Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to […]
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Mindshare targets €5,000 in funds for Shave or Dye
Today FM’s media planning agency Mindshare have jumped on the Shave or Dye bandwagon in an attempt to raise €5,000 this month for the Irish Cancer Society. Mindshare’s CEO Bill Kinlay (above right) has agreed to turn his purple heart into a purple head and pledged to dye his hair the Mindshare shade of purple […]
Carat retains FBD group
Dentsu’s Carat has been retained to handle the media planning and buying for FBD and NoNonsense.ie insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis. Carat has handled the FBD group for […]
Gorby first Doyenne winner
Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist […]
Seven in line for Doyenne award
A shortlist has been announced for the first Doyenne award to show outstanding talent shown by a woman in Irish advertising. The seven candidates are Catriona Campbell, strategic account director at The Social House; Nicola Gillen, client director, MediaVest; Estelle Gorby, international strategic director, Acorn; Leah O’Donoghue, account director, Cawley NeaTBWA; Jill Robinson, head of […]
Core tops workplace list
Core Media has emerged as the best workplace in Ireland for medium-sized organisations/companies in the Great Place to Work 2014 listings. Last year, Core came third in the medium (101 to 300 employees) category and group boss Alan Cox was voted most trusted business leader. The criteria for the best places to work includes employee […]
Chemistry crew shave and dye
Chemistry produced this year’s Shave or Dye campaign for the agency’s new client, Today FM. The campaign is to raise funds for another new client, the Irish Cancer Society. It’s for a great cause: there are very few people who don’t know someone who has or has had cancer. Agency managing director Ray Sheerin (above) […]
Javelin acquires Brand Social
The Javelin Group has taken a controlling stake in digital agency Brand Social. Discussions have been ongoing between the two agencies for several months and the acquisition, for an undisclosed sum, was completed before Christmas. Brand Social, will be based in Javelin’s offices in Smithfield, bringing the enlarged group’s staff total to 36. Brand Social will […]
PML launches Select survey
Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]
48's horror teaser rings true
Movie buffs may have thought they were in line for an international exclusive with the global premiere of ‘22’, a horror centred on young people disappearing for no apparent reason. But it has was revealed that the trailer for the edgy indie thriller was in fact a teaser for a new ad campaign for 48, […]
One to Watch winners announced
Client executive Ailbhe Jordan and creative Dave Hurley have been chosen as the IAPI One to Watch winners for 2014. Jordan, who is joining MediaVest, was among four nominees for the executive award, along with Craig Dempsey, a digital planner at Carat; Orla Garrigan, junior project manager at In the Company of Huskies and Aisling […]
Blinder merges with Max Films
One of Ireland’s top TV commercials production companies Blinder has joined forces with Max Films to form Pull the Trigger. The merger sees director Richie Smyth and director-producer Kieron J Walsh combine with producer and former journalist and student rights activist Maxine Brady. Smyth’s work includes award-winning campaigns for the ISPCC children’s charity (above) created […]
Rothco rolls out Tiger posters for Chinese new year
With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]
