Chad McQueen, son of the late Hollywood actor Steve McQueen, has been on a promotional tour in Ireland for the Ford Mustang. The #MustangRun, devised by Geometry@Ogilvy, with media planning and PR by Mindshare and Cullen Communications respectively, was a five-day tour of Ireland with McQueen driving the new 5.0 litre V8 Mustang GT. The […]
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Rosney said to be one to watch
Edelman account director Martyn Rosney has made PR Week’s 30 Under 30 list. Every year the British trade magazine list highlights young executives with the best chance of becoming industry leaders. Rosney joined Edelman last September from WHPR. His clients at Edelman include Visa, LinkedIn, Danske Bank and Irish Distillers. He was named the first […]
Eir review down to four agencies
Following the decision to undergo a tender process for the Eir and Meteor creative accounts, an agency review in Ireland and the UK has resulted in a four agency shortlist. The two Dublin-based agencies are Publicis and Eir’s incumbent, DDFH&B. UK agencies Snap and Host will also make presentations. A decision is due to be […]
Toyota Ireland’s top selling car
With new car registrations for April up by 10 per cent on last year, Toyota is the best-selling brand with 9,946 registrations, closely followed by Hyundai with 9,823. Despite the emissions scandal, Volkswagen was a close third on 9,813. Ford is in fourth place with 9,312 sales. Citroen was the only brand to record a […]
Tenders sought for JNRS study
Research agencies are invited to present for the next Joint National Readership Survey (JNRS) contract. Launched in 1972, the JNRS provides media and advertisers with extensive information about consumers’ readership of newspapers and periodicals. The survey has been handled by WPP agency Millward Brown for many years, with recent updates on online tracking. The contract last […]
Bord Bia most reputable body
Bord Bia has been named the most reputable organisation in Ireland in the latest annual RepTrak study, announced by PR firm, The Reputations Agency. Next in line are Eason & Son, An Post, Google and Lidl. It is the seventh year of the corporate reputations study in Ireland. The study was compiled by The Reputations Agency […]
Bord na Móna rolls out rebrand
Bord na Móna has launched its first rebrand in 20 years with RichardsDee creating the new look. The agency worked with Bord na Móna to develop a strategy and expression which reflects the heritage of the company and the complex business it operates in today. The brand is best known for its Peat Briquettes TV ad, […]
Fannings to leave Behaviour & Attitudes
Martha and David Fanning have resigned as directors and shareholders of Behaviour & Attitudes for personal reasons, a spokesperson for the research agency has confirmed. Martha Fanning has been with the company for the last decade and has extensive experience in retail, financial and charities/NGO research. She started her career in market research in 2000 in […]
Boys and Girls marks radio century
The story of the birth of Irish radio during the 1916 Rising will be re-enacted on air simultaneously by 37 radio stations nationwide today at 5.30pm, 100 years to the original date and the exact time of the declaration of the Irish Republic, Ireland’s first broadcast to the nation and the world. In a joint […]
Win! A short break for two in Killiney
Know your Dublin? Marketing.ie readers are invited to show how well they know their capital by entering a 2016 Centenary competition. To be in with a chance of winning the prize, just correctly identify 20 locations from around Dublin city and county from the cryptic clues below. An example of what’s involved – Question: Angry […]
Ignition voted Smart’s top agency
Ignition, whose byline is “integrated ideas people”, won agency of the year at An Post’s Smart marketing awards at a gala dinner in the InterContinental Dublin. The grand prix went to Publicis for Bord Gáis Energy’s ‘Helpful Energy Company’ campaign. Now in its 10th year, the Smarts showcase the best use of creative ideas, media, […]
Toyota ‘baffled’ by ASAI ruling
Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]
Most Irish people eat breakfast
A Bord Bia study shows that 87 per cent of Irish people have breakfast every day with the rate rising to to 89 per cent at weekends. Paula Donoghue, Bord Bia’s consumer insight manager, said it seems the assertion that breakfast is the most important meal of the day still rings true in Ireland – despite […]
