PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer. […]
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McCannBlue adds DBS account
McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account. McCannBlue has also added […]
O’Connor takes on sports role at WHPR
Sarah O’Connor is to become head of sport at Wilson Hartnell Public Relations (WHPR). She joins from the Federation of Irish Sport (FIS), where she was chief executive for the past eight years. She replaces Máire Scully who left the agency to pursue other interests. Scully first joined WHPR in 2001 and five years later got […]
Target McConnells adds Arnotts digital
Arnotts has appointed Target McConnells, supported by Wondr, as their new digital agency following a four-way contest with In the Company of Huskies, ICAN and Javelin. The decision by Arnotts to appoint an agency follows Asta Lund, pictured, recently joining the department store as multi-channel director. She was previously with In the Company of Huskies. Lund said reinventing […]
Bord Bia launches annual food awards
Bord Bia has launched its 2015 food and drink awards. Through eight categories, the awards will recognize excellence in branding, consumer insight, digital marketing, entrepreneurship, export development, innovation, success on the home market and sustainability. Companies may apply online at www.bordbia.ie/awards and entries close at 5pm on Friday, July 24. The awards are open to […]
Irish rely more on smartphones for news
New research shows major changes in the way in which Irish people access news. It has found that smartphones are the defining device when it comes to accessing digital news in Ireland. Some 52 per cent use these devices weekly to access news content. It is one of a number of new insights emerging in the […]
TV spend up 5% last year, TAM reports
The total advertising spend on TV last year came to €217,561,131, which is a 30 per cent share of the estimated €750 million total spend advertising spend in the Republic, TAM Ireland reports. It is thought that total advertising revenues increased by four points last year. The figures by KPMG for TAM include spot, sponsorship, product placement […]
Wide Eye Media to show first global cinema ad
Cinema sales house Wide Eye Media has signed up to a worldwide campaign to combat poverty, injustice and climate change. The brainchild of British filmmaker and Comic Relief founder Richard Curtis (above) the idea for the commercial was conceived and developed for cinema by world acclaimed adman Sir John Hegarty, a founder of Bartle Bogle […]
Electric Media to handle Guardian
The Electric Media digital sales house has signed a contract to manage Guardian advertising in Ireland. The company will represent the British news publisher in web and mobile advertising. Electric Media chairman Dermot Hanrahan says the focus of deal is the ad monetisation of premium quality original content on respected household brands. The Guardian is widely […]
Radio app gets 70k downloads
The Irish radio player app had 70,000 downloads in its first six weeks since launch. The app is a joint venture between the Independent Broadcasters of Ireland (IBI) and RTE and listeners can download all 43 IBI and RTE stations in the Republic. The app allows easy switching between stations, storing favourites and interacting with […]
Bonfire presses home Alone’s message
As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]
Confidence up in adland, IAPI report shows
Ireland’s advertising industry is experiencing a renewed sense of confidence, the new annual IAPI Industry Census report shows. The census, first launched three years ago, indicates a regained confidence after a tough recession with 81 per cent of agencies expecting turnover to increase in the next year. The average forecasted growth stands at 13 per cent. The […]
Record Irish numbers for Cannes
A record number of 59 delegates from agencies, production companies and clients in Ireland will attend the Cannes Lions Festival of Creativity, Tania Banotti, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), reports. IAPI is now the Ireland representative for the festival. The world’s largest creative awards show takes place in June […]
