DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]
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Adland gives support to Peter McVerry Trust
A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]
Hamilton takes over as ICAD president
Boys and Girls executive creative director Rory Hamilton is the new president of the Institute of Creative Advertising & Design (ICAD). He is joined on the board by Aidan Dowling, Irish International; Dan O’Neill, Publicis; Des Creedon, Cawley Nea\TBWA; Emma Sharkey, Rothco; Ger Roe, Publicis; Max Brady, Pull the Trigger; Rossi McAuley, Distinctive Repetition; Shane […]
Orchard Thieves core to advertising success
The Heineken launch of Orchard Thieves last year to challenge the market dominance of Bulmer’s Cider has won the most sought after honour in Irish advertising: the Adfx grand prix. To claim Adfx – which is organised by the Institute of Advertising Practitioners in Ireland (IAPI) – advertisers must present detailed case studies proving the […]
Irish International top local agency at Sharks
Irish International joined with BBDO agency partners in netting a host of awards at the 54th Sharks International Creative Festival in Kinsale. Omnicom’s BBDO won Irish agency, international agency and network of the year at the awards show in Acton’s Hotel. In New Directors, Benjamin Cleary won best Irish director for his Oscar-winning film, Stutterer, while […]
Cawley Nea\TBWA rolls out HPRA ads
The new Health Products Regulatory Authority (HPRA) campaign encouraging consumers to read the directions that come with medication was created by Cawley Nea\TBWA, with media by Mindshare. The work followed on from a pitch for the business involving Irish International on the creative front and Initiative, MediaVest and OMD for media buying and planning. As […]
Love Irish Food offers €70k in out of home ads
The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print […]
DDFH&B holds on to Eir business
DDFH&B has been retained to handle creative work for Eir/Meteor after a final two-way contest with London agency Snap. Two others agencies, Publicis and London-based Host, had previously been eliminated from the process. The review was more protracted than expected, due to Eir’s head of brand and communications, Lisa Comerford, leaving for Brown Thomas. Comerford […]
Dara Ó Briain to MC Adfx awards
Comedian Dara Ó Briain will host the Adfx awards being held for the first time at the InterContinental hotel in Dublin on Thursday, September 22. The awards, which are organised by agency body the Institute of Advertising Practitioners in Ireland (IAPI), are widely recognised as adland’s most prestigious and celebrated awards show. Modelled on the advertising […]
The Media Bureau is wound up
Following a creditors meeting, The Media Bureau (TMB) media buying and planning agency has been wound up. Founded by chief executive and chairman Michael Bowles 40 years ago, the agency was launched as Ireland’s first media independent. In more recent years, the business was run by directors Martin and John Cody, along with John Priestley. […]
Boys and Girls wins Skoda account
The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier […]
ASAI runs reminder ads about code
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting the highest standards of marketing communications in Ireland, has launched a new ad campaign across radio, print and digital outdoor. In a statement, a spokesperson for the ASAI told Marketing.ie the authority has worked with a number of agencies over the […]
Epsilon bucks global gender trend
The recent departure of Kevin Roberts from Saatchi & Saatchi has brought into sharp relief the issue of diversity and gender equality in adland. With 78 per cent of local agency leaderships being male, the recent IAPI census underscored that Irish agencies have a distance to go to achieve better equal gender representation on Irish agency […]
