MCCP The Planning Agency founder and managing director Kay McCarthy will speak about rethinking brand strategy for growth at the Advertisers Association of Ireland (AAI) Tuesdays Nuts & Bolts of Advertising April breakfast. McCarthy, whose background is in research, planning and brand management, will discuss how brand thinking can progress to meet post recessionary needs […]
Adland RSS feed for this section
Larkin links up with Ogilvy
Advertising agency veteran Martin Larkin is to act as a consultant to Ogilvy. The news follows the voluntary liquidation of Leo Burnett’s Irish operation. Larkin was the agency’s executive chairman up to the time of its demise. Burnett’s major client was Kellogg’s. When he joined the agency in 2009, after The Larkin Partnership closed, he […]
Press ad shortlists announced
The winners of the National Newspapers of Ireland (NNI) Press Ad of the Year awards will be announced at a dinner in the Mansion House in Dublin next Wednesday. This year the NNI will present awards in three new media and advertising categories for the first time – press agency of the year, advertiser of […]
Cox most trusted business leader
In a major salute to Irish advertising, Core managing director Alan Cox (above right) has been named as Ireland’s most trusted business leader in the 11th annual Best Workplace Awards. The award, presented in association with DIT, is made to acknowledge strong leadership in trust building. Particular attention is paid to leaders who build trust […]
Rothco lifted by transport wins
Rothco has won a global pitch for the Hailo taxi service while retaining Dublin Bus. Launched in November 2011, Hailo is a free smartphone app which puts people just two taps away from a licensed taxi and allows cabbies get more passengers when they want them. A Hailo hail is accepted around the world every […]
Irish Water appoints Carat
Carat is to handle media buying and planning for Irish Water. It is understood Mindshare and Starcom were also invited to pitch. The new body, an independent division of Bord Gáis, has also seen creative presentations. Among the agencies involved are DDFH&B, Irish International, Javelin and Publicis. There was speculation in adland this week that […]
Leo Burnett Dublin to close
The Dublin office of the international Leo Burnett network has been put into liquidation, a statement issued on behalf of Eastbrook Services, trading as Leo Burnett Associates (Dublin), has confirmed. Employees and clients were informed of the news yesterday and a creditors meeting and a liquidator is expected to be appointed in early March after […]
McDonald to leave AAI
Ed McDonald is to step down as chief executive of the Association of Advertisers in Ireland (AAI) at the end of June. McDonald, who replaced former Diageo marketer Michael Caraher as AAI boss in 2008, was previously chief executive of the Marketing Institute. Prior to that, he headed up the Henry Street-Mary Street Partnership in […]
Deeny joins Irish International
Sarah Deeny has joined Irish International as group account director. She joins from the Omnicom group’s sister agency, Cawley NeaTBWA. Deeny has worked in client services with a number of agencies, including Arks, AFA O’Meara and O’Connor O’Sullivan and in marketing with Nokia. She has a post graduate diploma in marketing from the College of Marketing […]
Aer Lingus sees media pitches
Aer Lingus is seeing presentations from media agencies. The pitch list includes three of the country’s biggest networks – Aegis, Group M and Core Media – in the shape of Carat, Mindshare and the airline’s incumbent, Clear Blue Water. The Aer Lingus creative account, which Irish International handles, is not up for review. Irish International […]
Dooley heads Neworld advertising
Barry Dooley has joined Neworld Associates to head up the branding agency’s new advertising service. Dooley is an experienced and highly respected ad man who spent 20 years at Irish international, latterly as a company director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He worked […]
IAPI to debate pitching process
IAPI has invited advertising industry leaders to a roundtable discussion on its new best practice industry guidelines for pitching. The morning seminar will be held in the Publicis agency on Tuesday, February 12, a day before IAPI publishes Finding the Right Agency, a guide on selecting advertising, communications, marketing and media agencies. The invite was […]
Boys and Girls score Three
Boys and Girls has won the Three Ireland mobile creative after a four-way contest with Chemistry, Irish International Proximity and the incumbent, McCann Dublin. Commenting on the news, Elaine Carey, Three’s chief commercial officer, said Boys and Girls delivered “an impressive pitch with a fresh approach”. Pat Stephenson, managing partner, Boys and Girls, said Three […]
