Who won the summer of sponsorship? That’s the question been asked as the Marketing Institute and John Trainor’s Onside Sponsorship agency host a special breakfast seminar in the Aviva Stadium on Lansdowne Road in Ballsbridge on Tuesday, October 24. A survey was carried out among Marketing Institute members to answer the question. Among the speakers are […]
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Today FM rolls out Dare to Care cancer campaign
Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society. Now in its second year, Today FM along with presenters and listeners is hoping to raise €500,000 in the fight against cancer. The facts are that every three minutes in Ireland someone gets a cancer diagnosis and every hour […]
O’Doherty to lift Beko machine up Kilimanjaro
Enda O’Doherty plans to carry a Beko washing machine to the summit of Africa’s highest peak, Mount Kilimanjaro in July to rise funds for Pieta House. The Waterford man aims to spread a positive mental health message through the symbolism of carrying a heavy hidden load and to bring awareness to the importance of asking […]
Skoda strikes notes with National Concert Hall
Skoda is undertaking a year-long sponsorship of the National Concert Hall (NCH). The agreed contract fee was not disclosed. The sponsorship sees the inclusion of the car brand in various marketing activities run by the National Concert Hall, allowing Skoda to target the 65,000 NCH annual patrons and the concert hall’s 70,000 followers on social […]
Lidl scores Euro hat-trick with ladies’ GAA
Lidl Ireland has topped the board at the European Sponsorship Association Awards show in London, winning all three categories in which the German discounter was shortlisted, plus scooping the coveted overall top prize for sponsorship of the year. Lidl was nominated for best overall sponsorship, best sponsorship under €750,000 and best newcomer to sponsorship for its […]
Sponsorship spend expected to top €173m
Boosted by new opportunities such as the Women’s Rugby World Cup and ‘sponsor switching’ on some large assets, Ireland’s sponsorship market is expected to grow by six per cent to €173 million this year, the annual survey by John Trainor’s Onside agency indicates. The market grew last year by nine per cent to €163m, with […]
Top Oil on track for charities at Leopardstown
Top Oil is calling on companies across Ireland to get involved in a mascot race to raise much-needed funds for charities at the popular Leopardstown Christmas festival. Each company involved in the race represents a chosen charity. The winner will award the total prize fund to the named charity. Top Oil mascot Mr Ted will race […]
RTE checks out sponsors for new dance show
RTE wants to sign up a title sponsor for its Dancing with the Stars reality show series which gets underway in January. Hosted by former Irish model and Hollywood TV presenter Amanda Byram (pictured), the show runs for 12 weeks. Core Media’s Livewire agency director Jamie Macken says RTE is offering the show sponsor a […]
Livewire lead backer of sponsorship awards
Sponsorship agency Livewire has acquired platinum support for this year’s Irish Sponsorship Awards being staged at the Intercontinental Hotel in Dublin on Wednesday, November 23. The gala awards ceremony features 23 separate categories. Winners will be decided by judges drawn from across the sponsorship spectrum, including Ronan O’Donoghue, UTV Ireland, Lorraine Walsh, Laya Healthcare and Paul […]
Livewire adds three to client team
Sponsorship specialists Livewire have announced three new appointments to its client service team. Sarah Lynch, left, is now senior sponsorship manager, Colm Roche sponsorship manager and Jen McAndrew becomes media sponsorship manager. The appointments bring staff numbers at the Core Media agency managed by Jill Downey and Jamie Macken to ten. Lynch previously worked with Dundrum Town […]
Renault continues with Late Late stings
Renault Ireland is renewing its sponsorship of RTE’s Late Late Show chat show for another two years. The new series sees Ryan Tubridy returns as host of the 56th season of the show each Friday at 9.35pm and will include stings to highlight its sponsorship of the show on RTÉ One, RTÉ One+1 and on RTÉ Player. […]
Livewire’s Corrigan joins ESA board
Livewire client associate Bethany Corrigan has been appointed to the European Sponsorship Association (ESA) Future Leaders’ board. The ESA is the voice of the sponsorship industry in Europe and seeks to inspire, educate and raise standards within the sponsorship industry. The Future Leaders’ Board (FLB) was launched last year to ensure that ESA reflects the views […]
Laya extends support for City Spectacular
Healthcare company Laya healthcare has announced a new three-year sponsorship deal of Ireland’s largest summer festival Laya Healthcare’s City Spectacular. Laya has been the title sponsor since 2012 and the new deal – expenditure details of which were not disclosed – take it to 2018. Last year about 250,000 people attended the festival in Dublin and […]
