Electric Media has been appointed as sole re-seller for TG4’s online advertising after formal presentations from a number of sales agencies. The new agreement means that digital media buyers now have access every month to over than two million banner ads on TG4.ie and 400,000 video pre-roll ads on the TG4 Player. “This is a […]
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Hyundai sponsors 3player
Hyundai Santa Fe has become the first brand to take full sponsorship of TV3’s 3player. The deal is said to be one of the biggest digital sponsorships in Ireland to date. No value was put on the deal. The sponsorship includes a display and VOD campaign across 3player online and mobile sites, with Hyundai taking […]
Sky extends on demand service
Sky has extended its on demand service for Sky+ app users. This Christmas it’s easier to plan what to watch by teeing-up box sets and shows to start downloading onto a compatible Sky+HD set top box from anywhere in the house via iPhone, iPad, iPad Mini or iPod touch. From Modern Family to Mad Men, Spongebob […]
Taylor counts down switch for Sky
On the same day as Katie Taylor confirmed her decision to remain amateur, Sky announced that the Bray boxer is the satcaster’s ambassador for the digital switchover campaign. With the switchover going ahead next Wednesday, Sky is reminding analogue viewers who have yet to switch to digital they have little time left. Taylor said today […]
Ben Frow to leave TV3
TV3 director of programming Ben Frow is returning to the UK and plans to leave the company at the end of the year. Frow, who joined TV3 in 2007, spearheaded the transformation of TV3 from an acquisitions-led channel to a distinctive Irish broadcaster. Among the shows he is credited with launching are The Apprentice, Come […]
TV3 to show Savile documentary
TV3 is to show ITV’s Exposure documentary into sexual abuse allegations against Sir Jimmy Savile tomorrow night. British police are now investigating claims made against the former Top of the Pops and Jim”ll Fix It presenter spanning six decades. The number of his likely victims is said to have risen to 60 over the weekend, […]
Cheese ads exempted by BAI
The Broadcasting Authority of Ireland (BAI) today announced the outcomes of a public consultation undertaken on the rules to be applied to the advertising of high fat, salt and sugar (HFSS) food and drink to children. The rules will come into effect next July and will apply to all radio and TV broadcasters in the […]
TV3 teams up with CNN for US presidential election coverage
TV3 is partnering with CNN for its coverage of this year’s US presidential campaign. CNN correspondents will provide daily reports from the hustings, starting in the mornings with Ireland AM and continuing with the News at 5.30pm and Tonight with Vincent Browne. Coverage starts at 2am tomorrow morning with uninterrupted live coverage of the vice-presidential […]
Sony sponsors TV3 studio
TV3 has signed a partnership deal with Sony International to secure the naming rights for the new TV3 HD studio. The Japanese giant will provide the latest in high definition camera and support equipment for the new studio in Ballymount which was completed in July. The 500-square metre facility will be known as the Sony […]
Sky awards telco work to WCRS
BSkyB has awarded the creative work for the introduction of its broadband and telephony services in Ireland to London agency WCRS. A company spokesman said the agency was chosen because of its work in launching Sky Broadband in the UK. Dublin agencies Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy pitched. Chemistry has worked for […]
Talking through shows most annoying for TV viewers
People talking while others watch TV programmes is is the most annoying habit for Irish viewers, a survey by Sky Ireland reveals. Random chat was said to be the biggest irritant for 56 per cent of the 1,051 viewers interviewed for Sky by the Publicis research agency Ask Chilli. Channel surfing was next in line, […]
UPC rolls out on demand TV
UPC is launching on demand TV in Ireland for its digital subscribers with access to the RTE Player and the 3Player. UPC customers will have seven-day catch-up TV and over 1,300 hours of box sets and series for free. Movies on-demand will also be available. The launch has been enabled by UPC’s new €500 million fibre-powered […]
Buckley to head up Sky Ireland
BSkyB has appointed JD Buckley as managing director of its Irish operation. He will report to Stephen van Rooyen, managing director of Sky’s sales and marketing in the UK . Buckley, who will be based at Sky’s Dublin office in Earlsfort Terrace, has operated as an independent business consultant for the past four years. During […]
