Ireland’s three times world amateur boxing champion Katie Taylor is the new face of Lucozade Sport. Taylor features alongside Brit award winner Tinie Tempah and Blink 182 drummer, Travis Barker. The trio perform a remix of Tinie’s ‘Simply Unstoppable’ to launch Lucozade’s Yes campaign. Filmed in Los Angeles, the ad was directed by Jake Nava, […]
Adland RSS feed for this section
Talent night returns to Ogilvy
Ogilvy will host Portfolio Night 9 on May 26. The event allows young creatives meet with agency creative directors for advice, networking and job openings. Ogilvy Ireland chief executive JP Donnelly leads the way with Judy O’Broin, Young Euro RSCG, Martin Cowman, Cawley NeaTBWA and Marty Wright, Gospel TM. For a video about the event, […]
Make-a-Wish first on NNI list
Ogilvy’s Make-a-Wish ‘Josh’ has been named the winner of the NNI Press Ad of the Month award for January. Devised by a team comprising creative director Colin Nimick and copywriter/art director Laurence O’Byrne, the ad’s typography was by Andy Breese and MEC handled the media. The winner was selected by judges Shireen McDonagh of Kick […]
Rothco wins Heineken account
Heineken has appointed Rothco as its lead creative agency after many years with McCann Erickson. The move follows a new international Heineken campaign called Brief Encounter which Rothco developed locally using the Dutch lager’s new global tagline Open Your World. The TV ad was premiered online on Facebook. The commercial was shot by Stink Film’s […]
WPP to return to UK
WPP may move its group operation back to the UK after tax changes by the British government in yesterday’s Budget. Chancellor George Osborne said they were “open to business” and would adopt a competitive tax regime with reforms on foreign companies and a 5.7 per cent rate on overseas financing income by 2014. Sir Martin […]
Irish planner for UK think tank
Dr Kenneth McKenzie, strategic planner at Motiveworks, part of Owens DDB, has been asked by the UK Institute of Practitioners in Advertising to become a member of its behavioural economics think tank. The think tank, led by Rory Sutherland, is a response to the demand within the advertising industry and from clients to use a […]
O'Doherty takes Initiative job
Coca-Cola’s marketing director Gavin O’Doherty is to become managing director of Initiative Media in place of Chris Rayner. O’Doherty is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes a number of marketing roles at Nestle Ireland’s confectionery division, including product group manager responsible […]
Genesis to conduct IAPI review
The Genesis marketing agency run by former Dimension directors Gary Joyce and Roddy Rowan has been appointed by the Institute of Advertising Practitioners of Ireland (IAPI) to carry out a review. Joyce is a well known marketing consultant and is a former advisor to Fine Gael and non-executive chairman of ACC Bank. In 1994, Joyce, […]
Publicis acquires The Hive
Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks. Murphy is the current chairman […]
€500,000 spend on Lynx Excite
Unilever is spending €500,000 on media for its first new Lynx range this year. A commercial called The Fall shows seven scantily clad angels falling out of the sky lured by the scent of Lynx Excite. The commercial was directed by Rupert Sanders, who made X Box’s Halo 3 Believe video game ad. In its product […]
UPC stays at Irish International
UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent. Television presenter Craig Doyle fronts […]
Mars appoints MediaVest
MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
Sneddon to join Google
Mindshare managing director David Sneddon is quitting the WPP agency to join Google. Based in Dublin, he will take charge of online sales for Germany, Austria and Switzerland from April. Mindshare’s deputy managing director, Emma O’Doherty, will replace Sneddon. Initiative boss Chris Rayner is leaving Ireland to move to the agency’s head office in New […]
