Ulster Bank has launched its ‘First Five’ Mortgage campaign with various benefits designed to meet the demands of first time buyers. The €1.5 million campaign, created by Boys and Girls with media by Core’s Spark Foundry, runs until May 20 under the bank’s wider brand proposition ‘Help for What Matters’, offering five key consumer benefits. […]
Archive2018
Grant Thornton flies with airport’s fast track
Dublin Airport has entered into a three-year deal with Grant Thornton professional services firm to sponsor the airport’s fast track lane. It is said to be one of the first sponsorships of an airport fast track lane worldwide. As and from this week, the airport’s facility in both T1 and T2 will be branded as ‘Fast […]
Sportsfile’s McCarthy honoured for rugby shot
Sportsfile senior staff photographer Stephen McCarthy collected second prize for sports photo of the year from the World Press Photo Foundation. The Cahersiveen native was in Amsterdam for the 61st World Press Photo Awards where his photo ‘Steaming Scrum’, taken at the Lions clash with the All Blacks last year, scooped the prestigious accolade. McCarthy’s […]
Ikea livens up homes with new Ghosts ad
Swedish home furnishing retailer IKEA has launched a new campaign for Ireland and the UK, urging consumers to express their personality and style through home interiors. The campaign uses the insight that while for many people in these islands our homes look similar, there is a desire to express ourselves through our interiors and be […]
Comerford teams up with Sparks at AAI
Lisa Comerford has joined Agency Assessments Ireland (AAI) as a consultant to the pitch doctor and agency audits company run by Brian Sparks. Comerford is widely regarded as a highly-qualified and respected marketer who has held a number of senior industry posts with major brand owners such as Coca-Cola, Eircom/Eir and Brown Thomas. She is […]
MediaCom retains Sky account after contest
Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom as its media planning and buying agency. The other two agencies in contention were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]
20 Questions with Cassie Joyce, Wide Eye Media
Cassie Joyce is agency and client director with Wide Eye Media, the cinema advertising sales house. She has worked with the company for the last 17 years – as she says herself “since she was Young at Heart with Great Expectations”. Before falling in love with cinema, she worked at Checkout, Food & Wine magazine […]
Hayes and Kennedy to host Nova breakfast show
Colm Hayes and Lucy Kennedy are to host a new breakfast show on music station Radio Nova. The Colm & Lucy Breakfast Show will broadcast every day from 6am-10am starting on some unconfirmed date in April. Kennedy has presented a number of shows on TV3, […]
PR360 shortlisted for Sudocrem ‘Today’s Mum’
Irish PR agency PR360’s ‘Today’s Mum’ campaign has been nominated for the Nicholas Hall Colin Borg creative award, a European honour for the best creativity in OTC advertising in film, TV, internet or out of home media. Launched last September, ‘Today’s Mum’ promoted Sudocrem’s Care & Protect ointment, the brand’s first new product in 90 years. […]
Tourism Ireland shares director’s cut of hit ad
The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]
Ford gives Today FM’s Dermot & Dave show a lift
Ford is the new sponsor for Dermot & Dave’s mid-morning show on Today FM. The deal was brokered by Media Central for Today FM and Ford’s media agency, Mindshare. The sponsorship will see Ford ‘Go Further’ with the show through taglines, stings, outside broadcasts, native and video content integrating the brand across all the station’s platforms. Ford […]
Lee sells Strategem to US ad agency
Dublin digital agency Strategem iLabs, founded by Keith Lee, has been sold to Boston ad agency Connelly Partners for an undisclosed sum. The deal involves the creation of 65 new jobs in the next three years. Strategem has been renamed Connelly Partners (Dublin). Lee will run the business from its Irishtown offices as its new […]
Core shortlisted for best search award
Core, the media and marketing services group, has been shortlisted for best large integrated search agency at the European Search Awards (ESA), which recognise digital marketing excellence and celebrate the best in SEO, PPC, digital and content marketing in Europe. Core is one of just 10 agencies from across Europe nominated in the category. The ESA […]
