The contract to provide branding and advertising services for the visit to Ireland of the Tall Ships Race in 2011 has been awarded to First Advertising and Totem Visual Communications. Over 70 tall ships and an anticipated 500,000 maritime and music fans will visit the quays of Waterford city for the four day event. The […]
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Sponsors sought for Paul McGrath charity golf classic
A call has gone out for sponsors to support the annual Paul McGrath charity golf classic in aid of Cystic Fibrosis Association of Ireland (CFAI) which will be played at Arklow Golf Club in Co Wicklow on Friday, July 16th. Among the celebrities due to take part are two of McGrath’s former teammates, Ronnie Whelan […]
RTE promotes GAA coverage
RTÉ is promoting The Sunday Game with a multi-media campaign for this year’s GAA Football & Hurling All Ireland Senior Championships. The national campaign, which features studio anchorman Michael Lyster and analysts Pat Spillane and Ger Loughnane, will run throughout July, August and September. At the campaign announcement were Colm Coonagh, art director and Fiona McFaul, […]
Denny new Simon supporter
Kerry Foods and its Denny meats brand is the new lead sponsor of Simon Week, seven days of action on homelessness in Ireland. Denny replaces the EBS Building Society for the week starting on October 4th. This year the theme is ‘Believing in people’, the people who need help and the volunteers who provide it. […]
NNI angered by BAI proposal
The National Newspapers of Ireland (NNI) has expressed outrage at the draft proposal made by the Broadcasting Authority of Ireland (BAI) to increase the amount of advertising allowed on independent commercial television in Ireland. A spokesperson for the NNI said the nature of the Irish advertising market means that any changes to the rules governing […]
Agencies gear up for BMW
A number of agencies pitched this week for the BMW car account, currently handled by McConnells. Along with the incumbent, others in contention are Boys and Girls, Chemistry, Rothco and Y&R. A decision is expected by the end of June. Amnesty International has appointed Irish International BBDO after a four-way pitch. Boys and Girls has […]
Ocean boss keen to acquire
Doug Baxter, founder of Interactive Ocean (IO) and Ocean PR, has said that he is actively looking at acquiring other marcom companies in a bid to broaden the business further. The IO group recently acquired Providence PR, an agency specialising in charities and consumer accounts. Providence clients included Norma Smurfit’s Irish Famine Commemoration Fund, Niall […]
Volunteers offered lifetime adventure
Two people are being offered the chance to spend a year globetrotting, all expenses paid, as part of a new RTE TV series. The winners of Do the Right Thing will work as volunteers in some the world’s most underdeveloped areas, on aid projects such as building schools in Africa and working with orphaned street […]
Vouchers demand on a roll
The downturn in the economy has seen an increase in consumer demand for bargain vouchers and money-saving coupons with 64 per cent now using such price-saving devices when out shopping or going for credit crunch lunches or early bird specials, a report by new Irish website Voucherworld.com claims. As many as 53 per cent of […]
INM homes in on women
Independent News & Media (INM) has launched a dedicated website aimed at Irish women aged 18-35. In a release issued by Independent Digital, Martha Mathews, head of content, said Independent Woman offers fashion and beauty trends, news and issues in a “sassy and sophisticated, visual-driven format”. Mathews said the design was chic, stylish and fun. […]
TV3 may be allowed more ads
Independent commercial TV channels like TV3 and Setanta Ireland will see airtime increase from 15 per cent to 20 per cent if a draft ruling from the Broadcasting Authority of Ireland (BAI) gets approval. Should the proposal go ahead, advertising on independent channels will increase from ten to 12 minutes an hour. The BAI is […]
Mail backs rules series
The Irish Daily Mail and TG4 will co-sponsor the international rules series to be played at the GAA Grounds in Limerick on October 23rd and a week later in Croke Park. Paul Henderson, managing director and Niamh NicLiam, marketing manager, Associated Newspapers Ireland, at a photocall announcing the sponsorship.
Spending on groceries up again
Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National […]
