Archive2018

Radio Nova raises €75k to help homeless people

A two-day charity event saw Nova turn over its airwaves recently to raise €74,553 to fight homelessness in Dublin. It is the fourth year Nova has asked for donations from members of the public and local businesses. This year, Applegreen and Bord Gais Energy joined the initiative to help people who are homeless or are at risk […]

Maeve Governey has been promoted to the board of directors at Walsh PR. She joined the agency as client director in 2014 and was made deputy MD last year, with responsibility for client service and new business. Her career spans almost two decades working in PR, including stays at Hill & Knowlton, Heneghan and Cullen Communications. She […]

The Beast from the East and Storm Emma may have caused havoc to travel across the country but the cold snap provided a huge boost to the Irish grocery market, a report by Nielsen on retail performance data indicates. Shoppers spent €9.6 million more on groceries, up by four per cent, in the week of the […]

Dublin branding agency Dynamo took gold at the ninth annual Transform Awards Europe in London for the new brand identity it created for Communcorp’s Today FM radio station. The work was judged best visual identity in the tech, media and telco sector. Today FM came to Dynamo with the challenge of evolving their brand identity to […]

Verve the Live Agency were celebrating at the UK Sponsorship Awards at the Grosvenor Hotel in London this week. The agency picked up a gong for their management of the Pimm’s All England Tennis Club pourage activation for Diageo. The campaign was designed to promote, activate and enhance the experience of Pimm’s fans at Wimbledon. The […]

Communicorp (CGL) did not contravene compliance rules as laid down by the Broadcasting Authority of Ireland (BAI) in relation to the radio group banning Irish Times journalists from its shows, a statement by the BAI has confirmed. Following a request from the authority, the BAI considered whether any issues arose in respect of CGL complying with […]

They say kids always tell the truth, but can we really believe them when it comes to cookies? That’s the idea behind a new French TV ad, “Maman, la plus belle du monde”, for the Intermarché supermarket where a young boy who proudly offers Chabrior cookies to everyone he happens upon, bragging about how his mom baked them. But […]

Colin Gordon is to leave his role as CEO of Glanbia Consumer Foods (GCF) to embark on a new direction in his career. Gordon has 33 years experience working in FMCG and played a pivotal role in developing Glanbia brands such as Avonmore milk and Kilmeaden cheese. He joined Glanbia in 2005 from C&C where […]

“Never in the history of advertising have two market players enjoyed such a share of the investment from brand owners. Global digital ad spend will account for just shy of 40 per cent of total ad spend in 2017. Google and Facebook represent almost half that amount (31.7 per cent and 14.7 per cent respectively), a […]

Creative agency McCannBlue and the National College of Art and Design (NCAD) are launching their inaugural annual internship programme. Open to students in their pre-final year studying at NCAD, the year-long paid position will provide the successful student with hands-on creative and digital experience in a working ad agency environment. The winner will work on global […]

The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]

Leinster Rugby and Energia have agreed a 10-year naming rights deal that sees Donnybrook Stadium dubbed Energia Park. Details on the finances were not disclosed. Energia will partner Leinster Rugby, including for its energy and efficiency and sustainability projects. Energia supplies electricity and gas to over 140,000 homes and 60,000 businesses. Leinster played its home games at […]

Media monitoring agency Kantar Media has launched Yellow News, a new service for clients in Ireland. Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all channels and to evaluate communications performance within a fixed budget. The […]