SuperValu has signed up as title sponsor of the Big Day Out in tandem with the St. Patrick’s Festival. The Musgrave brand, which had €2.1 billion in sales last year, invests €4.5 million in community events. SuperValu has supported Tidy Towns for 22 years and became title sponsor two years ago. The chain has supported […]
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Setanta set for Cheltenham
Setanta Sports has released a package for next week’s Cheltenham Festival. The sports channel will broadcast 12 hours of live coverage with 20 live races. There will be eight hours of preview and reviews with racing experts Don McClean and Stephen Cullinane. Setanta Sports are now the advertising sales agency for the Racing Post daily newspaper, […]
Press ad shortlists announced
The winners of the National Newspapers of Ireland (NNI) Press Ad of the Year awards will be announced at a dinner in the Mansion House in Dublin next Wednesday. This year the NNI will present awards in three new media and advertising categories for the first time – press agency of the year, advertiser of […]
Cox most trusted business leader
In a major salute to Irish advertising, Core managing director Alan Cox (above right) has been named as Ireland’s most trusted business leader in the 11th annual Best Workplace Awards. The award, presented in association with DIT, is made to acknowledge strong leadership in trust building. Particular attention is paid to leaders who build trust […]
Lund becomes Cybercom COO
Former Diageo executive Asta Lund (above left) has been appointed chief operating officer and client services director at Cybercom. Before joining the agency, Lund was marketing innovation manager beers for Diageo Western Europe. During her eight years with the drinks company she led the Guinness relationship marketing programme to global success as best in show […]
TV3 launches player app
TV3 has launched an app for its 3player designed to make it even easier for viewers to watch 3player on their iPhones and iPads, including access through an icon on the home-screen. TV3 online director Stephen Grant says the app improves how iOS users find and play shows, making the experience faster and simpler. Shows […]
Rothco lifted by transport wins
Rothco has won a global pitch for the Hailo taxi service while retaining Dublin Bus. Launched in November 2011, Hailo is a free smartphone app which puts people just two taps away from a licensed taxi and allows cabbies get more passengers when they want them. A Hailo hail is accepted around the world every […]
Karmann VW sponsors Boh's
Bohemian Football Club has a new sponsor for the coming season in the shape of Karmann Volkswagen, the Dublin car dealership located on the junction of the N3 and M50. The VW dealership opened its doors in April of last year, serving local communities in and around Castleknock and Blanchardstown. To mark the deal, Karmann […]
Spin set for Hollywood
Dublin music station Spin 1038 has been nominated for most innovative international radio station at the Worldwide Radio Summit Awards being staged in Los Angeles at the start of May. The event is described as the yearly gathering of “the most forward thinking minds in radio, digital/social and music.” Spin 1038 is up against some big […]
Irish Water appoints Carat
Carat is to handle media buying and planning for Irish Water. It is understood Mindshare and Starcom were also invited to pitch. The new body, an independent division of Bord Gáis, has also seen creative presentations. Among the agencies involved are DDFH&B, Irish International, Javelin and Publicis. There was speculation in adland this week that […]
Leo Burnett Dublin to close
The Dublin office of the international Leo Burnett network has been put into liquidation, a statement issued on behalf of Eastbrook Services, trading as Leo Burnett Associates (Dublin), has confirmed. Employees and clients were informed of the news yesterday and a creditors meeting and a liquidator is expected to be appointed in early March after […]
Diageo's Operation Vessel underway
Diageo Ireland is taking delivery of ten new giant vessels capable of brewing 40 million pints of stout and beer each week for home and export markets. The first of 27 vessels in all, each 85ft in length and weighing up to 28 tonnes, arrived in Dun Laoghaire harbour on Sunday evening after being shipped […]
Report on shopping malls
CBS Outdoor and PML have launched a research study that delivers insights into the digital out of home (OOH) shopper in Dundrum Town Centre and Swords Pavilions in Dublin. The Digital Effect, a study conducted by Behaviour & Attitudes, gathers feedback from 400 shoppers in exit surveys on their shopping behaviours in the shopping malls […]
