Marketing RSS feed for this section

Bewley’s coffee to-go cups now fully recyclable

As part of their commitment to sustainability, Bewley’s is making it easy for their customers to be environmentally friendly on the go with the launch of 100 per cent recyclable and compostable cups. Bewley’s Grafton Street will lead the way as the first location that will offer the cups and they will then be rolled […]

Read more

Smart gold winners show their mettle

An Post will host its annual best of Irish breakfast in the Shelbourne Hotel this Wednesday. The event, which starts at 7.30am, will showcase some of the top campaigns from this year’s Smart Marketing awards. Four gold winners will present on Dulux by Chilli Pepper, Three and Alias Partners, top agency DMCM and Aviva by […]

Read more

Good4U shows how being small pays off big time

Last Thursday night saw the showcasing of national and international brands at the Marketing Institute’s All Ireland Marketing (AIM) awards. Good4U was chosen as the winner of the small business marketing award. The Sligo company showcased the campaign around new healthy snacks which were recently rolled out across eight European markets. Good4U launched new pack […]

Read more

AIB again voted top AIM marketing team

AIB has again being chosen as the top marketing team at the Marketing Institute’e All Ireland Marketing (AIMs) awards presented at a gala dinner attended by Ireland’s top marketers in the Clayton Hotel event. The event saw the AIB team, headed by Mark Doyle (above), take the spot ahead of Just Eat, Littlewoods, One4All and […]

Read more

Tesco’s Torpey takes on marketing role at RTE

Nora Torpey has joined RTÉ as head of marketing and consumer communications. She will take up the role on June 7, reporting to Adrian Lynch, director audiences, channels and marketing. Most recently, she spent four years with Tesco Ireland as head of brand and communications, where she had the responsibility for defining the UK multiple’s strategy. […]

Read more

Around 200,000 to support Darkness Into Light

What started out as a walk involving 400 participants in Dublin’s Phoenix Park in 2009 has grown to become a major international charity event, with 180,000 people signing up last year. Pieta House’s Darkness Into Light aims to end the stigma around self-harm and suicide by providing vital services. Since Pieta House opened, 35,000 people […]

Read more

An Post boss slams “insulting” referendum ads

An Post chief executive David McRedmond has come out strongly against the referendum on the 8th Amendment campaign posters appearing on our streets, calling them “amateurish and insulting to women and men”. Speaking in a personal capacity, the former TV3 boss said the posters fly in the face of the Advertising Standards Authority of Ireland […]

Read more

Toyota logs 12 million ks for road safety app

Over 12 million kilometres have been logged with the Toyota FaceItDown app which equates to an estimated 3,799 trips around Ireland’s coastline. The Japanese carmaker and the Road Safety Authority (RSA) is calling on Irish motorists to put their phones face down while driving. Rewards include a free hot drink at Topaz ReStore or €50 […]

Read more

Gordon to step down at Glanbia Foods

Colin Gordon is to leave his role as  CEO of Glanbia Consumer Foods (GCF) to embark on a new direction in his career. Gordon has 33 years experience working in FMCG and played a pivotal role in developing Glanbia brands such as Avonmore milk and Kilmeaden cheese. He joined Glanbia in 2005 from C&C where […]

Read more

Shopper group Visualise rolls out V360°

The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]

Read more

Irish dancers on a high at London’s Shard

Kicking off the St Patrick’s celebrations in London in style, Tourism Ireland arranged for a troupe of Irish dancers to ascend The Shard, to perform Europe’s highest Irish dance. A spectacle not to be missed, the dancers will return on St Patrick’s Day, with performances throughout the afternoon. Anyone with the name Patrick, Patricia or […]

Read more

Dunnes Stores on top in growing grocery market

Dunnes Stores tops the grocery market for the three months to February 25 in share figures released by Kantar Worldpanel. Growth for the period was up by 3.9 per cent to €96 million.  Dave Berry, director, Kantar Worldpanel, said two factors led to the growth. First, shoppers bought slightly more expensive items, reflected in sales growth […]

Read more

MediaCom lists top Irish women in TMT

Women occupy key leadership roles in some of Ireland’s tech, media and telecos (TMT). Some lead  major corporations , while others are the main driving force behind revenue and innovation. A number of them have a major influence on what the Irish public reads, sees or hears, while at least one is responsible for protecting […]

Read more

Privacy Policy | Cookies Policy