Ted Walsh and Joseph O’Brien were on hand as BoyleSports announced its continued sponsorship of RTÉ Sport’s coverage of horse racing across TV, radio, online and mobile. The deal is a renewed investment by the bookie in RTÉ’s racing coverage, which began in 2014. BoyleSports also sponsors the Irish Grand National and the Irish Greyhound Derby. […]
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Aqua Blue Sport recycles cash to Emerald Fund
Ireland’s first professional cycling team Aqua Blue Sport’s riders will donate five per cent of any prize money from the 2017 racing season to The Emerald Fund. The news comes ahead of the team’s debut at the Cadel Evans Great Ocean Road Race in Australia. The Emerald Fund supports Ireland’s junior cyclists, with all proceeds going […]
Littlewoods replaces Liberty as hurling sponsor
Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]
Martyn new head of sport at Livewire
Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4. He […]
Sponsorship at Rio Games worth over €800m
Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]
Duff and Souness top TV pundits
Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]
Elverys Intersport signs up to Connacht Rugby
Sports chain Elverys Intersport is the new sponsor and retail partner of Connacht Rugby. A new three-year deal was signed for an undisclosed amount. The club just had its best season by winning the Guinness Pro12 and its first trophy in 131 years. Seven Connacht players joined Ireland’s tour to South Africa with games in Capetown, […]
Euros to help lift national mood
Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]
Accenture backs South African tour on RTÉ
RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]
Toyota to drive cricket’s Super3s
Toyota is to sponsor Cricket Ireland’s flagship women’s domestic competition, the Super 3s series, for an undisclosed sum. The sponsorship will see the tournament renamed the Toyota Super 3s in a four- year deal. The announcement follows the recent renewal of Toyota’s partnership with Cricket Ireland by four years. The deal sees Toyota support both the men’s […]
Guinness heads sports sponsors list
Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]
Good4U refuels Connacht Rugby stars
Sligo snack producer Good4U has been named as the official snack supplier to Connacht Rugby. The family-owned business will supply the squad with healthy snacks. The snacks range includes roasted seeds, super seed snacks, fresh sprouts, Super Bites Kids Super Bites rich in calcium, high in fibre and contain energy boosting magnesium. Gavin Duffy, sponsorship […]
Official RWC sponsors get marketers’ nod
Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]
