Lee Thompson’s i-Believe is to partner with AdsWizz to power its new AudioOne audio service in Ireland. The deal will see i-Believe sell inventory from local publishers, podcasters and AdWave. AdsWizz powers the service by targeting audiences by location, age, gender or contextual and also behavioural segmentation. AudioOne reaches over a million Irish listeners of […]
Archive2018
Nutley and Hamill set to leave BBDO Dublin
Mark Nutley and Pat Hamill, the creative duo responsible for producing much of Irish International’s, now BBDO Dublin, most awarded work over the past 17 years are to part company with the agency in the coming months. “After 17 years we feel now is the time for a new challenge,” Nutley said. “Fresh surroundings to […]
Ultimate Marketer deadline at 5pm today
Entries for the Ultimate Marketer award to mark 25 years of the Marketer of the Year close at 5pm today. We’re looking for someone… – Who is a career marketer with a proven track record. Their accomplishments could embrace several brands. – Who has through exceptional strategic direction, innovation, and impactful communications, achieved outstanding brand […]
Aviva signs up Keano and Drico for new ads
Aviva Ireland has launched a new advertising campaign which includes a 60-second TV ad. It stars Republic of Ireland assistant manager and ex-Manchester United midfielder Roy Keane and former Ireland rugby captain and BT Sport pundit Brian O’Driscoll, highlighting Aviva’s heritage as one of the most seasoned operators in Ireland’s insurance market. The campaign focuses […]
NewsBrands rolls out Journalism Matters Week
Ireland’s representative body for national newspapers NewsBrands Ireland is engaged in a number of initiatives during Journalism Matters Week. NewsBrands is highlighting the vital role the press plays in a vibrant democracy – something not to be taken for granted – and calls on the Government to support measures to ensure the industry’s survival. NewsBrands […]
Wide Eye Media supports UN food programme
Cinema sales house Wide Eye Media is supporting a new ad campaign to help fight world hunger. ‘Feed Our Future’ aims to motivate cinema audiences into action to tackle hunger by supporting the United Nations World Food Programme (WFP). Starting this week, the ad is airing on the company’s network of screens across Ireland for […]
Irish Independent Park to host U20s in 6 Nations
Irish Independent Park is to host two U20s 6 Nations home matches in the coming championship. It will be the first time 6 Nations rugby will be played at the Cork ground as the Ireland U20s’ two 2019 6 Nations home fixtures have been confirmed. Noel McNamara’s side will first host England in Irish Independent Park […]
Fanning to help judge Ultimate Marketer award
UCD marketing communications and branding lecturer John Fanning is one of three new judges who will help select the winner of the Ultimate Marketer award, a special industry prize to mark the 25th anniversary of the Marketer of the Year. Fanning is joined by marketers Michelle Spillane […]
Aer Lingus September sale gets OOH airing
Aer Lingus has announced its September sale and has embarked on an OOH advertising burst to promote the seat bonanza using multiple data triggers. As part of the campaign, the airline carrier has launched contextual 48 sheets and dynamic digital screens, promoting the airline’s range of winter breaks and earn front of mind awareness. The ads […]
Netflix coming to Sky Q with new UOD pack
From November, Netflix is coming to Sky Q and with it a new Sky subscription pack. Sky claims that Ultimate On Demand (UOD) will be the UK and Ireland’s biggest on demand TV service, bringing together for the first time Sky box sets, which boasts 400 top British and American series and the full Netflix global […]
Deadline looms for PRII diploma course
Applications for this year’s diploma course in PR studies organised by the Public Relations Institute of Ireland (PRII) close this Friday, September 21st. PRII chief executive Martina Byrne (pictured) said that late registrations will only be accepted on a case-by-case basis. The course is widely regarded as the foremost qualifications in PR in Ireland. Delivered […]
Communicorp rolls out AudioXi digital
Communicorp Media has launched AudioXi, which it claims is Ireland’s largest digital audio exchange and could be set to transform audio advertising. It allows audio content creators and aggregators to consolidate in one place providing audience scale that radically changes the way in which Irish brands and agencies buy digital audio. AudioXi is headed up by Rob Timony, who […]
Cork on red alert as rebrand kicks off
Some of Cork’s landmark buildings, including City Hall, County Hall, Port of Cork, UCC, CIT’s City Centre Hub on Grand Parade, The Capitol and One Albert Quay, are turning red this week to mark the launch of a new brand to promote Cork. The ‘We are Cork’ brand will market the city and county as […]
