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McDonald’s has most impact on posters

McDonald’s is the grand prix winner in this year’s Poster Impact awards, organised by PML Group and published exclusively in Marketing.ie magazine as part of a joint initiative. The out of home (OOH) specialist researched the effectiveness of 1,300 outdoor campaigns in 2014. The awards recognise the best campaigns, from both a media and creative point […]

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Conlon to leave IAPI

Aisling Conlon has resigned as business development manager at the Institute of Advertising Practitioners in Ireland (IAPI) and is to take up a position as head of new business with IAPI’s sister body in the UK, the Institute of Practitioners in Advertising (IPA), in the coming months, IAPI chief executive Tania Banotti has confirmed in a […]

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ZenithOptimedia now fully part of Core

ZenithOptimedia has appointed Core Media Group (CMG) to run the network’s agency franchise in Ireland. The move takes CMG’s annual billings to over €170 million and secures it as Ireland’s largest media communications group. CMG has supported ZenithOptimedia’s operations in Ireland for the past seven years, but with the agency remaining a wholly owned and supported […]

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Smith now business director at Maxus

Sinead Smith has been appointed business director at WPP’s GroupM agency Maxus. Smith will provide client leadership across the agency’s key accounts. Smith joined the agency from Mindshare two years ago where she worked as an account director. Gemma Walsh, who joined the agency from Mediaworks in December, is now account director. Aoife Cullen,who joined […]

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IAPI puts out call for doyenne award

The Institute of Advertising Practitioners (IAPI) seeks entries for its second annual industry doyenne award. The initiative was launched by the institute last year to help address the under-representation of women at senior management level in adland. The inaugural winner was Epsilon’s Estelle Gorby (pictured above). Nominations are open until February 16. The winner will […]

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Schmidt fronts epilepsy campaign

Ireland’a head rugby coach Joe Schmidt has launched a new charity campaign for Epilepsy Ireland in the Aviva Stadium. The TV, radio, press and digital ads by Havas Worldwide Dublin promote awareness of the condition, explain what to do in the event of someone having a seizure and highlight this year’s International Epilepsy Day on […]

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Publicis wins Bulmers Cider

After a final three-way contest drinks group C&C has appointed Publicis to handle its creative work. The appointment sees the account return to a Dublin-based agency following its move to London shop Red Brick Road (RBR). Young Advertising, now Havas Worldwide Dublin, had done trojan work for the brand and in doing so reinvented the […]

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Clancy takes over as Carat managing director

John Clancy is the new managing director of Carat Ireland. The appointment coincides with Dave Winterlich’s promotion to chief strategy officer with the media agency’s parent group, Dentsu Aegis Network Ireland. Winterlich will be responsible for the group’s strategic direction. Clancy’s new role will also involve developing Carat’s future leaders. Before moving to Carat as […]

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Ahlstrom gets invention role at Mindshare

Following on from the appointment of Ken Nolan to deputy managing director and Jessica King to business director, Mindshare has announced David Ahlstrom to the new role of head of invention. The agency’s invention unit focuses on non-traditional activation through branded content, sponsorships, experiential and social media. The focus of the appointment is to define […]

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Bulmers down to three agencies

The creative review for Bulmers Cider has been narrowed down to three agencies, all of which are locally based. The brand’s owner, C&C, will decide between McCannBlue, Ogilvy and Publicis. London agency Red Brick Road (RBR), founded by former Lowe boss Sir Frank Lowe and Paul Weinberger in 2002, replaced Young Advertising and Havas in […]

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Havas replaces Staunton with Coggins

Padraig Staunton has been replaced as managing director of Havas Dublin Worldwide by the man who spearheaded the One Young World Summit in Dublin, Bob Coggins. Staunton (pictured)  is leaving the agency to pursue other interests. He took over from Brian Hayes as boss at the Leeson Street agency for many years known as Young […]

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SSE Airtricity to move to OMD

  It is understood SSE Airtricity is to move its media buying and planning from Carat to OMD until the end of next June. Carat had handled the the Scottish energy provider on an interim basis. The Aegis agency worked in tandem with OMD in the UK but had openly declared an interest in pitching […]

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Cunningham to speak at marketing breakfast

Carat chief executive Ciaran Cunningham will speak about how ecosystem planning is the new way for connecting with consumers and brands at the Marketing Institute breakfast in the Fire Restaurant in Dublin next Wednesday. Living in a convergent world where everything is connected and measurable, understanding how consumers connect and engage with every touch point […]

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