Electric Ireland is to sponsor Newstalk’s flagship weekend business show, Down to Business, presented by Insomnia founder Bobby Kerr, for an undisclosed sum. The sponsorship deal will run for six months. Down to Business airs on Newstalk every Saturday between 10am and midday. The show was previously sponsored by DCC’s Flogas brand. Virgin Media Solutions […]
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Cornmarket supports breast cancer scheme
Cornmarket financial services is to sponsor the Breast Cancer Ireland (BCI) education and awareness programme for teachers and TY students countrywide. The programme aims to encourage and educate women about good breast health from a young age so that if an abnormality occurs it can be identified early and the treatment outcome will be more […]
Shows go on as BGE renews theatre contract
Bord Gáis Energy (BGE) is to extend the sponsorship of the Bord Gáis Energy Theatre until 2026 following an agreement with Crownway Entertainment. Details of the deal were not disclosed. The venue entertains half a million theatre goers annually with a diverse programme of entertainment, including major West End productions of shows like Wicked. BGE […]
KitchenAid signs up as Vitality Expo sponsor
Kitchen appliance brand KitchenAid is to sponsor the cookery stage at Vitality Expo health and wellbeing event in the RDS on September 8/9. Presented by Health Stores Ireland and INM Events, the expo will feature talks on health, wellbeing, nutrition and skincare, along with 160 exhibitors showcasing relevant products and innovations. The cookery stage programme includes […]
Rugby drives 12 per cent rise in sponsorship
In what is traditionally the busier of the two-halves in a calendar year for sponsorship deals, 2018 continues to uncover growing levels of investment in sponsorship by businesses in Ireland, with Onside reporting a 12 per cent rise in sponsorship investments in Ireland in the first half of this year, with sport accounting for 60 […]
Core’s Jamie Macken joins ESA board
Jamie Macken, deputy MD at Core Sponsorship, has joined the board of the European Sponsorship Association (ESA), the voice of Europe’s sponsorship industry. The ESA seeks to educate and raise standards within the business. As an ESA board member, he will work with marketers in advocating sponsorship’s role in brand building. Core Sponsorship’s practice centres on […]
Grant Thornton flies with airport’s fast track
Dublin Airport has entered into a three-year deal with Grant Thornton professional services firm to sponsor the airport’s fast track lane. It is said to be one of the first sponsorships of an airport fast track lane worldwide. As and from this week, the airport’s facility in both T1 and T2 will be branded as ‘Fast […]
Verve wins for Pimm’s at UK sponsorship awards
Verve the Live Agency were celebrating at the UK Sponsorship Awards at the Grosvenor Hotel in London this week. The agency picked up a gong for their management of the Pimm’s All England Tennis Club pourage activation for Diageo. The campaign was designed to promote, activate and enhance the experience of Pimm’s fans at Wimbledon. The […]
Bank of Ireland has plans to improve homes
Bank of Ireland is marking the fourth year of its sponsoring home renovation show Room to Improve with the announcement of a number of home buying events taking place nationwide this year. The show with architect Dermot Bannon returned to RTÉ television recently with singer Daniel O’Donnell and his wife Majella guesting in the first episode. […]
O’Callaghan signs up to Topline for Men’s Sheds
Hardware, DIY and building materials supplier Topline has teamed up with Irish Men’s Sheds to try and help the men’s community initiative across the country. Former Munster, Ireland and Lions rugby player Donncha O’Callaghan is acting as brand ambassador. Topline has over 160 members nationwide and the Irish Men’s Sheds Association supports 400 members. The […]
Darkness Into Light shines at European awards
Electric Ireland was internationally recognised for excellence at the European Sponsorship Awards (ESA) at the Science Museum in London for its sponsorship of Darkness into Light with Pieta House. Electric Ireland picked up two awards, the corporate social responsibility (CSR) partnership of the year and the European Sponsorship of the Year 2017. Pieta House chief executive […]
Boots extends its support for Daffodil Day
Boots Ireland has agreed a five-year deal to back the Irish Cancer Society (ICS) by becoming the lead sponsor of Daffodil Day. The sponsorship is part of a five-year agreement between Boots Ireland and the Irish Cancer Society. The event has helped increase awareness of cancer, promote prevention and support people living with cancer all around […]
Sponsorship spend to exceed record €200m
With eight 10 sponsors in Ireland considering acquiring new rights this year, the market is set to grow by 12 per cent to a new high of €201 million in 2018, the annual Onside survey shows. Onside founder and CEO John Trainor said the market grew by 10 per cent last year to an estimated […]
