The Beast from the East and Storm Emma may have caused havoc to travel across the country but the cold snap provided a huge boost to the Irish grocery market, a report by Nielsen on retail performance data indicates. Shoppers spent €9.6 million more on groceries, up by four per cent, in the week of the […]
ArchiveMarch, 2018
Dynamo wins Transform gold for Today FM
Dublin branding agency Dynamo took gold at the ninth annual Transform Awards Europe in London for the new brand identity it created for Communcorp’s Today FM radio station. The work was judged best visual identity in the tech, media and telco sector. Today FM came to Dynamo with the challenge of evolving their brand identity to […]
Verve wins for Pimm’s at UK sponsorship awards
Verve the Live Agency were celebrating at the UK Sponsorship Awards at the Grosvenor Hotel in London this week. The agency picked up a gong for their management of the Pimm’s All England Tennis Club pourage activation for Diageo. The campaign was designed to promote, activate and enhance the experience of Pimm’s fans at Wimbledon. The […]
Communicorp complied with rules, BAI says
Communicorp (CGL) did not contravene compliance rules as laid down by the Broadcasting Authority of Ireland (BAI) in relation to the radio group banning Irish Times journalists from its shows, a statement by the BAI has confirmed. Following a request from the authority, the BAI considered whether any issues arose in respect of CGL complying with […]
Boy takes pride in sharing his mum’s cookies
They say kids always tell the truth, but can we really believe them when it comes to cookies? That’s the idea behind a new French TV ad, “Maman, la plus belle du monde”, for the Intermarché supermarket where a young boy who proudly offers Chabrior cookies to everyone he happens upon, bragging about how his mom baked them. But […]
Gordon to step down at Glanbia Foods
Colin Gordon is to leave his role as CEO of Glanbia Consumer Foods (GCF) to embark on a new direction in his career. Gordon has 33 years experience working in FMCG and played a pivotal role in developing Glanbia brands such as Avonmore milk and Kilmeaden cheese. He joined Glanbia in 2005 from C&C where […]
AAI outlines position on Facebook controversy
“Never in the history of advertising have two market players enjoyed such a share of the investment from brand owners. Global digital ad spend will account for just shy of 40 per cent of total ad spend in 2017. Google and Facebook represent almost half that amount (31.7 per cent and 14.7 per cent respectively), a […]
McCannBlue launches first NCAD intern scheme
Creative agency McCannBlue and the National College of Art and Design (NCAD) are launching their inaugural annual internship programme. Open to students in their pre-final year studying at NCAD, the year-long paid position will provide the successful student with hands-on creative and digital experience in a working ad agency environment. The winner will work on global […]
Shopper group Visualise rolls out V360°
The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]
Energia lands naming rights for Donnybrook
Leinster Rugby and Energia have agreed a 10-year naming rights deal that sees Donnybrook Stadium dubbed Energia Park. Details on the finances were not disclosed. Energia will partner Leinster Rugby, including for its energy and efficiency and sustainability projects. Energia supplies electricity and gas to over 140,000 homes and 60,000 businesses. Leinster played its home games at […]
Kantar Media adds Yellow News monitoring
Media monitoring agency Kantar Media has launched Yellow News, a new service for clients in Ireland. Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all channels and to evaluate communications performance within a fixed budget. The […]
TV3 wins Champions Cup rugby rights
Following its coverage of Ireland’s memorable NatWest 6 Nations grand slam win, TV34 has secured the rights to Champions Cup rugby rights in a four-year deal. The Virgin Media-owned TV group will broadcast one live Champions Cup match per week of the tournament from the start of next season (October 2018) until the final in May […]
Rothco recreates JFK’s voice for Dallas speech
The Times Ireland edition commissioned Rothco to mark President John F Kennedy’s legacy in the lead up to the end of the centenary of his birth. ‘JFK Unsilenced’ uses specialist AI technology to recreate the speech the 35th US president was due to make in Dallas, on the day, November 22nd 1963, he was assassinated. […]
