As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
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DMG Media sales team earns IAB cert
DMG Media Ireland, formerly Associated Newspapers Ireland, has become the first fully IAB certified digital sales team in the country. IAB’s chief executive Suzanne McElligott says the certification is recognised worldwide. Candidates must review comprehensive study guides, attend support tutorial and undertake an assessment in an independent test centre.
McCann replaces Denieffe at INM
Independent News & Media (INM) has appointed Ed McCann as its new group managing editor on the retirement of Michael Denieffe (pictured). The appointment takes place with immediate effect. Denieffe has been with Independent Newspapers in Ireland for almost 45 years. During that time, he was group news editor, Evening Herald editor, pre-press manager and […]
JCDecaux preferred bidder for Luas contract
Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]
Publicis to roll out new Bulmers TV
C&C Gleeson’s Bulmers Cider makes a return to TV with the launch of a new, through-the-line campaign again by Publicis Dublin highlighting the cider brand’s journey and extolling the virtues of that quintessential Bulmers’ ingredient – time. The new ‘Not a Moment Too Soon’ message focuses on taking Bulmers slow and has already been rolled […]
Fiona Scott to leave Boys and Girls
One of the founders of the Boys and Girls agency Fiona Scott is to leave the business after five years. She has sold her equity shareholding in the company. A former senior executive at McConnells, Scott is widely respected in adland. In paying tribute to Scott, Boys and Girls managing director Patrick Meade said she […]
PR agencies OHC and Insight merge
Insight Consultants and O’Herlihy Communications (OHC) are to merge their two companies with Insight director Michael Parker (left) as managing director and OHC founder Bill O’Herlihy as “senior director”. No specific details about the deal were disclosed. The agency said it will provide a range of PR services from Insight’s offices in Sandyford Industrial Estate. […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
McQuaid replaces Ford as TV3’s content director
Following an international search, former Communicorp producer Lynda McQuaid has been appointed by TV3 as director of content following the decision by Jeff Ford to return to the UK. A native of Dundalk, McQuaid is regarded as one of Ireland’s foremost TV producers and directors having produced major hit shows such as The Apprentice, MasterChef, The […]
Eircom again tees up Irish Open
Eircom Business Solutions has again joined up with the European Tour to become an official sponsor of the 2015 Irish Open. The value of the sponsorship was not disclosed. The event will be held in the Royal County Down Golf Club from May 28-31 and will bring international golfers stars to Ireland, including tournament host […]
MediaVest scores first ever press spend hat-trick
For the first time, a media agency has achieved all three feats in the yearly National Newspapers of Ireland (NNI) press advertising spend analysis. As well as topping the league table of agency spenders on press, MediaVest, run by Michael Clancy, recorded the highest increase in spend and the highest percentage increase in spend last […]
Neeson extends St Patrick’s Day greetings
Actor Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign. The marketing body has a new 60-second film with the Northerner encouraging holidaymakers from around the world to come and visit the island of Ireland. The film includes footage shot around Ireland, interwoven with some wonderful images from […]
