Online food delivery brand Just Eat is to sponsor hit dating show First Dates Ireland when it returns to RTÉ2 this Thursday at 9.30pm. Details of the investment were not disclosed. The deal comprises idents and online sponsorship across the 12-week series, including pre-rolls on all episodes and all catch-ups which are broadcast on RTÉ […]
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Renault to partner Dancing with the Stars
Renault Ireland is to sponsor Dancing with the Stars in a deal said to be worth €450,000. The marque’s Mégane Grand Coupé will feature in stings around the show which sees 11 well-known faces take to the dancefloor. The celebrities – some who think they can bust a move and some with two left feet – […]
Virgin Media signs up as Kilkenomics sponsor
TV3 owner Virgin Media is a new sponsor of Kilkenomics. Now in its seventh year, Europe’s first economics festival, attracts some of the world’s leading economists, financial analysts, media commentators and to lighten the mood, a great line-up of comedians to entertain the crowds. The event takes place over four days in Kilkenny. Organised by a […]
Virgin signs up as Gogglebox sponsor
TV3’s parent company Virgin Media has been announced as sponsor of TV3’s Gogglebox which starts soon. The viewer-watch series popularised by Channel 4 is Virgin’s first foray into TV sponsorship. “We’ll be using our connection with the show to highlight our own TV offering,” Niamh O’Driscoll, senior brand and communications manager, Virgin Media, said. The sponsorship includes […]
AAI looks at value of ad funded TV
Why brands which move from advertising funded programming (AFP) to advertising created programming (ACP) stand to win will be discussed by Livewire’s Jill Downey and Jamie Macken, pictured, at the Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar in Core Media’s offices at 8.15am next Tuesday. From idea creation to transmission, the seminar will […]
Diet Coke extends Pulse deal on UTV
Coca-Cola is to extend its Diet Coke sponsorship of UTV Ireland’s entertainment show The Pulse, following its move to a newly-extended, half-hour weekly time slot. UTV Ireland claims the show, presented by Jenny Buckley, last year had a weekly reach of 200,000 viewers. In a deal concluded prior to Christmas and which began earlier this month, […]
Toyota to sponsor Voice on RTÉ One
Talent show The Voice of Ireland returns to RTÉ One screens for its fifth series in January with car brand Toyota as sponsor. Presented by Kathryn Thomas (pictured), with Eoghan McDermott backstage and taking viewers through the blind auditions, the battles and live shows. Bressie, Kian Egan, Una Foden and Rachel Stevens are back to find one top […]
Snickers sponsors Second Captains Live on RTE2
RTE sports panel show Second Captains Live is to be sponsored by Snickers as Mars Ireland launches its new hazelnut flavoured snack bar. The autumn series of six shows runs from September to November on RTE2 and video on demand (VOD) with bespoke stings. Snickers’ famous combination of peanuts, caramel and nougat now contains hazelnuts. […]
Skoda drives O’Donnells’ B&B Ireland tour
Skoda is to sponsor a new TV travel series, which sees country singer Daniel O’Donnell and his wife Majella touring the B&B’s of Ireland. Daniel and Majella’s B&B Road Trip will air on UTV Ireland this October. The O’Donnells embarked on their tour of Ireland in a new Skoda Yeti. Eimear Walshe, marketing communications manager at ŠKODA […]
Expert Hardware agrees key deal with Fair City
RTÉ and Expert Hardware have announced a three-year sponsorship deal which sees the unveiling of the Carrigstown Expert Hardware store on the set of Fair City on RTE One. Fair City is rated the top soap on Irish TV, watched by an average of nearly 500,000 viewers four times a week at 8pm on Tuesdays, Wednesdays, […]
TV3 signs up Costcutter for new soap
As competition in the TV market intensifies ahead of the launch of UTV Ireland from January, TV3 is busy trying to secure product placement deals on its new Red Rock soap. Costcutter has signed up as the soap’s branded supermarket in an undisclosed deal for 2015. Owned by the Cork-based Barry Group, Costcutter has 120 […]
TV3 banks on Guarantee sponsor
TV3 has put a call out for a sponsor for The Guarantee, a feature film recreating the drama of the night of Ireland’s infamous bank guarantee, which it will screen in early December. TV3’s Jill O’Meara says the package includes two 10″ stings/10 by 5″ stings, branding on all promos, sponsor catch-up on the 3player […]
Eircom backs Sunday dramas
Eircom is to sponsor Irish drama on Sunday night on RTÉ One, including the fifth series of Love/Hate starring Tom Vaughan Lawlor, Peter Coonan and Charlie Murphy, the second series of The Fall starring Gillian Anderson and Jamie Dornan, and the new three-part drama Charlie with Aidan Gillen and Tom Vaughan Lawlor. The 15-episode deal includes […]
