The Broadcasting Authority of Ireland (BAI) has announced details of the expressions of interest received for a quasi-national speech/news service and a music-driven alternative rock service for Dublin city and county. The BAI’s contract awards committee sought expressions of interest for both services at the beginning of October. One expression of interest was received for the […]
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Rochelle Flett PSG’s first award winner
Rochelle Flett, graduate of the 2014/2015 MA in Public Relations at DIT, Aungier Street, is the winner of the inaugural PSG innovation award presented by PR group, PSG Communications. The award recognises the talent and flair shown by students of the DIT MAPR. The winner was chosen by a panel of PSG directors after a review […]
Kong Wobbler top Christmas pet toy
Pet store chain Maxi Zoo has released a list of the top 10 selling Christmas toys for pets based on spending by Irish pet owners at the company’s 17 stores nationwide. Brain training intelligence toys to teach cats and dogs new tricks, scratching boards which help protect furniture from pets, snuggle and comfort toys are among […]
McPartlin resigns from Today FM
Peter McPartlin is to step down as chief executive of Today FM, the national entertainment station owned by Denis O’Brien’s Communicorp radio group. The resignation was sudden and unexpected. In a media statement, McPartlin said he intended to explore new opportunities, both from a personal and career point of view, while he can still do […]
One in three consumers see Budget benefits
Almost on in three Irish consumers believe that the recent Budget will have a positive impact on their personal finances and just one in 20 think they will be worse off as a result of the Government measures. But a majority 64 per cent do not think too much will change, the latest Carat Pulse […]
Marketing Society announces research shortlist
The shortlist for this year’s Marketing Society Research Excellence Awards sees B&A, Red C, Bord Bía, Ipsos MRBI, MediaVest, Liberty Insurance, Millward Brown make the cut to compete for an award in six categories. Research projects for AIB’s Backing Brave campaign, RTE’s digital strategy and the Road Safety Authority (RSA) are shortlisted. The winners will be announced […]
Official RWC sponsors get marketers’ nod
Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]
McGargles wins Love Irish Food brand award
The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]
B&A retains TV measurement contract
Following a competitive review, research agency Behaviour and Attitudes (B&A) has been retained by TAM Ireland and Nielsen to handle the establishment survey contract for another three years. The survey is a foundation stone of the TV measurement service, providing the detail of TV-related equipment in homes from which universes are calculated. It is the […]
50 Ways to Kill Your Mammy wins Emmy
Sky 1’s 50 Ways to Kill Your Mammy was a winner at the 2015 International Emmys in New York, picking up the award for best non-scripted entertainment. The mother-son reality show stars Baz Ashmawy and his 71-year-old mum, Nancy. It has proved a major rating success in Ireland, the UK and overseas and acquired by broadcasters in […]
Tasty results for Cadbury’s in YouTube test
The introduction of YouTube Brand Lift surveys in Ireland gives a real-time understanding of the impact of ads on brand awareness and ad recall. The first Brand Lift survey was conducted for Cadbury Ireland by Google, Mondelez and PHD Media. It showed an 84.5 per cent lift in ad recall and 38.9 per cent rise […]
Irish International scores brace at Epicas
Irish International BBDO has become Ireland’s first agency winner at the Epica awards since 2011 by taking home two golds from the show in Berlin. The awards are for the Road Safety Authority (RSA) mobile phone use “Anatomy of a Split Second” and Guinness Rugby’s ‘Anthem’. The Epicas attracts thousands of entries from over 70 countries worldwide. […]
Agencies to star in World TV Day
To mark World Television Day, RTÉ TV Sales will deliver a broadcasting innovation this weekend. In 1996, the United Nations (UN) General Assembly proclaimed November 21 as World Television Day, to recognise the growing impact of TV and its ability to educate, inform, entertain, foster democracy, encourage freedom of speech and create a range of innovations. […]
