Ireland’s food and drink body Bord Bia is to open a major new market research unit at its Clanwilliam Court HQ soon. Called The Thinking House, the 7,000 sq ft premises facing on to Lower Mount Street will offer a range of research and development (R&D) services aimed at helping SMEs and larger Irish food […]
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Google’s Cera Ward named Doyenne
Google’s country manager Cera Ward has been voted this year’s winner of IAPI’s Doyenne award. Now in its third year, the accolade recognises women leaders working in advertising, media sales and PR. The International Women’s Day initiative is aimed at tackling the gender imbalance in Irish advertising where just 18 per cent of women hold […]
Facebook most favoured by marketers
Seven in 10 Irish marketers will increase social media spend this year. One in two marketers pointed to Facebook as the top social platform for their business, up from 36 per cent last year, with LinkedIn and Twitter on 22 per cent and 21 per cent respectively, a study by Edelman and the Marketing Institute […]
TV3 gears up for Euro 2016 games
TV3 is getting the message out to advertisers that it will show 22 live matches from Uefa Euro 2016 in France this summer. The station did a deal with RTE to sub-license the games, including 16 exclusively live group games, England’s tournament opener against Russia on June 11, the last 16 and quarter final games […]
Ican adds Linwoods Health Foods
Ican have won the Linwoods Health Foods global digital account in a four-way way competitive pitch against agencies from Dublin, Belfast and the UK. Sarah Shimmons, head of marketing, Linwoods, refused to name the other agencies which presented for the business. Ican MD Siobhan Lavery, pictured, said the win was a boost to the agency’s international […]
Boylan heads up Ulster Bank’s marketing
Ulster Bank has made Tony Boylan its head of marketing. Boylan joins the bank from VHI Healthcare, where he worked for over 15 years in various senior marketing positions. The appointment comes after the RBS-owned group launched a €4m branding campaign created by Ogilvy & Mather with the aim of promoting customer service, trust and advocacy. […]
Game of Thrones returns next month
The wait is finally over, one of the the world’s most talked about and highly anticipated TV soaps, season six of Game of Thrones will premiere exclusively on Sky Atlantic in less than two months. The first in the series goes out on Monday, April 25. Seasons one to five will be available to download with Sky Box […]
Core third in workplace league
Core Media has taken third place in the medium-sized company category in the latest Best Workplaces 2016 listings. The media group, headed by Alan Cox (pictured), was pipped for the top spot by Mars Ireland in second place and category winner, the Irish Stock Exchange. Other companies in the medium-size top 10 were Morgan McKinley, […]
Skellig Michael proves a major hit
Tourism Ireland’s Star Wars film has been listed in the top 10 YouTube ads in January by Marketing Week in Britain. The all-Ireland marketing body commissioned the behind-the-scenes video while Star Wars: The Force Awakens was filmed on Skellig Michael. The short film sees Star Wars director JJ Abrams and crew discussing why they chose the location. […]
Skoda sponsors Anton Savage show
Skoda Ireland has signed a one-year title sponsorship deal with The Anton Savage Show on Today FM for an undisclosed sum. The deal sees the car brand incorporated into the show by integrating taglines at pivotal points. It includes three hourly stings and 10 branded trailers a week, plus brand promotions aimed at the show’s radio, […]
Meteor’s Christmas Unlimited top OOH
Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns […]
Irish biggest cinema fans in EU
The Irish are the biggest film fans in the EU, data released by the International Union of Cinemas (UNIC) show. At 3.3 admissions per capita, more than double the EU average of 1.6, Irish people go to the cinema more often than any of our EU […]
McGrath moves to media at Starcom
Geoff McGrath, who recently stepped down as managing director of Target McConnells, is leaving the creative side of the business to become managing director at Core Media’s Starcom. McGrath has considerable experience working alongside Starcom on the An Post account, where his client contact is group sales and marketing director Liam Sheehan. Craig Farrell will […]
