Google’s brand value is now put at $100 billion and its worth jumped by 16 per cent in the last 12 months making it the world’s most recognised and valued brand for the third year in a row, Millward Brown’s BrandZ report shows. Microsoft was second on $76.2bn, up eight per cent on 2008, followed […]
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2FM's Boyzone send-up "foul and offensive"
A segment aired on the Colm and Jim-Jim Breakfast Show on 2FM in May where actors parodied Boyzone singers Ronan Keating and Stephen Gately featured foul and offensive language, the Broadcasting Complaints Commission (BCC) has ruled. The sketch was about how best to deal with the problem of an itchy groin after waxing. The BCI […]
To pee or not to pee at the movies
RunPee.com is a website which tells cinemagoers the best time in a movie to go to the toilet. The site provides details on when the action or romance wanes and prepares you to take that much-needed break. It tells you how long you’ve got and even fills you in on what you missed. The concept […]
Quinn backs Late Late
The Quinn group owned by businessman Sean Quinn is to sponsor The Late Late Show when it returns to RTE 1 Television at 9.30pm on Friday, September 4, with new host Ryan Tubridy. Now entering its 47th season, the Late Late is billed as the world’s longest-running chat show. In a statement today, Gerry McGuinness, […]
Celtic-Arsenal first leg on TV3
TV3 will show the first leg of the Uefa Champions League play-off between Glasgow Celtic and Arsenal at Celtic Park on Tuesday, August 18th, kicking off at 7.45pm and with Matt Cooper as anchor. Former Arsenal defender Martin Keown and Tony Cascarino, who played up front for Celtic, will provide the studio analysis. Former Arsenal […]
Welcome to the Marketing blog!
As our regular readers will know, Marketing Magazine has been established in the world of print for almost two decades. The blog is our entry into the world of social online media, and we’re very much looking forward to connecting with old friends and making new ones. This is our first post of many, covering […]
Jacksons to launch MJ merchandise
The estate of Michael Jackson is seeking to create exclusive merchandising deals for MJ-related products such as clothes and stuffed toys. The estate has applied to a California judge for the rights so as to avoid other people trying to exploits MJ’s popularity with unlicensed products
Slatterys hopes to score with Man United
Slattery Communications, the PR and sports sponsorship agency run by Padraig Slattery, has pulled off a major coup by winning the rights to represent Manchester United’s commercial interests in Ireland. Agencies like Platinum One, run by Fintan Drury, have handled projects for Man United but the Slatterys deal provides exclusive access to Old Trafford while […]
Press takes aim at posters
They say desperate times require desperate measures, so it’s interesting to see the National Newspapers of Ireland (NNI) having a shot at outdoor. In a series of half page ads in The Sunday Times in recent weeks, the NNI has tried to undermine the value of posters compared to the impact of press. The ad’s […]
Who's for the Dublin shirt?
After what can only be described as an annihilation of Dublin by Kerry in the football championship quarter final on the August bank holiday Monday, it’s anyone guess who will be brave enough to replace Arnotts as the Dubs’ shirt sponsor. Among the names that have been bandied about are Vodafone (biggest GAA advertiser on […]
New Bud ad on track for greatness?
The new Budweiser TV commercial by DDB London is proving a big hit on YouTube and is getting plenty of airing at key times on TV. Shot over 50 hours during five days in Chicago and using 300 actors, it was directed by Chris Palmer, the man behind Skoda ‘Cakes’. The Hours, who have supported […]
Progress on Nielsen report
Concerns about the quality of the Nielsen ad spend monitoring service are due to be sorted in the coming weeks, industry sources have indicated. Agencies have been up in arms about various aspects of the report and have demanded action as a matter of urgency. Liam McDonnell of Aegis is heading up the IAPI group […]
Bertie for News of the World
So Ireland’s former taoiseach Bertie Ahern is to take up the offer of guest sports columnist at the News of the World. Is it a case of the Aussie-born media magnate, Rupert Murdoch, once dubbed the Dirty Digger, giving an old mate a dig out? Not surprisingly, letter writers to The Irish Times have commented […]
