Neutrogena took advantage of the icy temperatures by running tactical ads in national press last weekend. The ad, titled ‘Rescue your hands from the Big Chill’, was a Vizeum initiative with creative by Owens DDB. The ad for Johnson & Johnson’s Neutrogena Norwegian Formula Hand cream shows a pair of perfect hands submerged in snow, […]
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Special K a new fit for gyms
Kellogg’s Special K has become the first brand to block book a chain of fitness gym studios around Ireland. Ambient agency Visualise announced the cereal targeted primarily at diet-conscious women as the first brand to sign up to the latest in-gym advertising tool – namely studio sponsorship. For four weeks the aerobics studios in 30 […]
Coke plug in The Road leads to divide
The manner in which the Coca-Cola scene from Cormac McCarthy’s post-apocalyptic novel The Road is portrayed in John Hillcoat’s new movie of the same name has caused a rift between ‘purists’, who claim the plug is overly-commercial and not in keeping with the story’s integrity and others who see it as a valuable free ad […]
PR firm to spread good news
Jack Murray of Mediaexpress.ie aims to try and lift some of the doom and gloom Mediaexpress.ie has announced a new initiative called ‘Good News Friday’ to take place two weeks from today. On January 22nd, Mediaexpress.ie will distribute all news releases for free. There is just one caveat: all the releases must be about something […]
New sponsor sought for Tubridy
RTE Radio 1 is on the lookout for a new sponsor for The Tubridy Show to replace Benecol. The fee being sought is €265,000 for a year or €150,000 for six months. The show averages 352,000 listeners and the advertiser gets 15 ten-second stings plus five credited promos on other RTE radio shows. The sponsor […]
Metro Herald hits Dublin streets
Metro Herald launches today as Dublin’s free weekday newspaper following the merger of Metro and Herald AM. The new title sees three partners – Associated Newspapers, The Irish Times and Independent News & Media – jointly investing in an Irish newspaper for the first time. Each investor owns a one third stake in the holding […]
Chemistry wins Mad Men stings
Chemistry has been awarded the free broadcast sponsorship of series three of Matt Weiner’s Emmy award-winning Mad Men drama which starts on RTE next Monday. Gerry McGuinness, sponsorship manager, RTE, said the competition was well received by the industry. The idea of the stings giveaway was to stimulate local production and raise awareness of RTE sponsorships. […]
Brendan O'Connor hosts new chat show
Sunday Independent columnist Brendan O’Connor is to present a new Saturday night chat show on RTE One called The Saturday Night Show as part of 11 new programmes announced by the national broadcaster. Barry Murphy will host a new satirical show called That’s All We Have Time For on Thursday nights. Murphy, who is part […]
Odds favour McDonald's placements
As speculation mounts that the UK government are close to lifting the ban on product placement in commercial TV shows top bookie Paddy Power are taking bets on which fast food, soft drinks and alcohol brands will be first to make an appearance in a leading British soap opera. Paddy Power has made McDonald’s the […]
AAI looks ahead with Love
The Association of Advertisers in Ireland (AAI) is to host a breakfast seminar on the topic of ‘2010, what’s ahead’ with Sarah Love of Goosebump sales promotion and Una Fitzgibbon of Bord Bia. The discussion will be based on trend studies and a facilitator will pose questions to the speakers. The Nuts & Bolts seminar […]
Checkout scores awards double
John Ruddy, Checkout, named magazine editor of the year Checkout, the grocery trade monthly, won two awards at the Irish magazine awards 2009. It won the B2B category for titles over 5,000 circulation and its editor, John Ruddy, won the B2B magazine editor of the year. Image was honoured as the fashion magazine’s editor was […]
Mr Tayto too much for bankers
Mr Tayto’s autobiography The Man Inside the Jacket was the bestselling book in Ireland last week over all categories, beating The Bankers by Sunday Independent business editor Shane Ross by over 1,100 copies. Released in October, Mr Tayto’s book sold 3,199 copies up to last weekend which made it the bestseller across all categories, ahead of The […]
Agency to get free Mad Men stings
A free sponsorship of the third series of Mad Men, Matt Weiner’s drama set in Madison Avenue in the Sixties, is being offered to agencies in an initiative run by RTE TV sponsorship in tandem with IAPI and ICAD. Agencies are invited to create a storyboard which will be used for the series’ stings. Advertisers […]
