Why brands which move from advertising funded programming (AFP) to advertising created programming (ACP) stand to win will be discussed by Livewire’s Jill Downey and Jamie Macken, pictured, at the Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar in Core Media’s offices at 8.15am next Tuesday. From idea creation to transmission, the seminar will […]
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Diet Coke extends Pulse deal on UTV
Coca-Cola is to extend its Diet Coke sponsorship of UTV Ireland’s entertainment show The Pulse, following its move to a newly-extended, half-hour weekly time slot. UTV Ireland claims the show, presented by Jenny Buckley, last year had a weekly reach of 200,000 viewers. In a deal concluded prior to Christmas and which began earlier this month, […]
Toyota to sponsor Voice on RTÉ One
Talent show The Voice of Ireland returns to RTÉ One screens for its fifth series in January with car brand Toyota as sponsor. Presented by Kathryn Thomas (pictured), with Eoghan McDermott backstage and taking viewers through the blind auditions, the battles and live shows. Bressie, Kian Egan, Una Foden and Rachel Stevens are back to find one top […]
Snickers sponsors Second Captains Live on RTE2
RTE sports panel show Second Captains Live is to be sponsored by Snickers as Mars Ireland launches its new hazelnut flavoured snack bar. The autumn series of six shows runs from September to November on RTE2 and video on demand (VOD) with bespoke stings. Snickers’ famous combination of peanuts, caramel and nougat now contains hazelnuts. […]
Skoda drives O’Donnells’ B&B Ireland tour
Skoda is to sponsor a new TV travel series, which sees country singer Daniel O’Donnell and his wife Majella touring the B&B’s of Ireland. Daniel and Majella’s B&B Road Trip will air on UTV Ireland this October. The O’Donnells embarked on their tour of Ireland in a new Skoda Yeti. Eimear Walshe, marketing communications manager at ŠKODA […]
Expert Hardware agrees key deal with Fair City
RTÉ and Expert Hardware have announced a three-year sponsorship deal which sees the unveiling of the Carrigstown Expert Hardware store on the set of Fair City on RTE One. Fair City is rated the top soap on Irish TV, watched by an average of nearly 500,000 viewers four times a week at 8pm on Tuesdays, Wednesdays, […]
TV3 signs up Costcutter for new soap
As competition in the TV market intensifies ahead of the launch of UTV Ireland from January, TV3 is busy trying to secure product placement deals on its new Red Rock soap. Costcutter has signed up as the soap’s branded supermarket in an undisclosed deal for 2015. Owned by the Cork-based Barry Group, Costcutter has 120 […]
TV3 banks on Guarantee sponsor
TV3 has put a call out for a sponsor for The Guarantee, a feature film recreating the drama of the night of Ireland’s infamous bank guarantee, which it will screen in early December. TV3’s Jill O’Meara says the package includes two 10″ stings/10 by 5″ stings, branding on all promos, sponsor catch-up on the 3player […]
Eircom backs Sunday dramas
Eircom is to sponsor Irish drama on Sunday night on RTÉ One, including the fifth series of Love/Hate starring Tom Vaughan Lawlor, Peter Coonan and Charlie Murphy, the second series of The Fall starring Gillian Anderson and Jamie Dornan, and the new three-part drama Charlie with Aidan Gillen and Tom Vaughan Lawlor. The 15-episode deal includes […]
Super Garden series gets underway
RTÉ’s Super Garden returns for its sixth series with support from sponsors Woodie’s and Akzo Nobel’s Dulux Cuprinol wood treatment. Woodie’s senior horticulturalist Paddy Gleeson (third from left) also returns to the show as a judge along with Bloom festival show manager Gary Graham, colour consultant Roisin Lafferty and garden designer and interior architect Leonie […]
Credit Union invests in Fair City
RTÉ and the Irish League of Credit Unions (ILCU) have agreed a three-year sponsorship deal which brings the first ever credit union to its weekday soap, Fair City for a fee of about €250,000. The long-running drama series attracts an average audience of over 544,000 per episode. Despite the economic climate, ILCU membership continues to […]
Chill in over Christmas with top movie quotes
Chill Insurance is sponsoring the Christmas movies on RTE again this year. Having been the sponsor of the RTE mid-week movies since June, Chill has extended its contract with the national broadcaster to sponsor the line-up of over 60 films during the festive season for an undisclosed fee. The insurer has taken to the streets […]
Johnston Mooney & O'Brien sponsors TV3's hospital series
Johnston Mooney & O’Brien is sponsoring TV3’s new Thursday night series Temple Street Children’s Hospital. The show takes viewers inside the doors of Temple Street Children’s University Hospital to meet the medical teams, the families and the young patients. Throughout the 12 episodes, viewers get a chance to know some of the patients and their families […]
