ArchiveDecember, 2020

People spent two extra days at home during Covid

With 2020 drawing to a close, many are speculating about when life will return to normal. But experts say Covid-19 has forever changed the world already–including life at home. To understand how the pandemic will impact life at home in the long-term, home appliance maker Whirlpool commissioned a study to understand how lives have changed. […]

Sky’s Now TV streaming service is the new brand sponsor of the Dublin City Council (DCC)-JCDecaux Dublin Bikes scheme. The financial details of the three-year deal were not disclosed. Now TV replaces Just Eat which in 2017 signed a similar three-year deal to the value of €2.25 million. Just Eat livery replaced Coke Zero on […]

Eight in 10 people believe that digital advertising should be regulated in the same way as traditional advertising, new research from the Advertising Standards Authority for Ireland (ASAI) indicates. Online interviews with 1,224 adults examine the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey by Amárach Research found […]

Paddy Power is the most talked about Irish brand on Twitter, a survey of social listening data from Sprout Social, the Chicago-based social media analytics and management company with its EMEA HQ in Dublin. Brands evaluated were pulled from the internationally-recognised Brand Finance report on Ireland’s most valuable brands. Paddy Power led the way from […]

MCCP scooped three awards including this year’s grand prix at the Marketing Society’s Research Excellence awards presented at a virtual ceremony. The grand prix was for the agency’s ‘Insight Shaping National Public Health Communications Effectiveness During a Global Pandemic’ entered in this year’s once-off Covid-19 category. Pictured above is Kay McCarthy, founder and managing director, […]

Over 40,000 visitors should be flocking to the RDS for the annual Gifted contemporary Irish craft and design fair over the coming days. The event, which has been running for over 40 years and generates up to €5 million for the exhibitors and brands involved, has had to postpone due to Covid-19 and has this […]

Virgin Media Solutions have secured Lidl Ireland as the first advertiser in their new in-programme promotion (IPP) Christmas campaign. Launching on Virgin Media One, Lidl will use IPP for their Christmas competition. IPP allows brand owners engage viewers with promotions and videos while they watch shows on Virgin Media Television. From still graphics to video […]

Musgrave’s SuperValu supermarket chain scored best in the November BrandShout survey of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. SuperValu jumped from eight spot in October to displace HSE/Covid-19, which dropped to fifth. German discounters Aldi and Lidl remained second and third respectively. Fourth place saw a brief break from […]

Barry’s Tea iconic Christmas radio ad, Train Set, airs for the 25th year in a row this month, making it the longest-running ad in Irish advertising history. The 1994 ad was created by Ireland’s most celebrated copywriter Catherine Donnelly (above) during her time working with Irish International (now BBDO Dublin) and voiced by actor Peter […]

Drinks giant Diageo has launched two new Christmas out of home (OOH) campaigns to promote Guinness stout and Rockshore cider. The Guinness billboards integrate a multi-sensory experience using audio capabilities. Featuring its festive footprints creative, the 48 sheet sound specials play the iconic Guinness Christmas music. The sound plays for one minute on the hour, […]

The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]

As part of its golden jubilee celebrations this year, the Marketing Society has created a series of videos where a number of well-known industry figures look back on the major influences there were impacting on marketing in Ireland in the 1970s. Among the contributors are Marketing.ie writer John Fanning who speaks about the 1980s. Fanning, […]

JCDecaux have begun installing seven new Digishelters on O’Connell Street and Westmoreland Street. It is the first time these high-profile city centre streets will have bus shelters, providing commuters with winter cover with a high spec design that incorporates 86” 4k ultra HD digital ad screens on the main thoroughfare in the heart of the […]