Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]
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Boys and Girls signs up to network
Boys and Girls has joined Interpartners Communications, a global network of independent communications agencies which describes itself as a group “created to make advertising travel more efficiently across borders”. The group has combined billings of €620m and 715 staff serving 870 clients across Europe, the US and beyond. Interpartners Communications comprises 26 agencies who abide by […]
Good4U refuels Connacht Rugby stars
Sligo snack producer Good4U has been named as the official snack supplier to Connacht Rugby. The family-owned business will supply the squad with healthy snacks. The snacks range includes roasted seeds, super seed snacks, fresh sprouts, Super Bites Kids Super Bites rich in calcium, high in fibre and contain energy boosting magnesium. Gavin Duffy, sponsorship […]
Sky launches new kids app
The new Sky Kids app is available to customers on the Variety bundle. Among the kids TV shows on the app are Nick Jr.’s Paw Patrol, Boomerang’s Scooby Doo, CBeebies’ Octonauts and Cartoon Network’s Adventure Time. They will be joined by children’s TV ‘veteran’ Morph, who returns later this year in brand new exclusive episodes. The […]
Dee Forbes gets DG role at RTE
RTÉ has appointed Dee Forbes as director-general in place of outgoing DG Noel Curran and subject to the Government’s consent under Section 89 of the Broadcasting Act 2009. Forbes is currently president and managing director of Discovery Networks Northern Europe. She joined Discovery in 2010 as head of its UK/Ireland operation. She later took on other […]
Mirror launches Dublin Live site
Mirror Media Ireland (MMI) is to further expand its digital portfolio with the launch of www.dublinlive.ie. The new website – launched independently of a print title – follows in the footsteps of www.belfastlive.co.uk which the publisher claims reached over a million unique users for the first time in July 2015, less than five months after launch. […]
Ignition gets Smart with 18 entries
Ignition has the highest number of nominations for this year’s An Post Smart Marketing Awards. The integrated marketing agency has 18 entries shortlisted across 11 categories. Clients SuperValu MRPI has nine nominations, Vhi Healthcare three, while Ignition’s own campaign, Happy Friday 13th, received five, including one for standout small business. With entries for the awards up by […]
Crisp gets GM role at GroupM
Simon Crisp has returned to WPP to take up the new role of general manager at GroupM Ireland. Crisp will lead the team at the GroupM offices in Christchurch, reporting directly to CEO Bill Kinlay. He has over 28 years of experience in media and marketing. He was a TV buyer at Ogilvy in the UK […]
Dunne joins Epsilon as planning director
James Dunne has just been appointed as Epsilon Dublin’s new senior planning director from In the Company of Huskies. Dunne’s job will be to help build a team of strategists and to plan for Epsilon’s clients. He will report to the agency’s country manager, Emmet McCaughey. Dunne’s recruitment follows Mark Fiddes joining as European executive […]
MediaVest again tops press spend
Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 […]
Eason marks Rising with digital archive
To commemorate the 1916 Easter Rising, Eason is rolling out an interactive digital archive showcasing Eason company documents from a century ago. Taken directly from the archives of the O’Connell Street store, the original documents, particularly the letters of Charles Eason, provide a perspective on the commercial life of Dublin during the time of the […]
An Post repaint Royal Mail boxes
Target McConnells has repainted 10 post boxes in Dublin city and county Royal Mail red for an An Post campaign to mark the 1916 Rising centenary. The GPO Witness History initiative uses post boxes at landmark sites around the capital’s streets, along with free video links, to sell stories about some of the events which […]
Bruen made Mindshare’s managing partner
Dave Bruen has been promoted to managing partner at Mindshare. Bruen has been with the GroupM agency for over ten years in various roles, including TV, account management and, most recently, as the agency’s head of performance on the planning team, with a focus on strategy and new business. He will be responsible for leading […]
