OPINION PIECE In his column in today’s Evening Herald, John Giles writes about cheaters who must be brought to book. He highlights the wrongs of footballers who dive to cheat and get decisions when they are obviously guilty of making a farce of the beautiful game. Giles singles out Arsenal manager Arsene Wenger for specific […]
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Cooney takes break from adland
Fintan Cooney has left Chemistry and plans to take a career break from advertising for personal reasons. Cooney, a highly-respected client service director, has been with Chemistry for over 13 years. He was also an agency shareholder. His main accounts in recent years included Coors Light for Heineken Ireland, Lidl, the Referendum Commission, the NSAI […]
Brennans roll out TV3 movies
Brennans Bakeries is sponsoring over 30 movies across TV3’s December schedule, including The Hangover, The Hunted, Reservoir Dogs, Pay it Forward and Roddy Doyle’s The Snapper. The sponsorship, which kicked off with stings around The Time Machine, includes all-day takeovers on Christmas Eve and Christmas Day. Ivan Hammond, head of marketing, Brennans Bakeries, said the […]
McDonald’s lovin’ Adshel kiosks
McDonald’s was the first brand to advertise on Clear Channel’s recently relaunched Adshel Connect phone kiosk. The campaign targets commuters on their way to and from work. The panels have a presence in Dublin city centre and town centres nationally, with 575 kiosks available across Ireland in all. The campaign was planned by Mediaworks and […]
Tequila scores gold hat-trick
Cawley NeaTBWA’s Tequila took home three golds and one silver for work for Electric Ireland from the Integrated Marketing Communications (IMC) European awards. Tequila was competing against 46 national winners from nine markets. The wins followed a seven-week judging process, involving 53 adjudicators. Tequila’s Alan Pollock, Leah Donoghue and Adam Crane with Margaret Colton, Electric […]
Elvive cuts an Off the Rails deal
L’Oreal Paris Elvive is the new sponsor of RTE1’s fashion show Off The Rails. The sponsorship runs across Wednesday nights, activity in the RTE Guide, on the RTE website and on the RTE Player. With product placement regulations relaxed, the deal also includes placement in certain episodes and parts of the show. Elvive haircare is […]
Sky hands PR to Slatterys
BSkyB has appointed Slattery Communications to handle its public relations work in Ireland following a competitive pitch. The business was previously with Edelman. Slatterys is run by founder Padraig Slattery and has a track record in sports marketing. It counts the Irish Rugby Football Union (IRFU) among its clients. The agency has also worked on […]
P&G still in dispute with RTE
The stand-off between RTE and Procter & Gamble (P&G) over advertising rates continues. The dispute has stopped all P&G ads from running on RTE in recent months. The row followed the decision by RTE to end its ‘share deals’ policy earlier this year, which allowed advertisers generous discounts once they invested most of their ad […]
Call for bike scheme sponsors
Sponsors are sought by the National Transport Authority (NTA) for an extended national public bike scheme similar to what Dublin City Council and JCDecaux organised for Dublin. The NTA plans to launch the scheme in four regional cities – Cork, Limerick, Galway and Waterford – by the second half of next year. The sponsorship will […]
RTÉ Digital to sell mobile
RTÉ Digital plans to take over the selling of advertising on its RTÉ News Now app and mobile site m.rte.ie directly from the start of next year. Up to now, RTÉ Digital has worked with Adforce, part of the Digital Reach Group (DRG) founded by Colm Grealy. Confirming the news, Conor Mullen, commercial director, RTÉ […]
CEOs top psychos league
Chief executive is the career position most populated by psychos, a new book entitled The Wisdom of Psychopaths – What Saints, Spies and Serial Killers Can Teach Us About Success by Oxford psychologist Prof Kevin Dutton reveals. CEOs are risk-takers by nature and tend to be fearless, focused, confident, ego-driven, ruthless, insenstive and lacking in […]
Donnelly saluted as top marketer
In the November issue of Marketing.ie magazine out this week, we tell how Britvic Ireland’s marketing director Kevin Donnelly was voted Marketer of the Year. Donnelly won the industry’s top award for his commitment to localised strategy centred around the Miwadi, Club Orange and Ballygowan soft drinks brands. The judges were impressed by Donnelly’s belief […]
TV3 appeals to human kindness
Electric Ireland is using the TV3 and 3e takeovers to promote their Powering Kindness campaign this week with the slogan ‘Do a good deed and donate it to charity’. Ireland has been going through a tough time with many people caught up in the negative day-to-day pressures of personal situations. Ireland is seen as a […]
