Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]
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Germany most fancied to win Euros
Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]
AAI looks at value of ad funded TV
Why brands which move from advertising funded programming (AFP) to advertising created programming (ACP) stand to win will be discussed by Livewire’s Jill Downey and Jamie Macken, pictured, at the Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar in Core Media’s offices at 8.15am next Tuesday. From idea creation to transmission, the seminar will […]
Print delivers one in four sales, INM says
One in four retail sales delivered by media are driven by print ads and every €1 spent on press ads returns as much as €39 to retailers. The medium is 1.5 times more effective than radio in delivering return on investment, research for Independent News & Media (INM) claims. Every €1 spent on print ads […]
Hoffman replaces Hegarty as Sharks president
Wieden+Kennedy global executive creative director Susan Hoffman has taken over from British advertising legend John Hegarty as honorary president of the Kinsale Shark Awards and chair of this year’s jury panels. Hoffman, based at HQ in Portland Oregon, will be in Kinsale in September. W+K co-founder Dan Wieden chaired the Sharks in 2005. Hoffman has been […]
Laya extends support for City Spectacular
Healthcare company Laya healthcare has announced a new three-year sponsorship deal of Ireland’s largest summer festival Laya Healthcare’s City Spectacular. Laya has been the title sponsor since 2012 and the new deal – expenditure details of which were not disclosed – take it to 2018. Last year about 250,000 people attended the festival in Dublin and […]
Brogan launches Enactus student contest
Dublin GAA player Bernard Brogan launched the 2016 Enactus Ireland National Competition 2016 taking place at the end of May. Brogan was joined by Enactus alumnus and World Cup participant Ryan O’Neill while studying for an MA at Maynooth and Pamela Sweeney, a third year TCD student who leads the team at this year’s Enactus […]
Keane heads up Heneghan in Cork
Heneghan PR has opened a new office in Cork. Conor Keane, former business editor of the Irish Examiner, joins as senior consultant with responsibility for developing new business in Munster. Heneghan currently handles Munster-based companies South South West Hospital Group, Amarenco Solar, Affidea and Wisetek. Agency chairman and Amarenco boss John Mullins is chairman of the […]
McPartlin new CEO at MediaCom
MediaCom Ireland has appointed Peter McPartlin to the new role of chief executive officer. He will have the task of strengthening and growing the GroupM agency. He has over 30 years’ experience in the Irish media, having worked at Dentsu Aegis agency Carat, Irish International and OMD Ireland. He consulted for Independent News & Media, UTV […]
Up and downs in chasing US dream
Greed is good and lunch is for wimps. So Michael Douglas told us in Wall Street. Drama returns to New York’s financial district with a mini-series called Billions on Sky Atlantic at 9pm tomorrow. Homeland’s Damian Lewis is lean and mean hedge fund king Bobby ‘Axe’ Axelrod. Paul Giamatti (Sideways) is lawyer Chuck Rhoades set on […]
Davy sponsors Schmidt charity breakfast
A talk by Ireland rugby coach Joe Schmidt in aid of the Carmichael Centre for voluntary groups will be held in Davy House on Dawson Street in Dublin at 8am next Wednesday. The session will include a discussion with ‘guru of global philanthropy’ Kingsley Aikins as the two men look back at the Six Nations, […]
AdGrad students go for bread and butter
Students sitting the 2016 MSc in advertising course in DIT will split into two agencies as they go head to head in presenting ideas for McCambridge’s bread and Connacht Gold butter. After 10 months’ study, the AdGrad programme reaches a climax with the 24 students pitching to industry leaders. The course has been the starting point […]
McQueen sings praises of Ford Mustang
Chad McQueen, son of the late Hollywood actor Steve McQueen, has been on a promotional tour in Ireland for the Ford Mustang. The #MustangRun, devised by Geometry@Ogilvy, with media planning and PR by Mindshare and Cullen Communications respectively, was a five-day tour of Ireland with McQueen driving the new 5.0 litre V8 Mustang GT. The […]
