Just Eat Dublin Bikes users were treated to a seasonal surprise this week, as the city’s much-loved bike hire scheme celebrated 25 million journeys. Marking the milestone with station takeovers across the capital, cyclists were invited to unwrap the gift of sustainable public transport and uncover one of 400 Just Eat €25 gift cards hidden […]
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Tourism Ireland plans to up 2019 spend by €10m
Tourism Ireland has announced it will increase its spending by €10 million to €45m next year as it launches its first new global advertising campaign in seven years to help attract more overseas visitors to the island of Ireland. The extra funding is aimed at allowing the tourism body to strengthen its marketing programmes next […]
Tourism push on social for Wild Atlantic way
Images of Ireland’s Wild Atlantic Way will be viewed by a global audience as the ‘Call of the Wild’ social media campaign is rolled out. A joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland, the campaign asked local people on the Wild Atlantic Way to share images and video […]
Sexton named Ireland’s rugby writers top player
Ireland and Leinster out-half Johnny Sexton has been named the Guinness Rugby Writers of Ireland Player of the Year at its annual awards. Sexton played a vital role in what has been a truly historic year for Irish rugby. With the Ireland team, Sexton has won the NatWest 6 Nations, a Grand Slam, the Triple […]
PML Group debates emerging out of home trends
PML Group played host to a cross section of the media and creative advertising industry in Ireland this week. The location-based marketing agency showcased out of home’s (OOH) role in real world marketing and highlighted examples of some current outstanding creative work at their Now & Next industry breakfast in the RHA Gallery on Ely […]
DIT marketing student Heffernan wins world prize
Brian Heffernan, a marketing graduate from the DIT College of Business, has won the global prize at the Undergraduate Awards 2018. Heffernan won for a submission based on his research exploring how Generation Z use Instagram to curate their online and offline personas. He collected his prize at the Global Undergraduate Summit 2018 held in […]
Dating app for over 50’s to launch in Ireland
Ireland’s first dating app exclusively targeted at over 50’s with the aim of connecting more and more singles in that age group will be launched by Lumen this week. Many people of all age groups find online dating challenging, time wasting but it is particularly tricky for over 50’s to meet like-minded people. The app […]
PR industry takes time to reflect
Public relations practitioners will discuss the contribution PR and communications has made for over half a century to Irish economic, social, cultural and political life at length at its annual conference next week. To mark the 65th anniversary of the founding of the Public Relations Institute of Ireland (PRII), the debate will explore PR’s history […]
Most Christmas shoppers set to buy online
Almost 78 per cent of consumers or four in every five people will shop online for some or all of their Christmas purchases this year, research by Wolfgang Digital for Virgin Media Business shows. Women are more likely to shop online than men. The study is based on interviews with 1,000 Irish consumers on Christmas shopping habits in […]
Heineken scoops drinks first responsibility mark
Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]
Core appoints Delany to Mediaworks board
Mediaworks’ Mark Delany has been appointed to the agency’s board of directors. He joined the Core agency as a client director five years ago and previously worked with Vizeum and Mediavest, now known as Spark Foundry. As business director, he is responsible for the development and implementation of media planning for various Mediaworks’ clients. Delany […]
Glasnevin Trust’s classic ads go on sale online
The much-acclaimed series of posters and press ads for Glasnevin Trust are now on sale online at Brand Artillery, with interest being shown from buyers in the US, US, Australia and France. The concept, copy and creative direction for the ads was by Eoghan Nolan, while Tony Purcell was responsible for the campaign’s design and […]
Core’s Aisling Blake to join Facebook
Core’s chief digital officer Aisling Blake is leaving the marketing communications group to move to Facebook. She first joined Core’s Radical agency in 2009 as commercial director before becoming managing director in 2014. She had previously worked in client service roles at Interactive Return and Comys. She is on the board of the Irish Heart […]
