The annual speed-dating and networking event for young talent and Ireland’s leading creative directors takes place next Thursday. Portfolio Lab is run by the Institute of Creative Advertising (ICAD) and aims to help emerging talent break into the advertising and design industry by putting their work under the scope of Ireland’s leading creative directors. It takes […]
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Corbett appointed to Mediaworks board
Gemma Corbett has rejoined Core Media from Three Mobile, having held the position of sales director at O2 in recent years. She previously spent five years at MediaVest where she was client director on the Road Safety Authority (RSA) and Nissan. With 13 years experience, she has a degree in marketing from DIT. Her accounts […]
GroupM agrees deal with iReach
GroupM is to enter into an exclusive partnership with market research agency iReach Insights. The partnership provides GroupM’s Mindshare, MediaCom, MEC and Maxus exclusive media agency access to iReach research and analytics services. Up to now, iReach, run by Oisin Byrne, has conducted regular consumer studies for Dentsu Aegis’s Carat Ireland. GroupM is part of WPP and […]
Vast majority of consumers fear identity theft
New research by Core Media agency MediaVest shows that nine out of 10 people fear identify theft. This is despite the fact that over half of consumers would give away their personal data in exchange for discount vouchers. When it comes to what information people are happy to share with companies and organisations, just seven per […]
Deadline for Sharks festival extended
The deadline for entries for this year’s Sharks international creative festival in Kinsale next month has been extended to this Friday, August 14. Festival chairman Peter Brady of Windmill Lane said the organisers appreciate the effort made by ad agencies and production houses to get entries in on time, but sometimes life and work gets […]
Agencies reminded about entering Sharks
Agencies are reminded that the deadline for campaign entries for this year’s Sharks creative festival in Kinsale is August 8. The festival is a showcase for the world’s top creative campaigns and attracts some of the best exponents in advertising, film, design and digital communications. Media agencies are invited to submit award entries in eight […]
McCannBlue adds DBS account
McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account. McCannBlue has also added […]
Radio app gets 70k downloads
The Irish radio player app had 70,000 downloads in its first six weeks since launch. The app is a joint venture between the Independent Broadcasters of Ireland (IBI) and RTE and listeners can download all 43 IBI and RTE stations in the Republic. The app allows easy switching between stations, storing favourites and interacting with […]
Bonfire presses home Alone’s message
As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]
Confidence up in adland, IAPI report shows
Ireland’s advertising industry is experiencing a renewed sense of confidence, the new annual IAPI Industry Census report shows. The census, first launched three years ago, indicates a regained confidence after a tough recession with 81 per cent of agencies expecting turnover to increase in the next year. The average forecasted growth stands at 13 per cent. The […]
Record Irish numbers for Cannes
A record number of 59 delegates from agencies, production companies and clients in Ireland will attend the Cannes Lions Festival of Creativity, Tania Banotti, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), reports. IAPI is now the Ireland representative for the festival. The world’s largest creative awards show takes place in June […]
Radio ads home in on nursing care
Nursing Homes Ireland (NHI) has rolled out a national radio campaign in the run-up to Nursing Homes Week 2015, which begins on Monday week highlighting the care provided by private and voluntary nursing homes. The ads celebrate the personal care in NHI member homes and promotes the rewarding job opportunities they provide. The ad campaign follows […]
Core hires to expand digital and data services
Ireland’s largest media agency group Core Media has announced it is creating 20 new roles in its digital and data division. The roles are focused across online media, search, analytics and social media. The news is in addition to the group’s ongoing graduate programme, which will see 10 graduates recruited on a permanent basis over the […]
