Across dPods, iVisions, Tesco Live and Adshel in retail and and commuter sites this summer there are five ads by Havas Dublin communicating Jacob’s savoury recipes and snack ideas. The nationwide ‘Make it Yours’ DOOH campaign for Valeo Foods uses PML Group’s proprietary Dynamic platform to get the message across to Irish consumers. The media […]
Archive2018
Olympic Council pledges €200k in new grants
The Olympic Council of Ireland (OCI) has announced €200,000 of funding grants to its member federations. The grants are being made available to member national governing bodies to support Olympic projects across the current cycle. The allocation marks year one of a campaign to support specific Olympic-based projects and programmes. It also backs scholarship programmes and […]
Winkleman fronts for P&G’s Head & Shoulders
British TV host and newspaper columnist Claudia Winkleman has made her debut in a TV ad for Procter & Gamble’s Head & Shoulders Suprême premium shampoos and conditioners designed for women. The ad is far removed from a typical hair commercial – completely unscripted and tailored for the presenter best known for her impromptu live presentations. Jo […]
Exterion Media partners with The Picture Works
Exterion Media and The Picture Works have formed a strategic partnership in Ireland. Colin Leahy, managing director, Exterion Media, said the move will strengthen the services that both companies deliver and enable opportunities for tech innovation in out of home (OOH). The deal sees the companies to combine their respective services. Exterion Media will take […]
Škoda ads warn about heat danger posed to dogs
“Never leave your dog in a hot car.” That’s the message from a new Škoda campaign created by Boys+Girls and media agency PHD. A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple […]
FH wins Cannes Lions for Roche’s pop-up cafe
FleishmanHillard (FH) won a pharma Lion at this year’s Cannes international festival of creativity for The MSunderstood Café. The experiential pop-up café was developed for Roche Ireland and MS Ireland to give customers a taste of the daily challenges faced by the 90,000 people living in the country who are victims of multiple sclerosis (MS). With MSunderstood […]
Rosenstock to host Sunday show on Today FM
Mario Rosenstock, creator and star of Gift Grub on The Ian Dempsey Breakfast Show, is to host a new Sunday morning show on Today FM. Mario’s Sunday Roast will be a two-hour mix of chat and music starting at 11am. The move follows Today FM axing The Sunday Business Show and Songs in the Key of Life from its […]
Canning teams up with Onside as a consultant
Sponsorship consultants Onside has confirmed the appointment of 2017 Hurler of the Year Joe Canning as a senior consultant on its sports advisory panel. The role will see the Galwayman join forces with the sponsorship and research agency run by John Trainor in a bid to uncover new insights around how sports and sponsorships impact businesses. […]
Rothco wins seven Cannes Lions for JFK work
Rothco captured the creative data grand prix for ‘JFK Unsilenced’ for The Times /News UK & Ireland at the Cannes festival. The win marks its seventh Lion, spanning four categories. The campaign used specialized AI tech to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – […]
Concannon to head up Government global project
John Concannon has been appointed director of a new Government initiative aimed at expanding “Ireland’s global footprint” as Taoiseach Leo Varadkar’s the strategic communications unit (SCU) is wound down. Concannon took on the SCU job after launching Creative Ireland, which aims to give communities access to learning music, drama and art. Former IAPI chief executive […]
DCC ads urge consumers to re-use coffee cups
Three local authorities in Dublin have launched an awareness campaign aimed at tackling the growing environmental issue of disposable coffee cups in and around the capital. Most disposable cups are made from paper with a plastic lining to make them waterproof in order to hold hot drinks. As a result, they are unsuitable for recycling in […]
Core to invest €7.5m in business revamp
Marketing communications group Core is investing €7.5 million this year in a restructure of the business and its relocation to a new 24,000 sq ft custom-built premises at 1 Windmill Lane (1WML). The investment follows a strategic review, which resulted in developing a five-year plan to both transform its business and the industry in which […]
JWT Folk adds lobbying body for Irish universities
JWT Folk, the agency formed by the merger of DFFH&B and Target McConnells, has won the Irish Universities Association (IUA) after a three-way pitch. The agency has been hired to develop a brand platform and public information campaign for the IUA over the next three years. The IUA is the representative body for the country’s seven […]
