Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]
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Duff and Souness top TV pundits
Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]
Elverys Intersport signs up to Connacht Rugby
Sports chain Elverys Intersport is the new sponsor and retail partner of Connacht Rugby. A new three-year deal was signed for an undisclosed amount. The club just had its best season by winning the Guinness Pro12 and its first trophy in 131 years. Seven Connacht players joined Ireland’s tour to South Africa with games in Capetown, […]
Euros to help lift national mood
Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]
Accenture backs South African tour on RTÉ
RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]
Toyota to drive cricket’s Super3s
Toyota is to sponsor Cricket Ireland’s flagship women’s domestic competition, the Super 3s series, for an undisclosed sum. The sponsorship will see the tournament renamed the Toyota Super 3s in a four- year deal. The announcement follows the recent renewal of Toyota’s partnership with Cricket Ireland by four years. The deal sees Toyota support both the men’s […]
Guinness heads sports sponsors list
Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]
Good4U refuels Connacht Rugby stars
Sligo snack producer Good4U has been named as the official snack supplier to Connacht Rugby. The family-owned business will supply the squad with healthy snacks. The snacks range includes roasted seeds, super seed snacks, fresh sprouts, Super Bites Kids Super Bites rich in calcium, high in fibre and contain energy boosting magnesium. Gavin Duffy, sponsorship […]
Official RWC sponsors get marketers’ nod
Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]
Leinster stars to coach youngsters
Young rugby players across Leinster have a chance to learn from their heroes and their clubs could win some new coaching equipment. Windsor Motors is offering all clubs in Leinster the chance to win a training session hosted by three Leinster Rugby players and €500 worth of equipment. Clubs can enter online at www.windsor.ie/Leinster-Rugby To enter, […]
Drico still leads in sports star poll
More than a year after retiring, former Leinster and Ireland rugby star Brian O’Driscoll has retained his number one position as the country’s most admired sports personality, while Ireland captain Paul O’Connell (above), stretchered off in the Rugby World Cup game against France in Cardiff at the weekend, made most gains in admiration for Irish […]
Ireland players talk about RWC camp
Ireland rugby fans have a chance to get closer to the World Cup conversation and listen in to Three ambassadors Johnny Sexton, Paul O’Connell and Robbie Henshaw as they open up in the #AllitTakes series. The three players talk about what it takes to build team spirit, slagging, the nature of camp and team kitman […]
Tennis talent Claffey seeks sponsor
Having turned professional, one of Ireland’s top tennis prospects is in the market for a sponsor. Ranked as the country’s top ladies’ singles player since her early teens, Jenny Claffey, 25, has set herself a five-year plan. In that time, she aims to make the world’s top 200 players next year and become the first […]
