Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]
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Levy opens new Publicis office
Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening. The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]
Diageo to round up local pubs for Arthur's Day
Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]
Sky set to appoint creative agency
BSkyB is on the brink of appointing a creative agency for Ireland after a series of pitches. The British satcaster has seen presentations in Dublin and London. Among the local agencies which pitched are Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy. It is understood the latter two agencies have been shortlisted. Recently-appointed Sky Ireland […]
Marketing plea for boxing after Katie Taylor wins Olympic gold
RTE TV pundit Mick Dowling has called on the Irish Amateur Boxing Association (IABA) to up its marketing and better promote the sport following Katie Taylor’s Olympic gold medal win at London 2012 today. Dowling, a record eight times national senior bantam champion, said boxing needs to professionally marketed in Ireland if the sport is […]
Mobile conference next week
The Digital Marketing Institute is to host a half-day conference on mobile marketing in the Lighthouse Cinema next Thursday, August 16. With mobile internet usage projected to overtake desktop internet usage by 2014, it is clear the mobile upswing is not just a fad. The conference aims to help marketers get on the mobile path […]
Heath to give IAPI talk
British business author and college lecturer Robert Heath is the special guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members’ breakfast seminar in Dublin in September. Heath’s presentation will focus on the way in which emotion in advertising is processed and how this enables advertising to influence consumers when they pay […]
Rothco retains NUI Maynooth
Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]
Vodafone engages Weber Shandwick
Mobile phone operator Vodafone has appointed Weber Shandwick to handle its consumer, sponsorship and CSR public relations. The account was previously with Drury, which did not re-pitch for the business. It is not known if Vodafone invited other PR agencies to present as a spokesman was unavailable for comment. Weber Shandwick is the PR division […]
Swan and Sharkey take creative reins at McCanns
Ray Swan and Emma Sharkey have been made joint creative directors at McCann Erickson, effective immediately. Swan and Sharkey joined McCanns from Ogilvy five years ago and were responsible for the Jedward campaign for 3 Mobile, the award-winning Cervical Check Changes campaign for the National Cancer Screening Agency, which contributed to over one million Irish […]
GloHealth makes presence felt
Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
CBS trials back-lit bus ads
CBS Outdoor Northern Ireland has launched Ireland’s first fully back-lit Led bus t-side trial. The contractor partnered with Coca-Cola for the trial, delivering its Olympic message to over 650,000 people in greater Belfast. The trial will run alongside Coca-Cola’s Olympic campaign on standard t-sides during the Games. CBS Outdoor general manager Martin Heatley said the […]
DAA rolls out Loop ads
The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]
