Dublin GAA and American International Group (AIG) Ireland have launched their new five-year partnership, which sees AIG sponsoring the county’s hurling, football, ladies football and camogie teams at all levels. The deal is said to be worth over €4 million to the Dublin County GAA Board. It is the first time Dublin GAA that all […]
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Irish Life sees media agencies
Four agencies are presenting for the Irish Life media account this week. Along with the incumbent Mindshare, the other agencies in contention are Mediaworks, OMD and Vizeum. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes are overlooking the process. The company was acquired by the owner of Canada Life last year […]
O’Reilly woman of the year
European ombudsman Emily O’Reilly has been named the Irish Tatler Woman of the Year at a gala dinner in the Four Seasons hotel. The former journalist was the first woman to be elected ombudsman in Ireland. Having spent ten years in the job, she was recently chosen for the role at European level, based in […]
Allen joins Oliver Marketing
Ruth Allen has been appointed account director and team leader at Oliver Marketing, an agency which provides people, process and technology to improve on site client productivity. She was previously an account director at Havas Worldwide Dublin and McConnells and a production manager at AFA O’Meara. She also worked under contract at Irish International. She […]
CCCI makes upgrades
Central Copy Clearance Ireland (CCCI), the advertising industry body charged with helping alcohol brands get work into campaign which is complaint with the Advertising Standards Authority of Ireland (ASAI) codes, has revamped the front end of its website – ccci.ie . It is the first step in a full review of its website which is […]
O’Neill conference on Setanta
Setanta Sports will have live coverage of new Republic of Ireland manager Martin O’Neill’s first press conference tomorrow. Irish football fans will also have the opportunity to get first hand reactions from former Ireland players Kevin Kilbane and Matt Holland and former Ireland manager Brian Kerr throughout the weekend. The Setanta schedule starts tomorrow at […]
Murphy for Marketing Society lunch
Comedian Barry Murphy will be the special guest at the Marketing Society Christmas lunch next month. A co-founder of The Comedy Cellar in Dublin, he is considered to be one of Ireland’s most talented stand-ups. He is best known for his role in the Apres Match post-football match sketch on RTE Two, alongside Risteard Cooper […]
Holland journalist of the year
Kitty Holland of The Irish Times has won the top award for her reporting of the Savita Halappanavar story at the National Newspapers of Ireland (NNI) of the year awards. In all, 21 awards were presented for journalism work this year at an industry awards lunch in the Four Seasons hotel. Irish Independent reporter Paul […]
Report says adland value €5.3bn
A report on what advertising contributes to Ireland’s economy shows the industry is worth €5.3 billion in terms of gross national product (GNP). The Deloitte report, entitled Advertising: An engine for economic growth, is the first of its kind to be commissioned and is sponsored by Core Media, Google, Independent News and Media (INM) and […]
Jordan promoted at MediaVest
Leah Jordan has been promoted to the position of client manager at media planning and buying agency MediaVest. Having joined the agency two years ago, Jordan has gained experience working on the Road Safety Authority (RSA), Nissan, Western Union and Pat McDonnell Paints accounts. An arts graduate from NUI Maynooth, she has a masters in […]
Electric Ireland decision weeks away
A decision on the Electric Ireland agency review is not expected until the end of the month or early December, Marketing.ie has learned. The energy supplier, formerly known as the ESB, invited creative and below the line pitches. Among the agencies in the running are Publicis, Target McConnells and the two incumbents, Omnicom’s Irish International […]
BrandScience boss for AAI talk
Sally Dickersen, chief executive officer of Omnicom Media Group’s BrandScience marketing effectiveness division, is among the speakers who will address the Association of Advertisers in Ireland (AAI) Nuts & Bolts of Advertising seminar on return on marketing investment (ROMI) this month. An Oxford College maths graduate, Dickersen joined Mars as a market research analyst. In […]
Maxus bags L'Oreal media
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland following a three-way pitch which involved PHD and the incumbent, ZenithOptimedia.. The contract starts in January 2014 and Maxus claims the business is worth around £135 million in billings. L’Oréal brands marketed in the UK and Ireland include L’Oréal Paris, Maybelline, […]
