Out of home media owner Exterion Media Ireland has announced a new larger format for Dublin Bus ads. Capital Ts are being installed across 50 driver sides of the Dublin Bus fleet, with two campaign packages consisting of 25 Capital Ts each. Exterion’s managing director Colin Leahy says the new format extends the ad size by 46 […]
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Aldi pledges support for Irish youths
Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide. Aldi had […]
Diageo top OOH advertiser in 2015
PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]
Saorview to roll out new set-top boxes
RTÉ has partnered with Freesat, the UK free-to-air television service, to develop a new product for the Saorview free digital TV platform in Ireland. RTÉ director-general Noel Curran said Saorview Connect will allow access a range of on demand content and Saorview channels, integrated in a set-top box with extra features. Saorview Connect set-top boxes will […]
Diet Coke extends Pulse deal on UTV
Coca-Cola is to extend its Diet Coke sponsorship of UTV Ireland’s entertainment show The Pulse, following its move to a newly-extended, half-hour weekly time slot. UTV Ireland claims the show, presented by Jenny Buckley, last year had a weekly reach of 200,000 viewers. In a deal concluded prior to Christmas and which began earlier this month, […]
JCDecaux to support three charities
French poster company JCDecaux has confirmed its three nominated charities in Ireland for the coming 2016/17 two-year period. A total of €1.75 million worth of outdoor media space will be provided to raise awareness and drive fundraising for the Alone charity which helps the elderly, children’s charity Barnardos and the Irish Cancer Society – much […]
Irish films win nine Oscar nominations
Irish films have secured a record nine Academy Award nominations, with an unprecedented two Irish films shortlisted for best film at this year’s Oscars. Room, directed by Lenny Abrahamson (above), and Brooklyn, directed by John Crowley, are in for best picture. Abrahamson, whose other movies include Adam & Paul and Garage, is up for best director. […]
Research awards to be showcased
The Marketing Society Research Excellence Awards – now in their seventh year – will be showcased when the winners present the strategies approaches for the various projects. The breakfast event will be held in the Convention Centre, starting at 7.30am on Thursday, January 28. Tickets for society members cost €50 and for non-members the cost […]
Avonmore creamed it over Christmas
A positive indicator that the economy is on the up again is that Glanbia Consumer Foods Ireland posted record sales of Avonmore cream this Christmas, with 3.5 million pots of fresh cream sold in the month of December alone, with the key period just before Christmas accounting for a 24 per cent increase year-on-year. The week […]
Curtis quits as UTV Ireland’s head of channel
Mary Curtis is stepping down from her position as head of channel at UTV Ireland, the broadcaster has confirmed. She plans to leave the company in early February. An experienced and respected producer and director, she first joined RTE in 1990 as a researcher. She launched the popular Off the Rails fashion show and later […]
Hunt on for food marketing programme
Bord Bia and the UCD Michael Smurfit Graduate Business School have launched a search for 20 graduates with at least two years work experience to apply for its international marketing fellowship programme. The candidates will undertake overseas assignments for Irish food and drink companies while working towards a masters degree. The funded programme merges academic learning with […]
Adults watch a day’s TV every week
TAM Ireland/Nielsen TV audience figures for last year show that the average Irish adult watches 3½ hours every day, or over 24 hours a week. It is two minutes more per day than in 2014. Live TV viewing as it is scheduled accounts for 90 per cent of all viewing time, with just 10 per cent time-shifted, […]
Danske Bank first on roadside digital
Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury […]
