Insurance brokers for public sector employees Cornmarket has a new brand identity which was created by Originate. The rebrand is part of a programme being undertaken by the company, with former Eir executive Lisa Kelly in charge of the revamp as Cornmarket’s head of marketing. The process was a collaboration between staff, customers and community. […]
ArchiveApril, 2018
Fyffes go bananas with ‘Peel Different’
Fyffes, which was recently acquired by Japan’s Sumitomo in a €750 million deal, has launched a new out of home (OOH), online and TV campaign developed by Simon Betson’s Insight Marketing and Mindshare, working to the fruit importer’s marketing manager, Emma Hunt-Duffy. The tagline ‘Peel Different About Bananas’ is a follow-on to ‘Fyffe Times Better’. Hunt-Duffy […]
Senior takes chair at refreshed Boys+Girls
A co-founder of the Fallon agency in London famous for creating the Cadbury’s Gorilla and Sony ‘Balls’ ad campaigns has joined Boys+Girls as non-executive chairman. Robert Senior’s appointment coincides with the agency undergoing a “refresh”, the first in its eight and half year history when it launched with a much talked about Lego table in […]
O’Callaghan hotels backs Guinness Pro14 finals
The O’Callaghan Collection of hotels has signed up as sponsor of the Guinness PRO14 finals. This year’s series ends in the Aviva Stadium on May 26 where the champions will be crowned after a season that has seen what was the Pro12 championship add two teams from South Africa – the Southern Kings from Port […]
JWT Folk take blunt line with bowel cancer ads
In recent days, media personalities brandishing toilet rolls in parts of Dublin have been urging people to ‘Give a Sh*t’. It is the culmination of a two-month-long ad campaign by the Marie Keating Foundation to raise awareness about bowel cancer. The campaign, created by JWT Folk, urges people aged 60 to 69 to “Give a […]
DMI warns marketers to act urgently on GDPR
With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute (DMI), which sets standards for digital marketing education and practices, has said that marketers must take more responsibility when it comes to companies preparing for, and upholding, GDPR compliant practices. Forrester Research reported that […]
AIB duo named as IAPI’s young marketers
Chloe Barton and Ciara Brennan from AIB are the winners of the young marketers’ category in IAPI’s Cannes Young Lions competition sponsored by Core. Barton and Brennan will represent Ireland in the worldwide contest at this year’s Cannes Lions festival in the south of France in June. They will compete against marketing talent from over […]
Toyota logs 12 million ks for road safety app
Over 12 million kilometres have been logged with the Toyota FaceItDown app which equates to an estimated 3,799 trips around Ireland’s coastline. The Japanese carmaker and the Road Safety Authority (RSA) is calling on Irish motorists to put their phones face down while driving. Rewards include a free hot drink at Topaz ReStore or €50 […]
Michael Carey nominated to chair housing group
Michael Carey has been nominated by Housing Minister Eoghan Murphy as the new chair of the Housing Agency in place of Dr Conor Skehan. The minister has nominated Carey, who has chaired Bord Bia, as he has experience overseeing state bodies. In 2014, the then Minister for Tourism Paschal Donohoe to chair the Grow Dublin Tourism […]
Ulster Bank rolls out new first time buyer ads
Ulster Bank has launched its ‘First Five’ Mortgage campaign with various benefits designed to meet the demands of first time buyers. The €1.5 million campaign, created by Boys and Girls with media by Core’s Spark Foundry, runs until May 20 under the bank’s wider brand proposition ‘Help for What Matters’, offering five key consumer benefits. […]
Grant Thornton flies with airport’s fast track
Dublin Airport has entered into a three-year deal with Grant Thornton professional services firm to sponsor the airport’s fast track lane. It is said to be one of the first sponsorships of an airport fast track lane worldwide. As and from this week, the airport’s facility in both T1 and T2 will be branded as ‘Fast […]
Sportsfile’s McCarthy honoured for rugby shot
Sportsfile senior staff photographer Stephen McCarthy collected second prize for sports photo of the year from the World Press Photo Foundation. The Cahersiveen native was in Amsterdam for the 61st World Press Photo Awards where his photo ‘Steaming Scrum’, taken at the Lions clash with the All Blacks last year, scooped the prestigious accolade. McCarthy’s […]
Ikea livens up homes with new Ghosts ad
Swedish home furnishing retailer IKEA has launched a new campaign for Ireland and the UK, urging consumers to express their personality and style through home interiors. The campaign uses the insight that while for many people in these islands our homes look similar, there is a desire to express ourselves through our interiors and be […]
