A new Guinness TV ad telling about the Compton Cowboys is now showing across Ireland and the UK. It is the latest chapter in the brand’s ‘Made of More’ series, saluting real people who show unexpected character to enrich […]
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Glanbia fresh on OOH with MyMilkMan.ie poster
Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]
TV ads need to be better targeted, UCL reports
TV ads must be targeted to individual households to combat viewers skipping the ad breaks new research by University College London (UCL) School of Management claims. Television advertisers could save costs and increase their response rate by better understanding viewer behaviour and providing smarter targeted TV ads. In the study, Professor Yiting Deng from UCL School […]
Alvarez replaces Clancy as MD at Spark Foundry
PHD deputy managing director Sandra Alvarez is to take over from Michael Clancy as managing director of Core Media’s Spark Foundry, which up to recently was known as Mediavest. Alvarez held a number of senior roles at Omnicom Media Group (OMG). She began as a planner at OMD in 2006 before becoming a senior account […]
GroupM agencies to be renamed Wavemaker
WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]
National Lottery now down to two agencies
Marketing.ie has learned that Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down current creative services review to two agencies – Rothco and TBWA, with Publicis and the incumbent, DDFH&B, losing out. The review is led by PLI head of marketing Michael Hayes, who joined the company at the start of the […]
Agencies face “mixed picture”, IAPI reports
Those predicting turnover in adland will “increase or strongly increase” has dropped from 74 per cent in 2016 to 58 per cent in 2017, pointing to a more cautious outlook among agency owners, the latest annual IAPI Industry Census reports. The census measures the industry across agency revenue and billings, staffing, services and age/gender profile. The […]
Pour interest for King Crisps at city bus shelter
King Crisps has launched a new out of home campaign through Vizeum and Source out of home. Largo Foods has once again teamed up with Dublin GAA star Bernard Brogan for its ‘King of the Hill’ ads. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail […]
Deadline for Sharks video entries looms
The deadline for music videos, short films and Best New entries for this year’ Sharks festival in Kinsale is next Friday. Festival director Aisling White says entries must close next Friday and there will be no extensions. Shortlists will be released in the second week of September and the winners will be announced in Kinsale on […]
OMD wins pitch for Cairn Homes account
Homebuilders Cairn Homes, which is listed on both the Irish and London stock exchanges, has awarded its media planning and buying to OMD after a two-way contest with UM. The appointment is the latest move in an ongoing plan to position place Cairn Homes in the minds of Irish consumers as the country’s leading homebuilding […]
Guinness ads home in on GAA’s local heroes
As the 2017 GAA All-Ireland senior championships enter the final stages, Guinness has launched its latest TV campaign, called ‘Behind Every Great Town’. The 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round by showing four actual volunteers from each of the four provinces. The four […]
Tesco to cherish family theme in its new ads
Picture your family. Who do you see? We all see something different. But what if you were asked what they mean to you? Or how they make you feel? Our answers may be remarkably alike. Though each and every family is unique, their meaning in our lives is something we all share. This importance of family […]
BGE rolls out back to school switch ads
Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]
