Outdoor contractor Bravo has released a final shortlist of 15 companies for its ‘Make Me Famous’ competition. The idea of the contest is to give Irish SMEs the chance to win a campaign to the value of €150,000 on transport posters. Irish brands ‘primed for take off’ but lacking advertising funds were invited to pitch. […]
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RTE reports app traffic
RTÉ has become the first Irish media company to report app traffic as part of its ABC certification, following the launch of app traffic metrics last year. RTÉ reports app traffic alongside other online traffic for the first time. Measuring the month of October 2011, app traffic was recorded at 47.2 million page impressions, representing […]
IBTS moves to Chemistry
The Irish Blood Transfusion Board (IBTS) has appointed Chemistry to handle its creative work following a review which involved Irish International, Language, Publicis QMP and the incumbent, Cawley NeaTBWA. The IBTS also saw media agencies Carat, Mindshare and OMD, its incumbent, but opted to stay put with the Omnicom agency. The service says it relies on […]
Sky bucks January ratings fall
January was a tough month for most businesses and to a large extent TV audiences were no exception with viewing on terrestrial stations significantly down year-on-year and revenue falling by seven per cent. The decline in impacts for January was worse for stations unable to deliver campaign ratings, Carat reports. RTE saw a decrease in […]
Irish International adds Aviva
Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco. The development posed a conflict of interest and Aviva decided to hand its […]
Boys and Girls press ahead
Boys and Girls is the overall winner of National Newspapers of Ireland (NNI) Press Ad of the Year for its ‘Kill Your Cravings’ campaign for Slimsticks weight loss products. Judge Neil Dawson, executive creative director of BETC in London, said the ads were “insightful and a fun way of addressing the issue”. The ads show […]
James replaces McPartlin at Carat
Mindshare Ireland’s planning director Mark James is to join Carat as strategic director in place of Peter McPartlin who left the Aegis group to become chief executive of Today FM. James joined Mindshare from Universal McCann where he was media director of the Interpublic group’s Manchester office for six years. James was also media manager […]
An Post confirms awards details
This year’s An Post integrated direct marketing awards will take place in the Mansion House on Thursday, May 3. The closing date for entries is April 5. With five categories, sector, media, strategy and special awards, there is also a chance to win a direct mail campaign to the value of €5,000 in the new […]
Oliver to open Taste of Dublin
British celebrity chef Jamie Oliver will launch this year’s seventh annual Taste of Dublin festival in June. Oliver will also give a live cooking demonstration on stage in Ireland for the first time. Oliver will be joined at the festival by Valentine Warner, Thomasina Miers, Rachel Allen, Oliver Dunne, Ross Lewis and Derry Clarke. Last […]
OMD tops Gunn media list
Omnicom’s OMD has again been ranked by the Gunn Report for Media as the most creative agency network based on award winners lists worldwide. OMD, which topped last year’s league with 176 points, has held the number one spot since the report’s launch in 2004. Mindshare was in second place with 161 points. Starcom ended […]
Image Now acquires DirectBrand
Image Now branding and film production has acquired the DirectBrand digital agency for an undisclosed sum. The deal allows DirectBrand, founded by Stephen Stynes, to operate independently as part of the Image Now group. Stynes, who worked for Owens DDB and spent some time in Spain before setting up DirectBrand 11 years ago to provide […]
Irish Sun to launch Sunday edition
Oliver Keenaghan, general manager, News International Ireland, said: “While our competitors face difficult times and have cut back expenditure, we will continue investing in our two Irish publications – the Irish Sun and The Sunday Times. We’re excited about the future plans we have in place for these newspapers and believe this continued investment in […]
Meteor creative out to pitch
Mobile phone company Meteor is seeing agencies as part of a review of its creative advertising activities. The Eircom-owned operator has asked Boys and Girls, Ogilvy, Rothco and its incumbent, Publicis QMP, to pitch. Meteor has embraced offbeat and sometimes zany messages to target its mainly youth market in recent years. The Meteor review follows […]
