As the new Premier League season gets underway, analysis from An Post Money of the six teams with the most support from Irish travelling fans shows die-hard supporters will spend up to €7,408 to support their team at home games between now and next May. Demand for An Post Money’s foreign exchange services from Irish […]
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Nurses strike top news story in first six months
The nurses strike, the New Zealand mosque shootings and the terror attacks in Sri Lanka were the three most important news stories in Ireland in the first half of 2019, research undertaken as part of the Core Cultural Index shows. The survey results are based on the views of 6,000 participants discussing 97 news stories […]
Nolan to leave Core for Genesis
Core’s head of research Mark Nolan is leaving the country’s biggest marketing services company to take up a senior post at Genesis, the agency run by Gary Joyce. Nolan has worked at Core for six years and headed up its former Ignite Research subsidiary. Prior to that, he worked at Amarach Research for seven years, […]
Elections top Core’s news stories poll
The local and European elections, the divorce referendum and Pieta House’s Darkness into Light were the most important news stories in Ireland last month, Core’s Cultural Index based on the views of 1,000 participants discussing 20 news stories shows. Core asked interviewees which stories they were most aware of and considered most important. While turnout […]
More Irish consumers concerned about fake news
Some 61 per cent of Irish media consumers are concerned about what is real and what is fake on the internet, findings from the latest Reuters Digital News Report indicate. It represents an increase of four percentage points on last year, when 57 per cent of Irish respondents to the international study said they were […]
Many Irish people say digital fails to fulfil needs
A new report on consumer attitudes to digital services in Ireland shows that 43 per cent of Irish people do not believe their digital needs are being met. The study, ‘Digital Society Index 2019: Human Needs’, was conducted by Dentsu Aegis Network (DAN) in tandem with Oxford Economics. It is the first time Ireland has […]
Repeal the 8th among top news stories in 2018
The repeal of the Eighth Amendment, the cervical check story and homelessness were ranked as the three most important news stories in Ireland last year, research by Core marketing communications for its annual cultural index survey shows. The results are based on the views of 10,000 Irish consumers discussing 198 news stories across 20 categories. […]
Vets urge advertisers to act more responsibly
There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking PG Tips tea were seen as par for the course. Now the British Veterinary Association (BVA) is calling on advertisers to think how pet animals are depicted on TV, out of home and social media to help tackle the […]
Most Christmas shoppers set to buy online
Almost 78 per cent of consumers or four in every five people will shop online for some or all of their Christmas purchases this year, research by Wolfgang Digital for Virgin Media Business shows. Women are more likely to shop online than men. The study is based on interviews with 1,000 Irish consumers on Christmas shopping habits in […]
Special offer to attend hybrid Esomar conference
Worldwide research body Esomar returns to Dublin to stage its Fusion four-day conference at the Gibson Hotel starting this Sunday. Delegates can decide on which of the four days to attend depending on whether they choose data case studies or qualitative issues – or both. The programme covers anthropology, predictive analytics, semiotics and storytelling. The first […]
Cork, Galway and Dublin get friendly nod
Three Irish cities – Cork, Galway and Dublin – have made it into the world’s top 10 friendliest cities in the annual reader survey of US magazine Condé Nast Traveler. Cork is in third position, Galway is at number five, with Dublin coming in eighth place. Every year, the magazine asks its readers to decide on their favourite […]
Thai cave rescue of soccer team top story
The Thai cave rescue was the most important news story in Ireland in June and July of this year the latest Cultural Index from the research division of Core indicates. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories in the context of Irish […]
One in two Irish adults expect entertaining ads
Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
