From little acorns… Acorn Marketing, the Dublin direct marketing agency founded by Frank McCaughey in 2006, has been acquired by the US Hyper Marketing group for a figure in the region of €6 million. Acorn has seen consistent growth in recent years and was named the An Post Agency of the Year (above) in the […]
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Arthur has his day but marketers playing festive card not new
Today is Arthur’s Day, a marketing stunt which Diageo rolled out a few years ago to mark the 250th anniversary of the Guinness Brewery in Dublin. A line-up of top international and home-grown acts will brew up a black storm in the capital tonight as revellers raise a glass to the man who gave the […]
Marketer of the Year deadline looms
A reminder goes out to contenders for this year’s Marketer of the Year that submissions must be made by close of business this Wednesday. Some of the best known names in Irish marketing have won the award since 1993. In 1997, the joint winners were Avoca’s Simon and Amanda Pratt. In 2010, it was the turn of […]
Mintel analyst to address AAI
Mintel Inspire’s principal analyst Richard Cope will speak at the Association of Advertisers in Ireland (AAI) Nuts & Bolts breakfast in Rothco next Tuesday. The theme of Cope’s talk will be on how to reach increasingly elusive consumers. Marketers are now adopting the trend of visceral experiences. Cope will speak about how advertising can engage […]
Cox calls for single source research
Television Audience Measurement ( TAM) Ireland chairman Alan Cox is urging the marketing media business to introduce single source research to measure multimedia exposure for respondents and relate the activity to consumer behaviour. Speaking at a TAM seminar in the Aviva Stadium, Cox said the business spends over €5 million a year on separately measuring […]
Goal Jersey Day takes off
Former Leinster and Ireland hooker and Goal patron Shane Byrne is encouraging schoolchildren and workers from throughout the island of Ireland to take part in Goal Jersey Day on Friday, October 5 and to donate what they can afford towards the aid organisation’s aid programmes in the developing world. Members of the public young and […]
Sony sponsors TV3 studio
TV3 has signed a partnership deal with Sony International to secure the naming rights for the new TV3 HD studio. The Japanese giant will provide the latest in high definition camera and support equipment for the new studio in Ballymount which was completed in July. The 500-square metre facility will be known as the Sony […]
Londis to use Language
Independent grocery chain Londis has appointed Language to handle its creative advertising following a review. ADM Londis marketing manager Ruth Norton made the decison following a two-way contest with Javelin. The account was previously handled by DDFH&B, which was recently awarded Superquinn without a pitch. Superquinn, previously with Boys and Girls, joins Musgrave’s SuperValu at DDFH&B. […]
Failte Ireland shortlisted for Adfx
The Fáilte Ireland ‘Fun starts here’ campaign which resulted in the national tourist body’s director of market development John Concannon winning the Marketing.ie Marketer of the Year award in 2010 is on the shortlist announced today for the Adfx awards, organised by the Institute of Advertising Practitioners in Ireland (IAPI). In all, over 20 Irish […]
Search resumes for top marketers
The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits. Marketer of the Year salutes marketing excellence […]
Leinster books in at Conrad
Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]
Curtin to draw on innovation at IDL
AIB head of advertising marketing and communications Fiona Curtin is to move to Pernod Ricard’s Irish Distillers to take on a new innovations role. Curtin has a wealth of marketing experience. Before joining AIB, she worked with C&C across its soft drinks portfolio and on new product development. Before that, she was Heineken’s senior brand […]
Taoiseach launches chocolate jelly beans production in Dublin
An Taoiseach Enda Kenny officially opened The Jelly Bean Factory’s extended confectionery factory in Dublin today. The state-of-the-art production line will produce a new range of gourmet Belgian chocolate coated jelly beans. The new facility will see the creation of 25 new jobs and nearly doubles the company’s manufacturing footprint to over 90,000 sq ft. The […]
