RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]
Archive2016
Four vacancies on Marketing Society council
The Marketing Society has announced four council vacancies as members Mark Nolan of Ignite, Jonathan Ryan of Kelloggs, MCCP’s Shane Doyle and marketer Annette Ni Dháthlaoi step down. Nominations are now open for three spaces on the council’s general panel and one vacancy on the research panel. The general panel is open to those working in […]
Rothco campaigns for yes to CF drug
Rothco has created ads to support a campaign to help cystic fibrosis (CF) victims and their families get funding for the life-changing Orkambi drug. One of the agency’s copywriters, Bernie Martin, is a CF mother. While her daughter does not have two copies of the Delta F508 mutation, which Orkambi treats, they have decided to […]
Road safety wins gold at ICAD
Irish International won two golds at the Institute of Creative Advertising and Design (ICAD) awards. The golds were for the Road Safety Authority (RSA) ‘Don’t Look Back’ TV ad and art direction/production for Guinness ‘Intolerant Champion’, featuring jazz scout John Hammond and devised by Mark Nutley and Pat Hamill. Chemistry’s Irish Examiner front page tribute […]
Oliver’s work for Ryanair takes off
The first campaign by Oliver for Ryanair is up and running. Called ‘Satisflying’, it builds on the low fares airline’s ‘Always Getting Better’ consumer programme launched by marketing boss Kenny Jacobs. ‘Satisflying’ promotes the new business plus service, family priority boarding, destinations, second bag free policy and the airline’s mobile boarding pass. Oliver was hired by […]
Bloom scores with Connacht Gold win
Bloom has won the Connacht Gold creative ad account after a three-way contest with Cawley Nea\TBWA and the incumbent, Havas Worldwide Dublin. Commenting on the win, Bloom managing partner Damian Penco said it is a great fit for agency and client as Connacht Gold is a challenger brand, making gains in a competitive category with some major […]
Farrell Virgin’s new sales and marketing VP
Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]
AdGrad uses OOH to promote pitches
The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]
McCormack takes charge at Today FM
Keith McCormack has been made chief executive officer at Today FM by owner Communicorp. He was CEO of the group’s music station 98FM for the past two years, having joined from Fáilte Ireland where he spent six years, with roles as Visit Dublin director and head of events. Prior to that, he was with Greenstar, […]
Deans heads up branding at FrockAdvisor
Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]
Germany most fancied to win Euros
Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]
AAI looks at value of ad funded TV
Why brands which move from advertising funded programming (AFP) to advertising created programming (ACP) stand to win will be discussed by Livewire’s Jill Downey and Jamie Macken, pictured, at the Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar in Core Media’s offices at 8.15am next Tuesday. From idea creation to transmission, the seminar will […]
Print delivers one in four sales, INM says
One in four retail sales delivered by media are driven by print ads and every €1 spent on press ads returns as much as €39 to retailers. The medium is 1.5 times more effective than radio in delivering return on investment, research for Independent News & Media (INM) claims. Every €1 spent on print ads […]
