Gary Brown is to take over from agency veteran Pat Donnelly as chairman of Target McConnells. Donnelly is selling his interest in the agency to pursue other business interests. Brown and Target McConnells managing director Geoff McGrath worked together at Target Marketing for several years, during which time the agency built a vibrant business and […]
Blog RSS feed for this section
Rae gets editor-in-chief job
Stephen Rae has been appointed by Independent News & Media (INM) as editor-in-chief of the Irish Independent, the Herald and Sunday Independent. Rae, 46, took over from Gerry O’Reagan as editor of the Irish Independent last September. He is a former editor of the Evening Herald, as well as the paper’s deputy editor and security […]
Huberman fronts for Newbridge
Actress and author Amy Huberman is the new face of Newbridge Silverware. The wife of rugby star Brian O’Driscoll features in a new TV, cinema, print, radio and digital campaign created by DDFH&B, with media by Mindshare. Up to now, Newbridge advertising was handled in-house, with images of screen legends Grace Kelly, Greta Garbo and […]
McCann's gets obesity campaign
McCann Dublin has been appointed to handle the Safefgood childhood overweight and obesity campaign on the island of Ireland. The campaign is due for launch in late September. The brief requirements says that obesity prevention is an international public health priority and there is growing evidence of the impact of overweight and obesity on short-term and […]
3,000 ecommerce staff hired
A hiring trend study of Ireland’s top 15 ecommerce companies, 12 of which are multinationals and three of them Irish, shows a combined total of 3,000 hires in the last year, research by Prosperity Digital Recruitment indicates. Almost half of the hiring by multinationals is for client roles: account management, sales and other support duties. […]
Chemistry seeks account manager
Ad agency Chemistry wants to appoint an account manager. Managing director Ray Sheerin says the successful candidate should be educated to third level degree stage, will have at least five years agency experience, with a good mix of disciplines across a range of sectors. Ideally he/she will have a great track record of delivering effective […]
NCA moves to MediaVest
The National Consumer Agency (NCA) has switched its media buying from OMD to MediaVest after a formal tender process. The body, whose purpose is to defend consumer interests in Ireland, traces its origins to the launch of the Consumer Strategy Group (CSG) nine years ago. The CSG presented its report, Making Consumers Count, to the […]
Food champions search underway
Fáilte Ireland has launched a campaign to find 12 food champions to help build Ireland’s reputation as a a food tourism destination. Members of the public are asked to nominate people with a resounding passion and faith in Irish produce, individuals who could influence food tourism on a regional basis. The 12 contenders must be […]
TV figures up in first quarter
TV viewing figures for the first three months of 2013 show that Irish adults aged 15 and over watched TV for an average of three hours 49 minutes each day, three minutes more than the same period last year, Television Audience Measurement (TAM) Ireland reports. As much as 91 per cent (three hours 29 mins) […]
HSE moves to Carat
Aegis-owned Carat has won the Health Service Executive (HSE) media buying and planning following a three-way competition with Group M’s Mindshare and the incumbent, Core Media’s MediaVest. The HSE is Ireland’s publicly-funded body responsible for the provision of universal health and personal social services. The executive was established by the Health Act 2004 and officially […]
New ad control for Galaxy S4
Starcom and RTE Digital have jointly launched an innovative ad control format for the new Samsung Galaxy S4 smartphone on the RTÉ Player. Layering the ad to provide an experiential element for the audience across social media options extends the Samsung Galaxy S4 story. Hailed by the IAB as a “rising star”, the ad format provides […]
02 Media and Kerry Foods score AIM doubles
02 Media and Kerry Foods each won two categories at the annual Marketing Institute of Ireland (MII) All Ireland Marketing (AIM) awards presented at a gala night dinner last night. O2 Media took the new product/new market and the digital marketing categories, with managing director Fintan Lonergan (pictured) accepting both prizes. Best ad campaign, sponsored […]
Reaper second in line at B&A
Luke Reaper has been appointed deputy managing director at Behaviour & Attitudes (B&A), working alongside managing director Ian McShane. Reaper has 20 years research experience and joined B&A as director and shareholder in 2008, in preparation for the retirement of founders Des Byrne, Graham Wilkinson and Phelim O’Leary. Reaper began his career at Lansdowne Market […]
