Sunday World boss Gerry Lennon is taking over as managing director of the Irish Daily Star under a new arrangement agreed between the Independent Star’s two shareholders, Independent News & Media (INM) and Northern & Shell in the UK. INM is to assume full executive responsibility for running the daily red top. As part of the […]
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Kellogg’s signs TV3 breakfast deal
Kellogg’s is to sponsor the new Breakfast With segment on TV3’s Ireland AM. The new celebrity interview slot will take place twice a week, broadcasting live from the MV Cadhla barge on Dublin’s Grand Canal. The sponsorship is a way for the cereal producer to communicate with Irish consumers at breakfast time. Aideen Murphy, senior […]
Electric wins TG4 online
Electric Media has been appointed as sole re-seller for TG4’s online advertising after formal presentations from a number of sales agencies. The new agreement means that digital media buyers now have access every month to over than two million banner ads on TG4.ie and 400,000 video pre-roll ads on the TG4 Player. “This is a […]
Moran appointed deputy MD at Target McConnells
Abi Moran is the new deputy managing director at Target McConnells. The appointment comes at the end of the agency’s first year in business following the merger between RMG Target and McConnells. It was a year that saw the agency win a number of major accounts, including An Post, Topaz, the GAA and Croke Park. Moran, […]
Hyundai sponsors 3player
Hyundai Santa Fe has become the first brand to take full sponsorship of TV3’s 3player. The deal is said to be one of the biggest digital sponsorships in Ireland to date. No value was put on the deal. The sponsorship includes a display and VOD campaign across 3player online and mobile sites, with Hyundai taking […]
Sky extends on demand service
Sky has extended its on demand service for Sky+ app users. This Christmas it’s easier to plan what to watch by teeing-up box sets and shows to start downloading onto a compatible Sky+HD set top box from anywhere in the house via iPhone, iPad, iPad Mini or iPod touch. From Modern Family to Mad Men, Spongebob […]
John Giles way offside
OPINION PIECE In his column in today’s Evening Herald, John Giles writes about cheaters who must be brought to book. He highlights the wrongs of footballers who dive to cheat and get decisions when they are obviously guilty of making a farce of the beautiful game. Giles singles out Arsenal manager Arsene Wenger for specific […]
Cooney takes break from adland
Fintan Cooney has left Chemistry and plans to take a career break from advertising for personal reasons. Cooney, a highly-respected client service director, has been with Chemistry for over 13 years. He was also an agency shareholder. His main accounts in recent years included Coors Light for Heineken Ireland, Lidl, the Referendum Commission, the NSAI […]
Brennans roll out TV3 movies
Brennans Bakeries is sponsoring over 30 movies across TV3’s December schedule, including The Hangover, The Hunted, Reservoir Dogs, Pay it Forward and Roddy Doyle’s The Snapper. The sponsorship, which kicked off with stings around The Time Machine, includes all-day takeovers on Christmas Eve and Christmas Day. Ivan Hammond, head of marketing, Brennans Bakeries, said the […]
McDonald’s lovin’ Adshel kiosks
McDonald’s was the first brand to advertise on Clear Channel’s recently relaunched Adshel Connect phone kiosk. The campaign targets commuters on their way to and from work. The panels have a presence in Dublin city centre and town centres nationally, with 575 kiosks available across Ireland in all. The campaign was planned by Mediaworks and […]
Tequila scores gold hat-trick
Cawley NeaTBWA’s Tequila took home three golds and one silver for work for Electric Ireland from the Integrated Marketing Communications (IMC) European awards. Tequila was competing against 46 national winners from nine markets. The wins followed a seven-week judging process, involving 53 adjudicators. Tequila’s Alan Pollock, Leah Donoghue and Adam Crane with Margaret Colton, Electric […]
Elvive cuts an Off the Rails deal
L’Oreal Paris Elvive is the new sponsor of RTE1’s fashion show Off The Rails. The sponsorship runs across Wednesday nights, activity in the RTE Guide, on the RTE website and on the RTE Player. With product placement regulations relaxed, the deal also includes placement in certain episodes and parts of the show. Elvive haircare is […]
Sky hands PR to Slatterys
BSkyB has appointed Slattery Communications to handle its public relations work in Ireland following a competitive pitch. The business was previously with Edelman. Slatterys is run by founder Padraig Slattery and has a track record in sports marketing. It counts the Irish Rugby Football Union (IRFU) among its clients. The agency has also worked on […]
