Toyota cars are number one in Ireland for retaining their value for longer than other car brands, a new study by Cartell.ie vehicle records company claims. The study analysed the residual values of new cars in the Irish market originally purchased in 2010, with up to 50,000 km on the clock. Cartell.ie developed a mathematical […]
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Celebrities talk sex on TV3
Following on from last week’s surprise double elimination, the cast of Celebrity Apprentice on TV3 get hot and heavy in this week’s task. Durex Ireland sets tonight’s task week and it revolves around their new product, Durex Embrace. Making sure not to spare the contestants any blushes, Embrace is made up of two sensual pleasure […]
James for post-Budget talk
Three speakers will guide Marketing Society members through the implications for consumers and the likely impact on media strategy from next week’s Budget. Friends First chief economist Jim Power, Margaret Gilsenan, planning director, Boys and Girls and Mark James (pictured), group business director, Carat, will speak at the breakfast seminar being held in the Smock […]
Teeling to address An Post event
Cooley Distillery founder Dr John Teeling is the headline speaker for the fifth annual An Post Grow My Business conference in Croke Park Stadium on Thursday, October 24. About 250 delegates from Irish small and medium sized (SMEs) businesses will attend the event. Dr Teeling will speak on the experiences and strategies that saw him […]
CPB seeks media agency
The California Prune Board (CPB) is opening competitive bids for its media buying and planning. The CPB, with its headquarters in Sacramento, California, has conducted marketing activities on behalf of the California prune industry in Europe since 1986. As a participant in the US Department of Agriculture’s Market Access Program (MAP), the board is asking […]
Tanguy promoted at MediaVest
Marc Tanguy has been promoted to the position of client director at MediaVest. With five years’ experience in the industry, Tanguy joined the Core Media Group agency in March 2011 and has since led various MediaVest accounts, including the Road Safety Authority (RSA), Aer Lingus, Nissan and Dublin City Council (DCC). Before joining MediaVest, Tanguy […]
Spar Christmas ad honoured
The Spar Christmas TV ad created by Publicis was named the best broadcast campaign at the Checkout National FMCG awards presented at a lunch in the Four Seasons Hotel. The Spar ad shows fir trees in unusual settings, from the Beara Peninsula to a swimming pool and a bustling Middle Abbey Street. Shot over five […]
Marketing Society to review Budget
The Marketing Society will hold a breakfast briefing on the implications of the Budget for marketers in the Smock Alley Theatre on October 18. The society elected Martha Fanning (pictured) of Behaviour & Attitudes as chairperson. Mark Nolan of Amárach Research is now vice chair. Michael Clancy of MediaVest, Shane Doyle, MCCP and Mark Walsh […]
Milano launches corporate incentives
Milano pizza restaurant chain has moved into corporate incentives in Ireland. The company is extending its consumer gift voucher with the launch of a dedicated business arm. A new plastic gift card is available to corporate clients to use as sales, staff and customer incentives and rewards at Christmas. The gift card can be loaded […]
Blaney to become IAPI president
McCann Blue chief executive Orlaith Blaney will replace Aegis Ireland boss Liam McDonnell as president of the Institute of Advertising Practitioners in Ireland (IAPI) after the institute’s annual general meeting next month. Aidan Greene, managing director, MediaVest will be the new vice president. Bill Kinlay of Mindshare and Ken Ivory will both step down as board […]
Marketing.ie TV to launch with Puttnam and Abrahamson
Exclusive interviews with film producer David Puttnam (pictured) and Irish film director Lenny Abrahamson feature in the new Marketing.ie TV series being launched on the magazine’s website next week. In interviews with Michael Cullen at the Sharks festival in Kinsale, Lord Puttnam talks about advertising, why Hollywood glamour gets in the way of good film-making […]
Starcom retains AIB
Starcom has retained AIB media following a contest. The other agencies which pitched were MediaCom and Vizeum. AIB group marketing director Tom Kinsella oversaw the review, aided by consultant Paul Kelders. The two men worked together in marketing at Diageo. AIB’s creative work is with Rothco and was not up for review.
Young pays tribute to Fanning
Irish International managing director Ian Young has paid tribute to John Fanning as the former McConnells boss was presented with a lifetime achievement award by Marketing.ie. Speaking at an event in Gleesons of Booterstown, Young said Fanning’s intellect, reasoning and ability to articulate made him “a unique asset” to any business. He said his presence […]