Poster specialist PML made a statement on how creative power in advertising may be shifting by winning the media grand prix for its Cadbury’s Dairy Milk work at the 26th JNOR annual outdoor advertising awards presented at an industry event in the Shelbourne Hotel. It is the first time the award has gone to an […]
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Experiential used to roll out Fifa 18 in Dundrum
To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche […]
Tourism Ireland reviews its media and creative
Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor. Currently working with Publicis London and Carat/i-Prospect, the all-Ireland body is following a statutory requirement to re-tender for these services every seven years. The agencies are due to be appointed next May. Tourism Ireland is […]
Zahra and Eumon merge to form new family unit
Zahra Publishing and Eumom have joined together to create Zahra Media Group platform for marketing to families. ZMG will now have 42 staff, with plans to further expand. To meet the growing demand for branded video content and imagery, the company is investing €150,000 on building a state-of-the-art studio which will open in early 2018. The […]
McCannBlue hits streets in search of insights
McCannBlue hit the streets of Dublin this week to unlock the real ‘Truth About Street’. The agency is part of a study involving McCann in over 100 markets. The Dublin agency team is among 20,000 employees out to dig deep in their locale to understand the richness and diversity of local culture and the effect on […]
Martina Byrne appointed as PRII chief executive
The Public Relations Institute of Ireland (PRII), the professional body for public relations and communications professionals, has appointed Dr Martina Byrne as its new chief executive. Dr Byrne will also serve as chief executive of the Public Relations Consultants Association (PRCA), the representative body in Ireland for PR consultancies. She has over 15 years’ experience […]
TCD lessons learned from overseas students
A report for Marketing.ie by Padraic Regan and Sarah Browne The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]
McLoughlin recalls historic goal for Boys in Green
As the Republic of Ireland football team prepare to take on Wales in Cardiff in a vital World Cup qualifier, Alan McLoughlin remembers how he became a hero for the Boys in Green when he scored the goal against Northern Ireland “that changed his life” and made him a national hero. McLoughlin’s goal secured Irish qualification […]
New Irish joke book sends up mad, mad world
A new Irish joke book called Heard It Say was launched in Verve. The book is a collection of jokes, cartoons and celebrity quotes reflecting today’s topsy-turvy, Donald Trump world and was compiled by Michael Cullen, editor of Marketing.ie, with cartoon illustrations by Aidan Dowling. The 104-page paperback is published by Gregmar Books. The book’s content is designed to […]
Marketer of the Year deadline this Thursday
Brand owners and agencies are reminded that this Thursday is the cut-off for Marketer of the Year submissions. Entries can be made by clicking on the MotY icon on the Marketing.ie home page. Entrants are asked to outline the scale of the marketing challenge they faced, the key aims and objectives, the strategy adopted and […]
INM vows to offer advertisers new Irish Brides
Independent News & Media is rebranding its Irish Brides magazine and upping its weddings coverage online with a new media brand called The Vow. The magazine and digital hub will offer advertisers the latest in wedding trends, fashion and celebrity wedding gossip. Vow.ie editor Karen Birney said 124,000 couples are due to tie the knot in the […]
Ian Dempsey turns bride to help cancer victims
Today FM’s Ian Dempsey got married live on radio this morning. Well, not quite married in the normal sense of the word, but he did walk down the aisle in a long white dress and said “I do”. It was part of Today FM’s Dare to Care campaign in aid of the Irish Cancer Society (ICS). […]
IAPI to pay homage to classic Irish TV ads
Re-Story is an upcoming event hosted by IAPI and the IFI Irish film archive to celebrate the creativity of TV ads in Ireland from the 1960s, 70s and 80s. The event will draw from 2,000 rolls of film salvaged, catalogued and restored by the IFI, including Guinness ‘Island’ created by Arks in 1977, which went […]
