Every year, since 1993, there’s only been one winner. But now Marketing.ie is looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ readers are invited to name the person who they believe – through the use of strategy, innovation, and impactful communications – has achieved […]
Archive2018
SMS top mobile channel for in-store promos
Despite there being more sophisticated ways to interact with brands, for most shoppers, SMS remains the preferred mobile channel for entering in-store competitions, the latest Return2Sender survey on mobile marketing trends indicates. The B&A study shows that while shoppers aged 25-35 are heavy social media users, they still use SMS most often. Return2Sender’s Donald Douglas […]
INM to host tech security seminar in RDS
Independent News & Media will hold a seminar on IT security by discussing issues relating to risk awareness, privacy and the recently introduced GDPR at the third annual Dublin Information Sec 2018 in the RDS Concert Hall on Monday, October 15. The keynote speaker is Mikko Hypponen, an international expert on computer security and online […]
Pat Kenny agrees two-year Newstalk contract
Pat Kenny has agreed a new two-year contract with Communicorp’s Newstalk talk radio station. The broadcaster will continue to host his three-hour Pat Kenny Show weekdays from 9am. In the latest Ipsos mrbi JNLR figures, published in July, Kenny’s show recorded an increase of 4,000 listeners, giving it an all-time high listenership of 152,000. However, Ivan […]
Entries invited for 2018 Love Irish Food awards
Love Irish Food have launched its annual brand development award. To date, and including this year’s award investment of €75,000 in ad space across Exterion Media’s retail portfolio, Love Irish Food has given €1 million in media and creative content to support Irish brands. Last year’s award winner was East Coast Bakehouse’s Alison Cowzer. The […]
New Dublin-Lisbon daily flights next year
Portuguese airline TAP is to launch a new double daily service between Dublin and Lisbon from next April. The new route will bring additional choice for passengers travelling between Dublin and Lisbon and will also offer convenient onward connectivity to South America and other locations via TAP’s global network. Lisbon, pictured above, is one of Europe’s […]
Group Think have big plans for Irish strategists
Group Think, the community for strategists and agency planners, is setting up in Dublin. The body was launched in London in 2016 by James Lees, Arthur Perez and Conor Barry in a bid to combat adland’s dwindling training budgets and help strategists widen their skills. Group Think aims to create a community for Irish strategists now and […]
Sharks entries deadline extended to Friday
Due to popular demand, the Kinsale Shark Awards deadline has been extended to midnight this Friday, September 14. Coy Communications’ Mark Denton and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as this year’s speakers. Arnold is also president of this year’s […]
Sure runs real-time ads at Dublin-Tyrone final
Sure GAA real-time stats appear live in this year’s GAA Championship ads across TV, digital out-of-home and social media. With the 2018 GAA season drawing to a close with Dublin taking on Tyrone at Croke Park in the football final this Sunday, Unilever’s Sure and its media agency Mindshare has again delivered live match stats throughout […]
Fyfffes continues to tell Dundalk FC’s story
The story of Dundalk Football Club and its feats in domestic and European competitions continues to be told on film with the release of another video, funded by the club’s main sponsor, Fyffes. Entitled ‘The Next Chapter’, it is the fourth video in the series which has attracted over a million views across social and online […]
20 Questions with Aisling White, Sharks festival
Aisling White is festival director of the Sharks advertising awards festival held in Kinsale every September. She worked with Kennedy PR for 14 years, RTE People In Need Telethon and was promotions manager at Irish Press Newspapers. She started off in client service at Bell Advertising, which later became Ogilvy. 01 When are you happiest? […]
Just Eat diners set to have a field day at EP
Electric Picnic festival-goers can indulge in a Just Eat online food delivery and collection and a new selection of menus as EP’s restaurant partner. With Ireland’s top music festival being staged in Stradbally, Co Laois, this weekend, festival-goers can plan what will fuel them over the few days with sweet, savoury and spicy options on […]
Limerick appoints M&C Saatchi for major rebrand
British agency M&C Saatchi has been chosen following a competitive pitch to create a rebrand for Limerick. In a statement, Limerick City & County Council (LCCC) said the rebrand is designed to help tell the positive Limerick story nationally and internationally, increase local and foreign investment and encourage more people to live, work and visit […]
