RTÉ Media Sales has announced Frank And Honest coffee as the new sponsor of RTÉ’s The Doireann Project on both RTÉ Player and RTÉ2 Television. The original pilot series had 100,000 streams on the RTÉ Player since it went to air last January. The deal was brokered by Core Sponsorship, with the online and TV sponsorship live streaming on […]
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Core helps roll out Lily O’Brien’s idea of sharing
Core is involved in a new multi-million euro brand campaign in the UK and Ireland for Irish chocolate and dessert brand Lily O’Brien’s. The campaign coincides with the launch of a new share bag range which sees the brand extend into indulgent moments beyond gifting. Entitled ‘Share Wisely’, the campaign targets chocolate lovers across both markets. Working […]
Hynes and Gilsenan elected to IAPI board
Bonfire co-founder Seán Hynes and Margaret Gilsenan (above), partner and planning director at Boys + Girls, have joined the board of IAPI. Gilsenan has over 25 years’ experience in planning. She was board planning director in McConnells until 2009, when she and five others set up Boys + Girls, building the business, client base and people […]
Cuddihy joins Coleman on Newstalk’s Breakfast
Newstalk has announced that Kieran Cuddihy will join the Newstalk Breakfast team on a permanent basis. He joins Shane Coleman as co-presenter on the breakfast show which airs weekdays from 7.00am – 9.00am. Newstalk Breakfast recently recorded its highest-ever market share of 6.7 per cent with an appeal among 25 to 44-year-old listeners. Cuddihy, a native […]
Vets urge advertisers to act more responsibly
There was a time when a baby promoting a pack of cigarettes or dressed-up chimps hawking PG Tips tea were seen as par for the course. Now the British Veterinary Association (BVA) is calling on advertisers to think how pet animals are depicted on TV, out of home and social media to help tackle the […]
BBDO Dublin wins five-way agency pitch for GAA
BBDO Dublin has been appointed the new creative agency of record for the GAA following a five-way competitive pitch process. The Sandymount agency will handle all advertising and creative services for the association. The appointment comes as the GAA embarks on a brand revamp that will see the launch of a new fully-integrated brand campaign […]
Fielding and Hartung to lead creative at Ogilvy
Ogilvy Dublin has appointed creative directors Emma Fielding and Marcus Hartung to spearhead the agency’s creative approach next year following on from this year’s campaign launches for Trocáire, Mace and Boots. A copywriter, Fielding has been in advertising for 16 years and joined Ogilvy Dublin in 2007, having worked at Grey Helme, ICAN and DDFH&B. […]
Marketing Society Future Council about to recruit
The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]
Dunphy confronts McCarthy for first time on Eir
Football pundit and writer Eamon Dunphy comes face-to-face for the first time with his one-time nemesis, reappointed Republic of Ireland manager Mick McCarthy, in the first of a new series of interviews with major sports stars on Eir Sport. Called Head2Head, the series, which kicks off at 10pm tomorrow, was the brainchild of bookmaker Paddy […]
Emmet Oliver new Sunday Business Post editor
The CEO of The Sunday Business Post, Siobhán Lennon, has confirmed the appointment of Emmet Oliver as interim editor of the paper and Susan Mitchell as deputy editor. Oliver has wide experience as a journalist. He began his career at The Irish Times, where he served in a number of roles, including education correspondent and business […]
Electric Ireland to decide on agencies review soon
ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]
Just Eat Dublin Bikes record 25 million trips
Just Eat Dublin Bikes users were treated to a seasonal surprise this week, as the city’s much-loved bike hire scheme celebrated 25 million journeys. Marking the milestone with station takeovers across the capital, cyclists were invited to unwrap the gift of sustainable public transport and uncover one of 400 Just Eat €25 gift cards hidden […]
Tourism Ireland plans to up 2019 spend by €10m
Tourism Ireland has announced it will increase its spending by €10 million to €45m next year as it launches its first new global advertising campaign in seven years to help attract more overseas visitors to the island of Ireland. The extra funding is aimed at allowing the tourism body to strengthen its marketing programmes next […]
