Vodafone is to end its shirt sponsorship of the Dublin GAA teams at the end of this year’s football and hurling national championships. The decision not to renew the €900,000 deal was made after a strategic review of the mobile operator’s sponsorship activities. Vodafone replaced Arnotts as Dublin shirt sponsor in 2009. Previous lead backers […]
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VW wins press ad of the year
Owens DDB/MediaCom won press ad of the year for Volkswagen Resale Value at the National Newspapers of Ireland (NNI) Press Ad of the Year awards presented in the Mansion House last night. The ad won the best consumer durables category and also scooped the prize for best art direction. Irish International/Carat won the FMCG category […]
Festival tourists to spend €50m
Over 120,000 overseas visitors will spend at least €50m during the St Patrick’s Festival, the Dublin Chamber of Commerce says. Over 800,000 people are due to take part in this year’s festivities, which run until next Monday. Dublin Chamber chief executive Gina Quin says the festival is the capital’s flagship annual event and it looks […]
TG4 wins radio prize
TG4 has won the first annual Today FM Creative Radio Awards for 2012 with its Time campaign created by Publicis. The ad was chosen by judges Gavin O’Sullivan, DDFH&B, Margaret Colton, Electric Ireland and Today FM breakfast show presenter Ian Dempsey (pictured). A cash prize of €5,000 is split between TG4, Publicis and buying agency […]
Mindshare top NNI spender
Mindshare was the biggest press spender last year with the Group M agency run by Bill Kinlay (above) topping the National Newspapers of Ireland (NNI) agency league with €9.7 million. Starcom was second on €8.6m, followed by Carat on €8.2m. The total outlay on press was €167.6m last year, a drop of almost six per […]
SuperValu in festival mood
SuperValu has signed up as title sponsor of the Big Day Out in tandem with the St. Patrick’s Festival. The Musgrave brand, which had €2.1 billion in sales last year, invests €4.5 million in community events. SuperValu has supported Tidy Towns for 22 years and became title sponsor two years ago. The chain has supported […]
Setanta set for Cheltenham
Setanta Sports has released a package for next week’s Cheltenham Festival. The sports channel will broadcast 12 hours of live coverage with 20 live races. There will be eight hours of preview and reviews with racing experts Don McClean and Stephen Cullinane. Setanta Sports are now the advertising sales agency for the Racing Post daily newspaper, […]
Press ad shortlists announced
The winners of the National Newspapers of Ireland (NNI) Press Ad of the Year awards will be announced at a dinner in the Mansion House in Dublin next Wednesday. This year the NNI will present awards in three new media and advertising categories for the first time – press agency of the year, advertiser of […]
Cox most trusted business leader
In a major salute to Irish advertising, Core managing director Alan Cox (above right) has been named as Ireland’s most trusted business leader in the 11th annual Best Workplace Awards. The award, presented in association with DIT, is made to acknowledge strong leadership in trust building. Particular attention is paid to leaders who build trust […]
Lund becomes Cybercom COO
Former Diageo executive Asta Lund (above left) has been appointed chief operating officer and client services director at Cybercom. Before joining the agency, Lund was marketing innovation manager beers for Diageo Western Europe. During her eight years with the drinks company she led the Guinness relationship marketing programme to global success as best in show […]
TV3 launches player app
TV3 has launched an app for its 3player designed to make it even easier for viewers to watch 3player on their iPhones and iPads, including access through an icon on the home-screen. TV3 online director Stephen Grant says the app improves how iOS users find and play shows, making the experience faster and simpler. Shows […]
Rothco lifted by transport wins
Rothco has won a global pitch for the Hailo taxi service while retaining Dublin Bus. Launched in November 2011, Hailo is a free smartphone app which puts people just two taps away from a licensed taxi and allows cabbies get more passengers when they want them. A Hailo hail is accepted around the world every […]
Karmann VW sponsors Boh's
Bohemian Football Club has a new sponsor for the coming season in the shape of Karmann Volkswagen, the Dublin car dealership located on the junction of the N3 and M50. The VW dealership opened its doors in April of last year, serving local communities in and around Castleknock and Blanchardstown. To mark the deal, Karmann […]
