This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]
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Aon in new deal with Man United
Insurance broker and human resources firm Aon has signed an eight-year deal worth an estimated £157 million to become the title sponsor of Manchester United’s training ground and kit. Aon has been the club’s shirt sponsor since 2009, but will be replaced by the General Motors-owned car brand Chevrolet from next year as part of […]
Vodafone calls time on Dublin
Vodafone is to end its shirt sponsorship of the Dublin GAA teams at the end of this year’s football and hurling national championships. The decision not to renew the €900,000 deal was made after a strategic review of the mobile operator’s sponsorship activities. Vodafone replaced Arnotts as Dublin shirt sponsor in 2009. Previous lead backers […]
Karmann VW sponsors Boh's
Bohemian Football Club has a new sponsor for the coming season in the shape of Karmann Volkswagen, the Dublin car dealership located on the junction of the N3 and M50. The VW dealership opened its doors in April of last year, serving local communities in and around Castleknock and Blanchardstown. To mark the deal, Karmann […]
Independent in deal with Munster Rugby
The Irish Independent has signed a partnership with Munster Rugby which sees it become the club’s official newspaper. As from tomorrow, the Independent will publish an eight-page free supplement available in Munster counties. It will feature first team news and stories and articles on the grass roots of Munster schools and club rugby, along with […]
Leinster books in at Conrad
Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]
Delta signs deal with Chelsea
Delta Air Lines has agreed a long-term deal with Chelsea to become the club’s official airline from next month. The US airline will have LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League […]
Emirates signs up to Irish Open
Emirates has announced its first sponsorship in Ireland by becoming the Irish Open’s official airline for the next three years. This year’s tournament takes place in Royal Portrush from June 28 to July 1. Among the Irish players taking part are Rory McIlroy (above), Graeme McDowell, Darren Clarke and Padraig Harrington. The deal includes course branding, […]
Dixons back FAI for Euros
Currys and PC World electrical retailers have signed up as sponsors of the Football Association of Ireland (FAI) in the build to this summer’s UEFA European Championships in Poland and Ukraine. The agreement lasts for the entire tournament, which officially gets underway in Warsaw on Friday, June 8 with 16 nations competing, including England, Germany, […]
Shirt sponsor expresses concern about Suarez
Standard Chartered, the banking group shirt sponsor of Liverpool Football Club, has expressed concern about Luis Suarez ‘s behaviour at Old Trafford at the weekend when the Uruguyan striker refused to shake the hand of Manchester United defender Patrice Evra before the match kick off. Man Utd’s manager Sir Alex Ferguson said Suarez was a […]
Connacht Rugby secures Mazda
Mazda has replaced Bank of Ireland as shirt sponsor of Connacht Rugby after 14 years. While no details have been disclosed, the deal is understood to exceed the €100,000 annual fee the bank paid out. The deal will see the use of Mazda cars for Connacht players and club officials, a report in today’s Irish […]
Coke and Adidas worried about Fifa
World Cup sponsors Coca-Cola and Adidas have expressed concerns about the growing allegations of corruption in Fifa, most notably a leaked email suggesting Qatar bought the 2022 World Cup. A spokesman for Coca-Cola said the latest allegations being raised were “distressing and bad for the sport”. He said Coca-Cola has every expectation that Fifa will […]
Coke parts company with Rooney
Coca-Cola has ended its sponsorship deal with Wayne Rooney by “mutual agreement” and will not renew the Manchester United and England striker’s annual contract worth over £500,000. Coca-Cola said it was “proud” of the work done with Rooney over the years, including campaigns for Coke Zero and Powerade energy drink. Speculation surrounding Rooney’s Coca-Cola contract […]
