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Agencies expect revenue and staff numbers to improve

Nearly four-fifths of advertising agencies in Ireland expect industry turnover to increase this year and over half of them predict employee numbers to rise, the latest industry census by the Institute of Advertising Practitioners in Ireland (IAPI) indicates. The survey was conducted online by Amárach Research in April and May and comprises interviews with 45 […]

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OMD announces new team

Omnicom-owned media agency OMD Ireland has announced the formation of a new management team. Headed by managing director Tim Griffiths and deputy managing director Andrew Sinclair, it also comprises of business directors Alan Daly, Claire Butterly, Greg McConkey and Martina Stenson, along with head of digital Garret O’Beirne. Griffiths said the agency’s growth in recent […]

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O'Beirne joins OMG board

Garret O’Beirne has been promoted to the board of Omnicom Media Group (OMG) in Ireland. As OMG’s head of digital, O’Beirne is widely regarded as one of the most capable new media practitioners in the business and his talent has been rewarded with a series of industry honours. He joined Omnicom three years ago from […]

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Core to hire sponsorship head

Core Media is seeking to appoint a senior marketing expert to set up and lead the group’s sponsorship division. The candidate should have ten years’ commercial sponsorship experience, have worked with creative and media agencies in developing relevant activities and be experienced in sponsorship activation for major brands across sectors. Applicants should also have a […]

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Ad spend to rise by almost three points driven by online

Growth is returning to the Irish advertising market with 2.7 per cent growth forecast for 2014, ZenithOptimedia’s latest Advertising Expenditure Forecasts estimates. It is the first growth the domestic advertising market has experienced since 2007. Although modest, it is the second highest level of growth forecasted for Western Europe, Belgium being first with 3.5 per […]

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Omnicom-Publicis deal called off

The proposed $35 billion merger between Omnicom Group and Publicis Groupe has been cancelled as efforts in forming the world’s largest advertising agency proved too much for the US and French partners. Presented in July as a merger of equals, the deal began to seriously unwind last month when Omnicom chief executive John Wren expressed […]

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GT Media merges with Havas

GT Media has announced a formal merger with Havas to form Havas Media Ireland (HMI). The two agencies have been working together informally for the past two years. In a statement, it was said that the move comes as part of an investment programme from Havas Media in Europe following the group’s recent international wins […]

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Sorrell paid £30 million last year

WPP chief executive Sir Martin Sorrell was paid a total of £29.8 million last year, up 70 per cent year on year. The global advertising network’s annual report shows Sorrell received £1.15m in base salary, down 11.5 per cent year on year, and £1.9m in benefits, pension and contributions in lieu of dividends. He received […]

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Cawley NeaTBWA steers ahead with BMW win

Cawley NeaTBWA’s good fortunes in acquiring new business in recent months show no sign of abating with the Omnicom-owned agency adding BMW Ireland. The business includes the luxury German marque and the Mini car brand. The agency, which competed with Publicis, Target McConnells and the incumbent, Chemistry for the account, previously handled Audi before its […]

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Irish Rail on track for a decision on ad review by late May

Irish Rail will see presentations from media and creative agencies early next month and a decision is expected to be made on the reviews by the end of the month. The four creative agencies pitching are Irish International, Javelin, Publicis and the incumbent, Focus Advertising. Focus client director Shane Lynch has worked on the Irish […]

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AAI hosts Dutch creatives

The Association of Advertisers in Ireland (AAI) will host a morning seminar talk by KesselsKramer creative director Richard Walker and managing director and partner Engin Celikbas explaining their vision on what it takes to create great work and getting the best from an agency. Since its launch in Amsterdam in 1996, KesselsKramer (KK) has built […]

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Aegis signs up to Prisma

Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity. Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, […]

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Ogilvy Dublin’s ISPCC hotline makes One Show

For the first time in 20 years, a film created by an Irish ad agency has been nominated as a finalist at the One Show awards in the US. The One Show provides a global stage for international work. Shortlisted is the Ogilvy Dublin short film ‘116000’ which was created for the ISPCC’s Missing Children’s […]

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