ArchiveAugust, 2018

Sure runs real-time ads at Dublin-Tyrone final

Sure GAA real-time stats appear live in this year’s GAA Championship ads across TV, digital out-of-home and social media. With the 2018 GAA season drawing to a close with Dublin taking on Tyrone at Croke Park in the football final this Sunday, Unilever’s Sure and its media agency Mindshare has again delivered live match stats throughout […]

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Fyfffes continues to tell Dundalk FC’s story

The story of Dundalk Football Club and its feats in domestic and European competitions continues to be told on film with the release of another video, funded by the club’s main sponsor, Fyffes. Entitled ‘The Next Chapter’, it is the fourth video in the series which has attracted over a million views across social and online […]

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20 Questions with Aisling White, Sharks festival

Aisling White is festival director of the Sharks advertising awards festival held in Kinsale every September. She worked with Kennedy PR for 14 years, RTE People In Need Telethon and was promotions manager at Irish Press Newspapers. She started off in client service at Bell Advertising, which later became Ogilvy.  01 When are you happiest? […]

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Just Eat diners set to have a field day at EP

Electric Picnic festival-goers can indulge in a Just Eat online food delivery and collection and a new selection of menus as EP’s restaurant partner. With Ireland’s top music festival being staged in Stradbally, Co Laois, this weekend, festival-goers can plan what will fuel them over the few days with sweet, savoury and spicy options on […]

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Limerick appoints M&C Saatchi for major rebrand

British agency M&C Saatchi has been chosen following a competitive pitch to create a rebrand for Limerick. In a statement, Limerick City & County Council (LCCC) said the rebrand is designed to help tell the positive Limerick story nationally and internationally, increase local and foreign investment and encourage more people to live, work and visit […]

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Cornmarket supports breast cancer scheme

Cornmarket financial services is to sponsor the Breast Cancer Ireland (BCI) education and awareness programme for teachers and TY students countrywide. The programme aims to encourage and educate women about good breast health from a young age so that if an abnormality occurs it can be identified early and the treatment outcome will be more […]

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Shows go on as BGE renews theatre contract

Bord Gáis Energy (BGE) is to extend the sponsorship of the Bord Gáis Energy Theatre until 2026 following an agreement with Crownway Entertainment. Details of the deal were not disclosed. The venue entertains half a million theatre goers annually with a diverse programme of entertainment, including major West End productions of shows like Wicked. BGE […]

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HSE set to move its media to Spark Foundry

The Health Service Executive (HSE) plans to move its media buying and planning account to Core’s Spark Foundry, Marketing.ie has learned. The transfer follows the Office of Government Procurement (OGP) organising a tender where all five of Ireland’s largest media agencies were invited to pitch. The account was previously handled by Carat. The five agency […]

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Dublin Airport to get new direct flight to Dallas

American Airlines is to operate a new Dublin-Dallas Fort Worth summer flights service from next June. The daily service will be Ireland’s first direct flight to Dallas, which is the US’s largest hub for connecting traffic. It will improve connectivity from Ireland to Texas and also to a large number of onward destinations in the US […]

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Paddy Power ‘hears confessions’ for Pope’s visit

Betting firm Paddy Power has erected a giant drive-thru confession box to “help the people of Ireland repent decades of sins in seconds” ahead of the Pope’s visit this weekend. PP have built the 13-metre-wide x 12m high x 26m high structure near the Phoenix Park in Dublin, where crowds of up to half a […]

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Škoda in driving seat for Pope Francis’s visit

Škoda Ireland will be the official car partner to the World Meeting of Families 2018 and the Papal visit later this month. When Pope Francis touches down in Dublin on the morning of Saturday week, he will be transported to Áras an Uachtaráin in a Škoda Rapid. Three identical vehicles, each fitted with unique identification […]

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Cork, Galway and Dublin get friendly nod

Three Irish cities – Cork, Galway and Dublin – have made it into the world’s top 10 friendliest cities in the annual reader survey of US magazine Condé Nast Traveler. Cork is in third position, Galway is at number five, with Dublin coming in eighth place. Every year,  the magazine asks its readers to decide on their favourite […]

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Thai cave rescue of soccer team top story

The Thai cave rescue was the most important news story in Ireland in June and July of this year the latest Cultural Index from the research division of Core indicates. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories in the context of Irish […]

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