After the marketing success of the Wild Atlantic Way, Fáilte Ireland has launched a campaign for the country’s Ancient East attraction. Fáilte Ireland’s Noel-John McLoughlin says the challenge with Ancient East is that Irish people believe they already know all that the region has to offer. So how do you influence people on something they […]
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Ireland-Sweden game scores over 1m viewers
The Republic of Ireland’s first match in Uefa Euro 2016 against Sweden was the highest-rating TV show of the year so far. RTÉ reports that an average of 1.08m viewers watched the group E opener between the Republic of Ireland and Sweden on RTÉ2 as Martin O’Neill’s men got their Euros campaign underway with a 1-1 draw […]
Santa Rita wines sign up to Arsenal
Viña Santa Rita has agreed a three-year partnership with Arsenal FC, making its flagship Santa Rita the official wine of the Barclays Premier League club whose squad includes Chile’s Alexis Sánchez. The tie-up is framed within the context of the new ‘Living la Vida 120’ campaign. Nielsen reports Santa Rita as the best selling wine in the […]
Starcom retains Musgrave business
Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review. […]
Euros to help lift national mood
Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]
Accenture backs South African tour on RTÉ
RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]
Four vacancies on Marketing Society council
The Marketing Society has announced four council vacancies as members Mark Nolan of Ignite, Jonathan Ryan of Kelloggs, MCCP’s Shane Doyle and marketer Annette Ni Dháthlaoi step down. Nominations are now open for three spaces on the council’s general panel and one vacancy on the research panel. The general panel is open to those working in […]
Rothco campaigns for yes to CF drug
Rothco has created ads to support a campaign to help cystic fibrosis (CF) victims and their families get funding for the life-changing Orkambi drug. One of the agency’s copywriters, Bernie Martin, is a CF mother. While her daughter does not have two copies of the Delta F508 mutation, which Orkambi treats, they have decided to […]
Road safety wins gold at ICAD
Irish International won two golds at the Institute of Creative Advertising and Design (ICAD) awards. The golds were for the Road Safety Authority (RSA) ‘Don’t Look Back’ TV ad and art direction/production for Guinness ‘Intolerant Champion’, featuring jazz scout John Hammond and devised by Mark Nutley and Pat Hamill. Chemistry’s Irish Examiner front page tribute […]
Oliver’s work for Ryanair takes off
The first campaign by Oliver for Ryanair is up and running. Called ‘Satisflying’, it builds on the low fares airline’s ‘Always Getting Better’ consumer programme launched by marketing boss Kenny Jacobs. ‘Satisflying’ promotes the new business plus service, family priority boarding, destinations, second bag free policy and the airline’s mobile boarding pass. Oliver was hired by […]
Bloom scores with Connacht Gold win
Bloom has won the Connacht Gold creative ad account after a three-way contest with Cawley Nea\TBWA and the incumbent, Havas Worldwide Dublin. Commenting on the win, Bloom managing partner Damian Penco said it is a great fit for agency and client as Connacht Gold is a challenger brand, making gains in a competitive category with some major […]
Farrell Virgin’s new sales and marketing VP
Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]
AdGrad uses OOH to promote pitches
The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]
