ArchiveApril, 2018

Comerford teams up with Sparks at AAI

Lisa Comerford has joined Agency Assessments Ireland (AAI) as a consultant to the pitch doctor and agency audits company run by Brian Sparks. Comerford is widely regarded as a highly-qualified and respected marketer who has held a number of senior industry posts with major brand owners such as Coca-Cola, Eircom/Eir and Brown Thomas. She is […]

Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom as its media planning and buying agency. The other two agencies in contention were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]

Cassie Joyce is agency and client director with Wide Eye Media, the cinema advertising sales house. She has worked with the company for the last 17 years – as she says herself “since she was Young at Heart with Great Expectations”. Before falling in love with cinema, she worked at Checkout, Food & Wine magazine […]

Colm Hayes and Lucy Kennedy are to host a new breakfast show on music station Radio Nova. The Colm & Lucy Breakfast Show will broadcast every day from 6am-10am starting on some unconfirmed date in April. Kennedy has presented a number of shows on TV3, […]

Irish PR agency PR360’s ‘Today’s Mum’ campaign has been nominated for the Nicholas Hall Colin Borg creative award, a European honour for the best creativity in OTC advertising in film, TV, internet or out of home media. Launched last September, ‘Today’s Mum’ promoted Sudocrem’s Care & Protect ointment, the brand’s first new product in 90 years. […]

The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]

Ford is the new sponsor for Dermot & Dave’s mid-morning show on Today FM. The deal was brokered by Media Central for Today FM and Ford’s media agency, Mindshare. The sponsorship will see Ford ‘Go Further’ with the show through taglines, stings, outside broadcasts, native and video content integrating the brand across all the station’s platforms. Ford […]

Dublin digital agency Strategem iLabs, founded by Keith Lee, has been sold to Boston ad agency Connelly Partners for an undisclosed sum. The deal involves the creation of 65 new jobs in the next three years. Strategem has been renamed Connelly Partners (Dublin). Lee will run the business from its Irishtown offices as its new […]

Core, the media and marketing services group, has been shortlisted for best large integrated search agency at the European Search Awards (ESA), which recognise digital marketing excellence and celebrate the best in SEO, PPC, digital and content marketing in Europe. Core is one of just 10 agencies from across Europe nominated in the category. The ESA […]

A two-day charity event saw Nova turn over its airwaves recently to raise €74,553 to fight homelessness in Dublin. It is the fourth year Nova has asked for donations from members of the public and local businesses. This year, Applegreen and Bord Gais Energy joined the initiative to help people who are homeless or are at risk […]

Maeve Governey has been promoted to the board of directors at Walsh PR. She joined the agency as client director in 2014 and was made deputy MD last year, with responsibility for client service and new business. Her career spans almost two decades working in PR, including stays at Hill & Knowlton, Heneghan and Cullen Communications. She […]