Rory Sutherland, vice chairman, Ogilvy London and president of the Institute of Advertising Practitioners (IPA), talking at a seminar in the National Gallery at which the ninth IAPI Adfx awards were launched by IAPI vice president, Carolyn Odgers of Chemistry. Sutherland spoke about behavioural economics and advertising. Adfx was introduced by IAPI in 1996. The […]
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Sponsor drive for car skills TV show
Voom-voom: The final contestant on Training Days will get to drive a F1 car Eat your carburetor, Jeremy Clarkson. Irish reality TV is extending to road safety and how best motorists can become better drivers in a new RTE TV series planned for the autumn. Called Training Days, the show will take ordinary drivers and […]
Low Low makes cinema highlight
Kerry Foods’ Low Low dairy spread is debuting on Irish cinema screens this week with the brand’s new ‘Love It, Live It’ 30-second commercial. The ad is part of the first Low Low campaign to be made by McCann Erickson following the agency winning the business from Chemistry; Vizeum handles media. Featuring a group of […]
Ogilvy to host worldwide creative event
Colgate Total Floss by Prolam Y&R in Santiago, Chile, one of the latest campaigns on ihaveanidea.org The Ogilvy Group is to host Portfolio Night 8, the global advertising portfolio review event, as it comes to Dublin for the first time next week. Devised by the Toronto-based ihaveanidea.org advertising archive, the event will see top agency […]
Fáilte Ireland to launch tourist charter
Irish Ferries has a new ad campaign created by Javelin to capitalise on ferry demand In a bid to reassure tourists about volcanic ash cloud disruption, Fáilte Ireland will launch a customer-care charter this week. The document will address issues like cancellation policy, pricing for delayed tourists and provide timely information and details about internet […]
Hayes and Kennedy fill Ryan slot
Colm Hayes (pictured left) and Lucy Kennedy will stand in for Gerry Ryan, who died recently, as presenters of the weekday morning show on 2FM from 9am today. The pair will host the three-hour show for four weeks after which time head of 2FM John McMahon is due to name a permanent successor for Ryan. […]
ASAI bans Hunky Dorys ads
The Hunky Dorys crisps ads featuring women in revealing tops playing rugby under straplines such as ‘Are you staring at my crisps?’ and ‘Tackle these’ has been banned by the Advertising Standards Authority of Ireland (ASAI) after 300 complaints from members of the public and a threat of legal action by the IRFU. The ASAI […]
Bulmers Berry goes with outdoor art
Live Art installation in Dublin as part of An Undergrowth Movement Pictured is an artist (Teck) completing a live art installation of the new Bulmers Berry Undergrowth Movement outdoor advertising campaign on Terenure Road North, in Dublin. The live installation of the Bulmers Berry specials which took place in Dublin and Cork are the first […]
Irish no-show at Heineken final costly
The failure of an Irish rugby club to reach the Heineken Cup final in Paris two weeks from tomorrow looks set to cost the Irish travel industry over €100,000. As both Leinster and Munster did not progress from the semi final stage of the pan-European competition, savvy travel agents have had to release hotels rooms […]
PR consultant launches green book
Tony O’Brien, former environment correspondent of the Irish Independent and managing director of PR agency Tony O’Brien Communications, has written his first book, Going Green – The Irish Guide to Living a Greener Life. O’Brien is also involved with Steve Rawson on The Communications Partnership venture. Published by Liberties Press, the book provides a guide to […]
Craig Doyle fronts for UPC
UPC, the new name for Chorus and NTL, has hired the former BBC travel show presenter, Craig Doyle, to promote its rebranded cable television and broadband offering. The company plans to spend €3 million on marketing in the coming months and plans to use TV, radio, outdoor and press. The media campaign, created by Irish […]
Paddy Power pays out on UK election
Paddy Power claims the British general election is done and dusted before a vote has been cast and the bookie is so sure that David Cameron’s Conservatives are home and dry that they are paying out on all bets on Cameron to be prime minister and the Tories to win the most seats. The early […]
Tributes pour in for Gerry Ryan
Many tributes have been made by members of the public and media personalities following the sudden death of RTE broadcaster Gerry Ryan. Once described as “Ireland’s answer to Howard Stern”, Ryan, 53, was found dead in his apartment in Dublin’s Leeson Street Upper at around 12.30pm yesterday. The Gerry Ryan Show on 2FM had an […]
