The Government’s Public Health (Alcohol) Bill will slash media ad revenue by €20 million with Ireland’s outdoor advertising industry, broadcasters and newspapers badly affected by the new laws, a report by economist Jim Power (above) warns. The report claims out of home (OOH) media will see cuts of €11m, broadcast media of €7m and print media […]
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Nolan gets top management job at Mindshare
As part of a restructure by WPP’s GroupM, Ken Nolan has been promoted to chief operating officer (COO) at Mindshare. The move coincides with Emma O’Doherty (above) stepping down as Mindshare’s managing director for personal reasons. She now become chief planning officer. As COO, Nolan will take charge of day-day to day operations and management. […]
Eir goes with wacky lines for new campaign
Flying a drone with your smartphone, mapping a course with your mobile or even watching the match from the middle of the sea, Eir’s latest brand campaign brings the possibilities of its network to life. Following on from Eir’s rebrand almost two years ago, the company’s new strategy conveys how the brand empowers everyday life. […]
Entries for Young Sharks award close this Friday
The organisers of this year’s Kinsale Shark Awards & Festival are accepting entries for the Young Shark Award at this year’s festival until close of business this Friday. The new award is open to copywriters, art directors and creative teams under the age of 26. The winner wins a three-night trip to the festival which […]
Lottery creative review down to four agencies
Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down its list of agencies presenting for its creative advertising account to four – Publicis, Rothco, TBWA and the incumbent, DDFH&B. Head of marketing Michael Hayes, who joined the company at the start of the year, has worked with the agencies in previous roles. […]
Bord Gáis Energy rolls out rewards club ads
Bord Gáis Energy (BGE) has launched a new TV and print campaign, highlighting the benefits that over 260,000 members of its rewards club can receive, including an opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The 40-second TV ad stars comedian John Colleary (above left) of Savage Eye and Irish Pictorial Weekly fame. […]
Call for entries to outdoor advertising awards
It has been announced by the Outdoor Media Association (OMA) that entries to the 26th Outdoor Advertising Awards are now open. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, […]
GroupM to merge MEC and Maxus
WPP’s GroupM is to merge two of its media agencies, MEC and Maxus. MEC Dublin is headed up by David Hayes, while Maxus is run by Jonathan Conlon. Operating out of Ogilvy’s offices in Ely Place, MEC clients include Vodafone, General Mills’ Yoplait, cereals and biscuits and Screwfix.ie. Last year the agency rolled out its Wavemaker content […]
Love Irish Food launches brand award at Bloom
Love Irish Food, in partnership with out of home (OOH) advertising company Exterion Media, announced the launch of the annual Love Irish Food brand development award in the Food Village at Bloom. The award provides Love Irish Food member brands with the chance to win an €80,000 OOH campaign to promote their brand to consumers. […]
Chalke goes it alone with new agency
Aaron Chalke has left Mediaworks to set up a new brand activations agency called Foe. Chalke, who was an experiential director with the Core Media group, says his new business aims to generate a higher return on investment for marketing campaigns. It will […]
Ian Young steps down as IIBBDO boss
Ian Young is stepping down as chief executive of Irish International after 23 years and agency owner, Omnicom’s BBDO, has appointed Neal Davies as his replacement. Young will become the agency’s executive chairman. Davies joins IIBBDO in August, having served as president and CEO of awards show Effie Worldwide, headquartered in New York. He has […]
Media Central wins Communicorp sales
Communicorp has awarded all its radio sales to Media Central after an internal group contest with its other sales arm subsidiary, Communicorp One. Under a transfer of undertakings process, Media Central, run by Gavin Deans (above), will take on ad sales for national stations Today FM and Newstalk. It already handled sales for the group’s […]
AAI boss receives a WFA president’s award
Association of Advertisers in Ireland (AAI) chief executive Barry Dooley received a president’s award at the World Federation of Advertisers (WFA) global marketers’ week in Toronto for the Marketing Multiplied report it jointly published with Core Media earlier this year. It was one of only six international awards presented by the WFA. Other winners were […]
