Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]
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Most Irish people eat breakfast
A Bord Bia study shows that 87 per cent of Irish people have breakfast every day with the rate rising to to 89 per cent at weekends. Paula Donoghue, Bord Bia’s consumer insight manager, said it seems the assertion that breakfast is the most important meal of the day still rings true in Ireland – despite […]
Virgin rolls out new business bundles
Virgin Media Business has launched a new range of broadband and phone offers for start-ups and SMEs including superfast broadband speeds of 100, 200, 300 and 400 Mbps. The four new broadband and phone service bundles provide SMEs with value for money offers. The packages also include telephone services with calls included and no line […]
Carat expects 4.5% increase in spend
Carat has published its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015, showing positive global outlook led by continued investment in digital spend. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that […]
Havas scoops 14 APMC awards
Havas Worldwide Dublin picked up 14 awards in all for seven different marketing campaigns for Tiger Beer, Walkers, EmergenC, Lucozade Sport, Southern Comfort, Heineken and Doritos at the APMC Awards presented in the Marker Hotel. The biggest coup for Havas on the night was winning the best creative execution award as voted for by the judges […]
Trump may take some stopping
The words bully, showman, party crasher and demagogue were each ticked off in red in four boxes across a monochrome close-up of Donald Trump’s face on a recent Time magazine cover. As Washington political and PR consultant Mike Miley says, the best political communicator in the US presidential race is marching to the Republican nomination […]
Cowzer in den as a new dragon
Marketing executive turned entrepreneur Alison Cowzer is one of two new investors considering business pitches in the new series of Dragons’ Den starting on RTÉ One this weekend. Cowzer, whose career in marketing started with Tedcastle Oil Products (TOP), was later appointed to other marketing positions with Fruitfield and L’Oreal in the UK. She later worked […]
Reaper gets MD job at B&A
Luke Reaper has been promoted to managing director at Behaviour & Attitudes, following the appointment of Ian McShane as the research agency’s executive chairman. Reaper is a highly regarded researcher who has been deputy MD at B&A in recent years. He held a similar role at TNS for 11 years, where McShane was in charge […]
Hughes INM’s new digital boss
Brendan Hughes has taken up the position of chief digital officer at Independent News & Media (INM) where he will oversee the management of the group’s digital platforms, including the Independent.ie news website with over 10 million unique visitors per month. Hughes will be responsible for long-term online strategies to help grow and develop the […]
Toyota to drive cricket’s Super3s
Toyota is to sponsor Cricket Ireland’s flagship women’s domestic competition, the Super 3s series, for an undisclosed sum. The sponsorship will see the tournament renamed the Toyota Super 3s in a four- year deal. The announcement follows the recent renewal of Toyota’s partnership with Cricket Ireland by four years. The deal sees Toyota support both the men’s […]
Colourtrend rolls out new ads
Irish paint brand Colourtrend has unveiled a new €3 million rebrand. The investment is one of the largest in rebranding by an Irish-owned private family business, fronted by the internationally-famous Irish actress and director Fiona Shaw. The rebrand positions Colourtrend for growth as an Irish premium paint in a market dominated by multinationals. Colourtrend adds a […]
Guinness heads sports sponsors list
Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]
Boys and Girls signs up to network
Boys and Girls has joined Interpartners Communications, a global network of independent communications agencies which describes itself as a group “created to make advertising travel more efficiently across borders”. The group has combined billings of €620m and 715 staff serving 870 clients across Europe, the US and beyond. Interpartners Communications comprises 26 agencies who abide by […]
