ArchiveNovember, 2016

UTV Ireland’s Celebrity audience up 17 per cent

The opening episode of I’m A Celebrity, which aired on UTV Ireland last night at 9pm, saw an average of 436,900 viewers tune in to the jungle antics, an increase of 17 per cent on last year’s launch show. The programme reached 688,600 viewers in total and was the second highest rating programme on UTV […]

Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]

Following a public competition, RTÉ has appointed Jon Williams as managing director of RTÉ News and Current Affairs in place of Kevin Bakhurst who returned to the UK to become content director at Ofcom. Williams was managing editor of international news at ABC News in New York since March 2013, working on international news coverage […]

The three finalists in this year’s Marketer of the Year awards will address an industry breakfast hosted by The Irish Times on Tuesday, November 29. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, Largo […]

One4all has signed up Penneys stores to its gift card scheme. The partnership is the first of its kind for the retailer and means that shoppers can now redeem the cards in 36 Pennys stores nationwide. Launched in Dublin in 1969, Primark-owned Penneys stocks clothes for youngsters, women and men, homeware, accessories, beauty products and […]

RTE Radio 1’s top weekend radio programme, The Marian Finucane Show, will be sponsored by the Sunday Business Post for six months, RTÉ Media Sales has announced. The show is broadcast between 11am – 1pm every Saturday and Sunday. Latest JNLR figures show that it currently has 387,000 listeners on Saturdays and 322,000 on Sunday mornings. Brokered by Carat Ireland, the ‘six-figure deal’ includes eight […]

Sponsorship agency Livewire has acquired platinum support for this year’s Irish Sponsorship Awards being staged at the Intercontinental Hotel in Dublin on Wednesday, November 23. The gala awards ceremony features 23 separate categories. Winners will be decided by judges drawn from across the sponsorship spectrum, including Ronan O’Donoghue, UTV Ireland, Lorraine Walsh, Laya Healthcare and Paul […]

Rothco created a new series of Tesco’s TV ads showing people from all over the country thanking their hosts with a letter. A total of 35 ads are being shot, each one featuring a different individual reading out the letter they have written to their host. In many cases, the hosts will have no idea […]

TV3 owner Virgin Media is a new sponsor of Kilkenomics. Now in its seventh year, Europe’s first economics festival, attracts some of the world’s leading economists, financial analysts, media commentators and to lighten the mood, a great line-up of comedians to entertain the crowds. The event takes place over four days in Kilkenny. Organised by a […]

A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]

Minister for Jobs Enterprise & Innovation Mary Mitchell O’Connor TD launched Design Directory Ireland (www.designdirectoryireland.ie), the first centralised database of designers in Ireland across multiple disciplines. The new web portal is a searchable register of over 1,000 designers, design companies, architectural practices and makers in Ireland and creates links for Irish designers to businesses, other […]

In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]