manager. Prior to that, she worked as a marketing executive with GS1 Ireland, the not-for-profit organisation (NPO) which manages product identification, barcode symbols and electronic data interchange standards. […]
Bank of Ireland for Cawley NeaTBWA
Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled […]
McLoughlin teams up with Rothco
Gary McLoughlin has quit as managing director of Dialogue to head up a new promotions agency backed by Rothco. McLoughlin has been in talks with Rothco managing director Patrick Hickey since November. The new agency’s name has yet to be confirmed. McLoughlin joined Dialogue as deputy MD in 2009 from Cawley NeaTBWA where he was […]
Credit Union invests in Fair City
RTÉ and the Irish League of Credit Unions (ILCU) have agreed a three-year sponsorship deal which brings the first ever credit union to its weekday soap, Fair City for a fee of about €250,000. The long-running drama series attracts an average audience of over 544,000 per episode. Despite the economic climate, ILCU membership continues to […]
OMD to lose Vodafone
OMD has lost the £600 million global media planning and buying business for Vodafone, which is set to move to either WPP’s Group M or Dentsu’s Aegis network agencies Carat and Vizeum. Omnicom’s OMD has not made it through to the final stages of the review. OMD has worked for Vodafone for 17 years, apart […]
Rothco adds Woodie's
DIY retailer Woodie’s has appointed Rothco to develop a new media campaign following a three-way pitch with Ogilvy and McCannBlue. The DIY retailer has a new brand identity, including a new logo developed by Principles Marketing design consultants. The refresh is supported by marketing activity which includes TV, radio, print and in-store display. To convey […]
Kerry tackles Denny rebrand
Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to […]
TV3 says UTV move an opt-out
TV3 commercial director Pat Kiely has described UTV’s move to launch a station in the Republic next year as an opt-out bid to win a greater share of the Republic’s advertising spend. In a cover story interview in the March issue of Marketing.ie, Kiely says UTV is already in the market but what they are […]
China’s Great Wall joins Paddy’s Day party
The iconic Great Wall of China will become the Green Wall of China this weekend when it goes green for the first time ever to celebrate St Patrick’s Day, joining Tourism Ireland’s Global Greening 2014. The installation of green lights on the famous wall will be made possible by the combined efforts of the Irish […]
Thinkhouse to handle Irish Open
The European Tour has commissioned PR youth communications agency Thinkhouse to help increase its social and digital presence for the 2014 Irish Open. The golf tournament, to be played at Fota Island, Cork, from June 19-22, is regarded as one of Europe’s most prestigious sports events. Thinkhouse will create and manage an online ticketing campaign for golf […]
