Outdoor ads with overtly sexually provocative images are to be restricted under new rules announced by the Advertising Standards Authority (ASA) in response to the British government’s Bailey Review published in June. An industry panel was set up by the Advertising Association to study the report. The group has representatives from Unilever, McDonald’s, 02, Microsoft, […]
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Guinness posts new hurling ad
Diageo launched a new outdoor campaign today in support of its sponsorship of the GAA Hurling All-Ireland senior championship. Entitled ‘The Power to Lift Us All’, the campaign aims to try and bring to life the way hurling and its players can inspire and entrall a nation. The campaign was created by Irish International and […]
CBS pods take to Dundrum
CBS Outdoor has launched new digital signage in Dundrum Town Centre. The digital pod poster is unique to the south county Dublin shopping centre. A proprietary aluminium chassis houses the specialised media hardware which is cloaked within a special glass reinforced plastic shell. It is said to be the first time this type of pod […]
Bravo retains CIE contract
Bravo has been reappointed by CIE to handle its advertising contract valued at €40 million over the next three years. Bravo will again be responsible for all CIE bus, rail and roadside sites, excluding the Adshel bus shelters which are handled by Clear Channel. All the major outdoor companies pitched for the contract, including CBS […]
Outdoor doyenne Niamh Cleary dies
Niamh Cleary, former managing director of Ireland’s largest outdoor contractor, JCDecaux, has died after a long battle with cancer. She was a highly regarded and feisty figure who helped pioneer many advances in the poster industry, not least the development of the Joint National Outdoor Research (JNOR) industry data, which took many years to arrive […]
Major campaign for under-21 hurlers
Bord Gáis Energy has launched the biggest ever outdoor campaign in support of its sponsorship of the GAA under-21 All-Ireland Hurling Championship. Created by DDFH&B-JWT, the campaign’s theme is ‘Show Your True Colours’ and features star players such as Liam Rushe of Dublin and Cork’s Aidan Walsh. The sponsorship campaign is managed by Ger Cunningham, […]
Tipp FM goes with funky outdoor
Tipp FM will soon run with a family-style poster campaign in the county to draw attention to its market share of 55.3 per cent, the second highest market share of any local radio station in Ireland. Only Highland Radio which broadcasts in Donegal and the north west has a higher share than Tipp FM. As […]
Bulmers Berry goes with outdoor art
Live Art installation in Dublin as part of An Undergrowth Movement Pictured is an artist (Teck) completing a live art installation of the new Bulmers Berry Undergrowth Movement outdoor advertising campaign on Terenure Road North, in Dublin. The live installation of the Bulmers Berry specials which took place in Dublin and Cork are the first […]
IRFU angered by Hunky Dorys ad
The Irish Rugby Football Union (IRFU) has made contact through its solicitors with Largo Foods, makers of Hunky Dorys crisps, and asked that they immediately withdraw the current ad campaign, the strap line for which claims Hunky Dorys to be ‘proud sponsors of Irish rugby’. Padraig Power, commercial and marketing director, IRFU, said the Hunky […]
Cadbury buses it for GAA campaign
Cadbury are running a series of bus wraps created by Master Media in eight locations around the country to promote their sponsorship of the GAA Under-21 football championship different. All eight buses normally operate on set routes with timetables but are redeployed on match days as private hire for fans. David Dwyer of Master Media […]
Learman to head up OMA judges
Hollywood style: Paddy Power have run what they claim is the world’s longest free-standing billboard on Cleeve Hill overlooking this week’s Cheltenham race festival. The sign is 270 ft long. Simon Learman, executive creative director, McCann Erickson London, is to head up the 23rd Outdoor Advertising Awards. The awards, organised by the Outdoor Media Association […]
OMA awards in April
The Outdoor Media Association has announced that the 23rd Outdoor Advertising Awards will take place in Dublin on Thursday 22nd April. The awards acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the outdoor medium. Previous winners include the Volkswagen Caddy Life ‘Shoe House’ and Lemsip’s […]
Leahy adds UK post at CBS Outdoor
Colin Leahy, managing director of CBS Outdoor in Ireland, is to become general manager sales and marketing at CBS Outdoor in the UK as part of a management reshuffle across the Irish Sea. Leahy, who joined CBS four years ago, having worked in sales and marketing at Diageo and JCDecaux, retains his role in Dublin. […]
