Tourism Ireland is spending an extra €1.5 million on marketing in the UK in the coming weeks to help get more business now and into the early months of next year. The period from September to December normally yields almost a third of all tourism business for Ireland. The media campaign by JWT comes as […]
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Google searches for top doodler
Schoolgoers of all ages in Ireland are invited to doodle 4 Google in the coming weeks as the company launches its second annual art and design competition to create an image on and around the Google logo and based on the theme ‘My Future’. The winning doodle will appear on the Google homepage in Ireland […]
Football sponsor to replace Coke
The English Football League (EFL) is in talks with a number of potential sponsors as it looks to find a replacement for Coca-Cola which decided not to renew its title sponsorship once the current six-year deal runs out at the end of the current season. Coke’s support for the three divisions since 2004 was put […]
RTE wins top gong at web awards
RTE.ie was named the best website in Ireland at the Irish Web Awards at the weekend. The site was also voted the most useful and best sports site. ABCe figures for May gave RTE.ie 2.5 million unique users and almost 57 million page impressions per month, a year-on-year increase of 22 per cent and 30 […]
Viral expert to address digital forum
A viral expert whose agency created a celebrated video for T-Mobile showing people dancing in Liverpool Street station in London and which has attracted over 14 million viewers is among speakers taking part in a digital conference in Dublin next month. Ben Robinson from Freud Communications in the UK is among a line-up which will […]
Irish agency prospers in clash with Scientologists
Prosperity Recruitment has seen off a challenge to its trade mark application from the Church of Scientology after the Irish agency sought to officially register its own name ‘Prosperity’. An objection was made by the church which has a similar mark relating to the word ‘prosperity’. Prosperity Recruitment director Gary Mullan said that “after much […]
Tiernan's tour of Canada cancelled
Comedian Tommy Tiernan has been dropped from a major tour of Canada following the highly controversial remarks he made about Jews and the Holocaust at Electric Picnic. Tiernan was to be part of the Just for Laughs tour from October 28th to November 15th. The tour’s organisers said it was in everyone’s best interest that […]
Grand National in hunt for new backer
Organisers of the Irish Grand National at Fairyhouse on Easter Monday are in the market for a new sponsor following an announcement by Irish Distillers Pernod Ricard (IDPR) that its Powers Whiskey brand is to end its ten-year links after the famous race is run next April. IDPR will continue with the Powers Gold Cup […]
Toy Show has a late November date
Ryan Tubridy will host Late Late Toy Show on RTE One on Friday, November 27th, with a repeat showing on the following Sunday. RTE is offering advertisers a two-spot, 30-second package for €17,000. Last year’s show presented by Pat Kenny had the biggest audience since 1995 with an average viewership of 1,199,000.
Dublin voucher scheme launched online
A new website provides discount vouchers direct to Dublin shoppers. Dublin Vouchers allows local businesses to create their own online vouchers for special discounts or limited opportunity shopping. The site allows consumers choose a location and business category and then shows vouchers that tie in with the user’s search criteria. The voucher can then be […]
Rebel mum viral wins Sqeez student prize
An ad for Sqeez orange juice showing the reaction of a mother awakened in the middle of the night by a baby anxious to be fed has won Anthony O’Keeffe the inaugural Sqeez Viral competition sponsored by Batchelors for DIT students of advertising. The viral shows a mother whose sleep is disturbed by a crying […]
Commercial broadcasters get ten minutes advertising per hour
Commercial TV and radio stations have a limit of ten minutes advertising per clock hour and a maximum daily minutage of 15 per cent of airtime, as part of new rules on advertising and teleshopping issued by the Broadcasting Commission of Ireland (BCI). Community broadcasters have a limit of six minutes of advertising per hour. […]
Setanta boss assures customers of refunds
Niall Cogley, chief executive of Setanta Sports, has assured any customers affected by subscription problems following the change in ownership of the company during the summer that they will be refunded in full. A number of callers to Liveline on RTE Radio 1 today, told the show’s presenter Joe Duffy of some incorrect debits made […]
